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SUMMARY
Mobile messaging is an integral and vital part of the mobile industry and
contributes significantly to worldwide total mobile service revenues. This
extensive new Portio Research report offers a complete study of worldwide
mobile messaging markets, forecasting SMS and MMS traffic volumes and revenues
for the period 2007-2012, and forecasting mobile email and IM user growth for
the same period. It provides a detailed analysis and a regional market summary
of the mobile markets of Europe, Asia Pacific, North America, Latin America,
Africa and Middle East, specifying messaging revenues and volumes in each
market and identifying key countries in each region. The report studies the
major categories of mobile messaging, i.e., short messaging service (SMS),
multimedia messaging service (MMS), mobile e-mail and mobile instant messaging
(IM).
Key features of the report include the following:
- Summary of the worldwide mobile market; comparative summary of the markets
in each major geographic region
- Evolution of mobile messaging
- Current and future prospects of the SMS industry, including forecast
traffic volumes and service revenues
- Analysis of the MMS market's strong future prospects
- In-depth analysis of the rapidly growing mobile e-mail and mobile IM
services
- Regional market summary and forecasts of SMS and MMS growth, in terms of
traffic volumes and revenues.
The worldwide population is expected to rise from approximately 6.55 billion
to approximately 7 billion between 2006 and 2012, and at the same time we
forecast the worldwide mobile subscriber base to also increase from 2.65
billion to 4.81 billion. Asian markets, which are growing at a staggering
pace, are expected to account for 50 percent of the total worldwide subscriber
base by 2008. Also, the rise in mobile penetration in Latin America and Africa
will contribute significantly towards the overall growth of the mobile market.
Although revenues from voice calls still comprise 80 percent of worldwide
total mobile revenues, operators globally are focussing on data services for
increasing their average revenue per user (ARPU). Of the various data services
available, while attracting none of the glamour as a leading product in most
MNOs service portfolio's, SMS actually accounts for approximately 75 to 80
percent of non-voice service revenues worldwide.
After a slow start, MMS has also started experiencing significant growth in
several regions, especially in North America. Since interoperability
agreements were finally put into place in 2005, the North American market has
enjoyed rapid growth in MMS traffic. While North America and Europe now enjoy
growing MMS traffic and revenues, MMS is still quite weak in much of Asia and
other regions, namely Latin America and most of Africa and the Middle East.
Apart from SMS and MMS, mobile e-mail and mobile IM are showing strong future
growth prospects in some geographic regions. Apart from North America and
Europe, mobile e-mail is expected to grow significantly in the mobile markets
of the Asia Pacific region. The success of mobile e-mail is largely driven by
the growth of more advanced handheld devices, such as PDAs and smartphones, so
obviously growth of these services will be broadly restricted to the
wealthier, more advanced markets for the immediate future.
This study takes an in-depth look at worldwide mobile messaging markets, with
an aim to offer you the facts and figures to enable operators, content
developers, aggregators and handset vendors to identify the key mobile
messaging services of the future and the key markets where those services will
flourish.
TABLE OF CONTENTS
Introduction
Introduction to Mobile Messaging
- Evolution of Mobile Technology
- Evolution of Mobile Services
- Short Message Service (SMS)
- Multimedia Message Service (MMS)
- Mobile E-mail
- Mobile Instant Messaging (MIM)
Worldwide Mobile Messaging Market
- Worldwide Mobile Market Growth
- Subscriber Growth and Penetration
- Regional Comparative Summary
- Mobile Messaging Services - Worldwide
- SMS
- MMS
- Mobile E-mail (Demand Side)
- Mobile E-mail (Supply Side)
- Mobile IM
- Video Messaging
- Video Mail
- Unified Messaging
- Messaging Solution Vendors
- Key Vendors - Enterprise Mobile E-mail
- Key Vendors - Consumer Mobile E-mail
- Key Vendors - Video Mail and Unified Messaging
- Mobile Messaging Services - Regional Outlook
- North America
- Latin America
- Africa and Middle East
- Asia Pacific
- Europe
Conclusions and Recommendations
Appendices
- Glossary
- Portio Research Classifications
- Companies mentioned in this report
- About the Authors
List of Figures
- Figure 1: Evolution of Mobile Network Technology
