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SUMMARY
Key features of this new market study:
- Ranking of the top 25 growth markets worldwide
- Analyze 5-year market growth forecasts for almost 4 billion mobile
subscribers
- Worldwide mobile subscriber growth forecasts by region and by technology
from 2005-2011
- Subscriber growth forecasts for 55 leading country markets
- Compare regional market development and identify growth opportunities in
emerging markets
- 3G growth forecasts by region and by country for 46 leading country markets
- Understand 2005 and 2006 handset market shipments and market share by
vendor
- Includes detailed data annex with full forecast data and W-CDMA network
listings
2005 was another year of healthy growth for the mobile industry and and the
global rise of this popular technology continued unabated. The total number of
mobile subscribers worldwide at the end of 2005 grew to 2.129 billion, an
increase of 384 million subscribers from the start of the year. This figure is
expected to increase to approximately 3.964 billion by the end of 2011. In the
same time frame, the population of the world is likely to increase from
approximately 6.5 billion to approximately 7 billion, meaning that worldwide
mobile phone penetration should pass the 50% mark some time around the end of
2009.
A substantial part of this growth in subscribers will be witnessed in the Asia
Pacific region, with vast growth opportunities in China, India, Pakistan,
Bangladesh, Thailand, Indonesia, Vietnam and the Philippines. By 2011, we
estimate that the Asia Pacific region will account for approximately 50% of
the worlds entire mobile subscriber base, with a staggering 1.067 billion
subscribers between China and India, the worlds two biggest mobile markets.
Between the start of 2006 and the end of 2011, while the Asia Pacific region
adds a little over 1 billion subscribers to the world total, Africa is likely
to see net adds of 265 million, closely followed by Latin America adding 205
million to the global total. By contrast, growth will be slower in more mature
markets, with North America adding 75 million to the world total and Western
and Northern Europe adding just 30 million to that figure. Central, Eastern
and Southern Europe should see better growth, adding a further 79 million
mobile subscribers as the big Russian and Turkish markets reach saturation,
and finally the Middle East is also expected to see growth of an additional 79
million subscribers, largely in Iran and Iraq.
- Key datapoints available in this market study:
- Identify the top 25 mobile growth markets worldwide
- Worldwide mobile subscriber growth forecasts by region and by technology
from 2005-2011
- Subscriber growth forecasts for 55 leading country markets
- 2005 and 2006 handset market shipments and market share forecasts
- 3G growth forecasts by region and by country for 46 leading country markets
Dramatic subscriber growth in China and India is not likely to come as a
surprise to anyone, however this research reveals many other exciting growth
markets that should not be overlooked. Almost equal in 3rd place, Brazil,
Indonesia and Nigeria look set to generate approximately 73 million new
subscribers each in the period from end-2005 to end-2011. Next, and of most
interest to many, is the USA, where we forecast almost 66 million net adds in
the time period covered by this study. Unlike all those markets already
mentioned, the USA is not an emerging market but the worlds richest economy,
and these 66 million new subscribers are likely to generate vast new revenues
for mobile operators in the fast consolidating US market, and for other
players in the value chain, such as MVNOs and branded content providers.
Another surprising growth market is Japan, where the country looks set to add
a further 14 million new subscribers by 2011, beating Argentina, South Africa,
Saudi Arabia and Canada in our growth charts. And Russia, often tipped as one
of the biggest and fastest growing markets in the world, is fast reaching it's
potential. Russia started 2006 with over 120 million mobile subscribers,
demonstrating that much of the country's awesome growth potential has already
been realized, and with only a little over 28 million net adds forecast from
now to end-2011, growth in this market is eclipsed in our charts by the
markets of Pakistan, Mexico, Bangladesh and Iran, which add more than 182
million new subscribers between them.
TABLE OF CONTENTS
Worldwide Mobile Market -- Overview
- Subscriber Growth and Penetration
- Regional Comparative Summary
- The Top 25 Mobile Growth Markets Worldwide
- Regional Market Development
- Leading Country Markets
- Trends in Value-Added Services
- Market Summary
- SMS
- MMS
- Mobile Email
- Mobile IM
- Handset Market
- Market Size
- Regional Break-Up
- Key Players
- Handset Shipments 2005
- Vendor Market Share
Western and Northern Europe
- Regional Summary
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- The Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- The UK
- Other Key Mobile Markets
Central and Eastern Europe
- Regional Summary
- Croatia
- Czech Republic
- Greece
- Hungary
- Poland
- Romania
- Russia
- Turkey
- Ukraine
- Other Key Mobile Markets
Asia Pacific
- Regional Summary
- Australia
- Bangladesh
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Other Key Mobile Markets
North America
- Regional Summary
- Canada
- US
Latin America
- Regional Summary
- Argentina
- Brazil
- Chile
- Mexico
- Peru
- Venezuela
- Other Key Mobile Markets
Africa
- Regional Summary
- Egypt
- Morocco
- Nigeria
- South Africa
- Other Key Mobile Markets
Middle East
- Regional Summary
- Iran
- Iraq
- Israel
- Jordan
- Saudi Arabia
- Other Key Mobile Markets
Worldwide 3G Summary
- State of 3G uptake
- Western and Northern Europe
- Central and Eastern Europe
- Asia Pacific
- North America
- Latin America and the Middle East
- Africa
Growth Drivers and Inhibitors
Appendices
- Glossary
- Forecast Methodology
- Portio Research Classifications
- Bibliography
- Authors
Each Country Profile Contains:
- Market Overview
- Subscriber Growth and Penetration
- Forecast Data
- Competitive Landscape
- Player Positioning
- Recent Developments
- Technology Status
- Growth of 3G
- Trends in Value Added Services
- Contact Details of Mobile Network Operators
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