| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
MoCo Technology Guide 2006
With the evolution of mobile networking technologies and handset design,
mobile services are no longer a simple means of 'anywhere' communication.
Mobile services are increasingly being used by subscribers to fulfill their
information and entertainment needs, and for business workers the mobile
handset is fast becoming an invaluable extension of their office environment.
The current market for mobile services can easily be classified into two
categories - voice services and data services.
Among the two types of mobile services, voice services continue to provide the
greatest proportion of overall service revenues for mobile network operators.
However, in some of the saturated and mature mobile markets of the world,
voice services are increasingly becoming commoditised, under intense pricing
pressure, resulting in decreasing revenue growth for mobile service providers.
Under such a scenario, service providers are constantly developing new
non-voice data services, which offer scope for a large number of mobile
applications and value-added services. The major types of data services are
discussed and explained in this convenient handbook.
Data services can be broadly split into three categories - including
communications services, such as text messaging, etc, and access services,
such as online time searching for content or online connection to company
servers, and finally content services, such as ringtones, games and other
downloads. Content services is the largest category of offerings, such as
music (including ring tones), games, videos, images, wallpapers, news and
infotainment, etc. These services are primarily designed to entertain
subscribers during their leisure time and many such services enjoy high levels
of acceptability, especially ringtones and games, to mention two of the most
popular services. Novelty, pricing and matching consumer's tastes and
preferences are the key challenges for mobile service providers and other
content providers in this sector.
The worldwide market for mobile content services was estimated to be worth USD
17.6 billion in 2005. The introduction of advanced mobile handsets and faster
3G technologies is expected to increase the market for mobile content services
to USD 59 billion by 2009. While the market share of ringtones is expected to
decrease from 31 percent in 2005 to about 8 percent in 2009, mobile gambling
and games are predicted to emerge as the key drivers of the growth of mobile
content services in the coming years.
TABLE OF CONTENTS
Introduction
Mobile Content Services - An Overview
- Type of Mobile Content Services
- Market Size and Growth
Mobile Content Services - Delivery Process
- Key Activities
- Mobile Content Services - Business Models
- Mobile Network Operator-based
- Business Model
- Content Providers-based Business
- Model
Appendix
|
