Pet Food Packaging and Convenience Trends

SUMMARY

Pet Food Packaging and Convenience Products, an all-new Packaged Facts report, surveys innovative pet convenience products in the food arena, examining both the products themselves and what's driving their popularity, providing case histories illustrating key trends in product development and marketing. The report has a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.

Packaged Facts' Pet Products and Services Collection

Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include Pet Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet Market.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.

Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed data from Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2006 consumer survey, which is based on approximately 30,000 respondents

What You'll Get in this Report

Pet Food Packaging and Convenience Products offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

TABLE OF CONTENTS

Chapter 1: Introduction

• Scope of Report
• Report Methodology
• The Pet Market Environment
  • The Convenience Card
  • Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions of dollars)
  • Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment, 2003-2009 (percent)
  • Pet Owners Placing a Premium on Time-Saving Convenience
  • Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
  • Marketers on Board Convenience Wagon
  • Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
  • Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
  • Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
  • The Convenience = Luxury Pitch
  • Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
  • Pet Humanization Drives Product Upscaling
  • Pets Being Taken Out of the Home, on Trips More Often
  • Pet Market Sales Shifting to High-Income Demographics
  • Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Couples Without Kids Also Growing in Importance
  • Figure 1-4: Households Without Children as Pet Owners: By Number of Adults, 2004 vs. 2006 (percent)
  • Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners: 2004 vs. 2006 (percent)
  • The Aging Pet Population
  • The Aging Human Population
  • Table 1-5: Household Penetration Indices by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-6: Household Penetration Rates by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-7: Total Households by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • The Internet Factor
  • Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those Agreeing with Statement, The Internet Has Changed the Way I Get Product Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of Pet, 2006 (U.S. dog- or cat-owning households)
  • Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat Owners, 2006 (U.S. dog- or cat-owning households)
  • Big-Box Retailer Consolidation
  • Growth of Non-Traditional Retail Outlets

Chapter 2: Pet Food Packaging Trends

• Trend Overview
  • Convenience a Key Angle in Pet Food Premiumization
  • Figure 2-1: Factors Influencing Purchasing of Dog and Cat Food: 2006 (percent)
  • Figure 2-2: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, 2004 (percent)
  • The New Product Development Thrust
  • Table 2-1: Pet Food: Convenience Product Selling Points by Package Tags, 1999-2006
  • From Paper to Plastic
  • From Metal to Plastic
  • Stand-Up Pouches and Bags
  • Retort Pouches Slow to Catch On After Early Start
  • Packaging Companies Coming on Strong
• Convenience Products and Packaging
  • The Single-Serve Surge
  • Pouched Foods
  • Single-Serve Peel-and-Serve Cups and Trays
  • Single-Serve Plastic Tubs
  • Single-Serve Treats
  • Supplement Powder Packs, Water, and Dispensing Systems
  • Easy-Open and Resealable
  • Zipper Bags
  • Press-on Plastic Lids
  • Pull-Tabs on Cans
  • Twist-Off Caps, Flip-Top Lids, and Shaker Tops
  • The "Quick" Appeal
  • Multipacking
  • Easy-Carry Handles
  • Refillable Products
  • No-Odor Products Appeal to Finicky Pet Owners
  • Microwaveable Products Beginning to Appear
  • Bulk Sizes Still Wanting on Convenience Front
  • Bite-Sized Training Treats and Pet Candy
  • Street Treats
  • Private-Label Products Also in Convenience Game
  • Adding Convenience to Raw Pet Foods
  • Convenience Packaging and Product Forms Also Prominent in Bird, Small Animal, and Reptile Foods
  • Stand-Up Zip-Lock Bags
  • Cooked Diets
  • Bulk Bins
  • Convenience Crickets
• Looking Ahead
  • Convenience a Top Driver in Global Packaging Market
  • Dry Dog Food: Plastic, Zippers, Spouts, and Handles
  • Wet Pet Food: Plastic, Pouches, Mixing, and Easy-Open/Close
  • Treats: Zipper Bags, Canisters, and Healthy Bite-Sized
  • Pet Food Mixes and Travel Packs
  • Pour, Sprinkle, and Spray-On Seasonings
  • Home Delivery
  • Emerging Human Food Convenience Packaging Forms Will Support Growth of Fresh/Frozen/Raw Pet Foods
  • Vacuum Packs and Cook-in-Package Films for Fresh/Raw Foods
  • Pouched Frozen and Shelf-Stable Foods
  • Aseptic Food Packages
  • Resealable Retort Pouches
  • Squeezable Tubes
  • Intelligent Packaging