- Figure 2: Growth of Data Services with Evolution of Mobile Technology
- Figure 3: Traditional SMS Delivery Model
- Figure 4: SMSC Delivery Model Based on Intelligent Network Approach
- Figure 5: MMS Delivery Model
- Figure 6: Worldwide Mobile Subscribers and Penetration (2002-2012)
- Figure 7: Worldwide SMS Traffic Volumes (In Billions, 2005-2012)
- Figure 8: Worldwide Growth of P2P Messaging (In Billions, 2005-2012)
- Figure 9: Worldwide Growth of A2P Messaging (In Billions, 2005-2012)
- Figure 10: Worldwide SMS Revenue (In USD Billions, 2005-2012)
- Figure 11: Worldwide A2P and P2P SMS Revenue (In USD Billions, 2005-2012)
- Figure 12: Worldwide MMS Traffic Volumes (In Billions, 2005-2012)
- Figure 13: Worldwide MMS Revenue (In USD Billions, 2005-2012)
- Figure 14: Worldwide Mobile E-mail Subscribers (In Millions, 2005-2012)
- Figure 15: Enterprise Mobile E-mail Solutions Market Share (H1 2006)
- Figure 16: Worldwide Mobile IM Subscribers (In Millions, 2005-2012)
- Figure 17: Video Mail Solution
- Figure 18: Video Mail Solution Vendors Sales Channel
- Figure 19: Relationship Between UM Server and Components of Communication
Systems
- Figure 20: RIM: Annual Revenues and Blackberry Subscribers (2001-2006)
- Figure 21: Revenue Earned by Telecom Products - Worldwide (2005)
- Figure 22: Revenue - Openwave (2004-2006)
- Figure 23: North America - SMS Traffic Volumes (In Billions, 2005-2012)
- Figure 24: North America - SMS Revenue (In USD Billions, 2005-2012)
- Figure 25: North America - SMS Traffic Volumes (In Billions, 2005-2012)
- Figure 26: North America - SMS Revenue (In USD Billions, 2005-2012)
- Figure 27: North America - MMS Traffic Volumes (In Billions, 2005-2012)
- Figure 28: North America - MMS Revenue (In USD Billions, 2005-2012)
- Figure 29: Latin America - SMS Traffic Volumes (In Billions, 2005-2012)
- Figure 30: Latin America - SMS Revenue (In USD Billions, 2005-2012)
- Figure 31: Latin America - MMS Traffic Volumes (In Billions, 2005-2012)
- Figure 32: Latin America - MMS Revenue (In USD Billions, 2005-2012)
- Figure 33: Major Latin America SMS Markets - SMS Traffic Volumes (In
Billions, 2004-2006)
- Figure 34: Africa and Middle East - SMS Traffic Volumes (In Billions,
2005-2012)
- Figure 35: Africa and Middle East - SMS Revenues (In USD Billions,
2005-2012)
- Figure 36: Africa and Middle East - MMS Traffic Volumes (In Millions,
2005-2012)
- Figure 37: Africa and Middle East - MMS Revenues (In USD Millions,
2005-2012)
- Figure 38: Key Africa/Middle East SMS Markets - SMS Traffic Volumes (In
Billions, 2004-2006)
- Figure 39: Asia Pacific - SMS Traffic Volumes (In Billions, 2005-2012)
- Figure 40: Asia Pacific - SMS Revenue (In USD Billions, 2005-2012)
- Figure 41: Asia Pacific - MMS Traffic Volumes (In Billions, 2005-2012)
- Figure 42: Asia Pacific - MMS Revenue (In USD Billions, 2005-2012)
- Figure 43: Key Asia Pacific SMS Markets - SMS Traffic Volumes (In
Billions, 2004-2006)
- Figure 44: Europe - SMS Traffic Volumes (In Billions, 2005-2012)
- Figure 45: Europe - SMS Revenue (In USD Billions, 2005-2012)
- Figure 46: Europe - A2P and P2P SMS Traffic Volumes (In Billions,
2005-2012)
- Figure 47: Europe - A2P and P2P SMS Revenue (In USD Billions, 2005-2012)
- Figure 48: Europe - MMS Traffic Volumes (In Billions, 2005-2012)
- Figure 49: Europe - MMS Revenue (In USD Billions, 2005-2012)
- Figure 50: Key European SMS Markets - SMS Traffic Volumes (In Billions,
2004-2006)
List of Tables
- Table 1: Forecast Worldwide Mobile Subscriber Growth, 2002-2012 (In
Millions)
- Table 2: Total Regional SMS Traffic (In Billions, 2005-2012)
- Table 3: Total Regional SMS Revenue (In USD Billions, 2005-2012)
- Table 4: Total Regional MMS Traffic (In Billions, 2005-2012)
- Table 5: Total Regional MMS Revenue (In USD Billions, 2005-2012)
- Table 6: Different Type of Mobile E-mail Solutions
- Table 7: Worldwide Smart Device (Smartphone and PDA) Shipments (2006-2012)
- Table 8: Forecast Worldwide Mobile E-mail Subscriber (In Millions,
2005-2012)
- Table 9: Handset Vendors and Operating System Providers
- Table 10: Forecast Worldwide Mobile IM Subscriber (In Millions, 2005-2012)
- Table 11: Worldwide Video Messaging Subscribers and Revenue (2004-2009)
- Table 12: Segments of Unified Communications
- Table 13: Revenue Segmentation by Products (FY 2005)
- Table 14: MMS Users as a Percentage of Total Number of Subscribers
(2003-2005)
- Table 15: SMS Intensity - SMS-per-subscriber-per-month (2005-2012)
- Table 16: SMS Intensity - SMS-per-subscriber-per-month (2006) for Key SMS
Markets
- Table 17: SMS Intensity for the top 15 SMS-carrying MNOs (2005)
- Table 18: SMS Intensity for the top 15 SMS-carrying MNOs (4Q 2005)
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