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SUMMARY
Following six years of decline from a high of USD$39.7 billion in 2000 to just
USD$32.1 billion in 2006, we believe that the value of the global music market
is set to reverse and grow again back to USD$38.8 by 2011. In 2006 the major
mobile handset manufacturers (Nokia, Motorola, Sony Ericsson, LG and others)
have been shipping MP3 enabled handsets in some volumes. At the same time,
many mobile network operators (MNOs) have started to distribute MP3 enabled
phones and launch OTA (over-the-air) music download services (Vodafone, Sprint
Nextel, T-Mobile, Cingular, DoCoMo, SKT, O2, Orange and many more) thus
creating a new digital music consumption market.
In the portable digital music device market, Apple has continued to produce
new models of its highly successful iPod, and while the iPod leads the market,
alternative MP3 players have continued to proliferate world wide. In November
2006, Microsoft launched its rival digital music player - Zune. Sales so far
have not been outstanding, but this signifies a major move by a very major
player, and this has brought further interest to the digital music player
market.
On the Internet, the growth of social networking sites has been astronomical,
and two of the most interesting new sites where new artists could promote
their songs and videos were bought by global brands. Analysts could not
initially understand why News Corporation bought MySpace for USD$560m in 2005.
However, this looked positively cheap compared to the USD$1.65bn that Google
paid for YouTube in October 2006
Almost every major development in the global music industry in recent years
has been with digital music. As many big brands have entered the market with
significant technical experience and substantial marketing budgets, we see the
next few years as the 'Clash of the Titans'. As these huge brand names - music
companies, consumer electronics manufacturers, mobile network operators,
mobile handset vendors and of course all manner of advertisers - meet and
compete in this growing market, this report looks at how these players are
positioned to build themselves presence in the digital music market over the
next five years. No doubt there will be winners and losers in this battle, but
the overall effect of the interest of so many major global corporations will
be renewed market growth. This report forecasts the expansion of the digital
music market between 2007-2011.
KEY FEATURES:
- Understand the changing dynamics of the music retail industry
- Analyse the shift from physical CD sales to digital downloads
- Examine the rising force in MP3-enabled mobile phones
- Understand the likely outcome of the upcoming 'Clash of the Titans'
- Study market share and competitive positioning among major players such as
Apple, Warner Music, Microsoft, Verizon, Universal, Sony BMG, Nokia, Vodafone,
Motorola, Sony Ericsson and many more
- Analyse the relationships between these players and how markets might
develop to a win-win situation for all
- Look at consumer behaviour and consider possible future scenarios
TABLE OF CONTENTS
EXECUTIVE SUMMARY
- Music Playing Devices
- Pricing
- Music content
- Music portals
- Music CD retailing in-store and via the
- internet
- Mobile Handset vendors
- Usability
- Advertising
- Mobile music versus Internet music
- Clash of the Titans
INTRODUCTION
- Purpose of the Study
- Research Methodology
- Device Forecasting
- Digital Music forecasting
- Current Adoption Rate
DEMOGRAPHIC AND GEOGRAPHIC ISSUES
- Introduction
- Digital Infrastructure
- Wealth
- The link between youth and music
- Growing Populations
- What music will the Chinese and Indians want to listen to?
- Conclusions
DIGITAL MUSIC CONSUMPTION MEDIA
- Solid state music players
- iPods
- Other MP3 Players
- MP3 Player Summary
- Mobile Handsets
- Music enabled mobile handsets
- Total Mobile handset volumes
- Music enabled mobile phones in Northern and Western Europe
- Music enabled mobile phones in the Middle East and Africa
- Music enabled mobile phones in Developed Asia Pacific Countries
- Music enabled mobile phones in Developing Asia Pacific Countries
- Music enabled mobile phones in North America
- Music enabled mobile phones in Central and Latin America
- Low functionality phones
- Average replacement rates of phones
- Problems with music-enabled handsets
- Mobile Games Consoles
- Laptops and other portable computers
- Digital Audio Broadcast radio
COMMERCIAL STRUCTURE OF MUSIC INDUSTRY
- Record Labels
- Physical Retail Music Sales
- Digital Retail Music
- Internet
- Mobile 'Over-the-Air' Music Download Providers
- Peer-to-Peer Digital Music
- Illegal Music sharing (e.g. Using Limewire)
DIGITAL MUSIC PRICING
- Internet Music Pricing
- iTunes Store Prices
- Zune pricing
- Napster
- eMusic
- Real Music Store
- Real Rhapsody
- Nokia
- Mobile Operator Internet Portals
- Mobile Over-the-air Music Prices
- Per track payment model
- Bundled payment model
- Advertising subsidised music
- Per track versus Bundling price models
- Future pricing trends
MUSIC MARKET SIZE AND SHARE
- Digital Music Market
- Internet
- Mobile OTA
- Mobile OTA Market in Northern & Western Europe
- Mobile OTA Market in Central & Eastern Europe
- Mobile OTA Market in Middle East and Africa
- Mobile OTA Market in Asia Pacific Developed Region
- Mobile OTA Market for Asia Pacific Developing Region
- Mobile OTA Market in North America
- Mobile OTA Market in Latin America
- Ringtones
CLASH OF THE TITANS: THE BATTLE FOR DIGITAL MUSIC
- Introduction
- Music Artists
- Record Labels
- Social Network Websites
- Mobile Network Operators (MNO) and music over the air (OTA)
- On-line music portals
- Retailers (Music stores, super markets and internet sales)
- MP3 devices
- MP3-enabled Handsets
- The battle for content: Record Labels and Social Networking Websites
- Rivalry between record labels
- The threat from MySpace, YouTube and other Social Networking Websites
- The threat from digital music
- The future of content
- Mobile Network Operators
- NTT DoCoMo
- SK Telecom
- KDDI
- Verizon
- Sprint Nextel
- Cingular
- 3
- Vodafone
- The Mobile Operators Digital Music Battleground
- Online Music Portals
- Introduction
- iTunes Store
- Napster
- eMusic
- Real
- Yahoo! Music
- Future of Music Portals
- Clash of the retailers
- Introduction
- Opportunities for Specialist music shops
- Opportunities for Supermarkets and chains
- What is the future for Amazon and the other on-line sellers?
- The future for retailers in the digital music age
- Mobile Handset Vendors
- Introduction
- Key Players in the Market
- The Battle of Brands
- Who Will Win?
- MP3 Player Manufacturers
- Apple iPod
- Microsoft Zune
- Other Brands
- The Battle for MP3 Device Supremacy and the Future of the MP3 Player
INDUSTRY ISSUES
- The music market will grow again driven by brand, device and promotional
spend
- Don't be greedy
- Music Piracy
- The future role and impact of advertising and other ways of subsidising
consumer music
- Device substitution or proliferation
- Music and Transport - Just a place to listen? Or a place to buy too?
- The threat to branded digital music from YouTube, MySpace and other user
generated music (and content)
- Mergers and Acquisitions
CONCLUSIONS
- Glossary
- Companies mentioned in this report
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