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SUMMARY
Assessing market demand and revenue potential for operators, this report
provides detailed analysis of Latin America's mobile messaging market with
emphasis placed on Argentina, Brazil, Mexico, Colombia, Chile and Venezuela.
Included are forecasts of SMS, MMS and other mobile messaging users, revenues
and key indicators in Latin America. The report analysis also provides
comparison of operator strategies as well as best-practice assessments of
operators in other developing markets worldwide.
TABLE OF CONTENTS
List of Exhibits
Companies Mentioned in this Report
Section 1: Executive Summary 1
- Breaking Down Barriers 1
- Mexico, Brazil, and Venezuela Represent 80% of the Opportunity.
- Operators Will Battle Over a US$1.3bn Messaging Opportunity
Section 2: Sizing Latin America's 'Big Six' Markets
- Argentina: Low Pricing Yields Impressive Growth
- Mobile Messaging Market Overview
- Mobile Messaging Market Forecast
- Drivers and Inhibitors
- Brazil: Capitalizing on Content
- Mobile Messaging Market Overview
- Mobile Messaging Market Forecast
- Drivers and Inhibitors
- Chile: Latin America's Showcase for Mobile Messaging Applications
- Mobile Messaging Market Overview
- Mobile Messaging Market Forecast
- Drivers and Inhibitors
- Colombia: Interconnection Paves the Way for Growth
- Mobile Messaging Market Overview
- Mobile Messaging Market Forecast
- Drivers and Inhibitors
- Mexico
- Mobile Messaging Market Overview
- Mobile Messaging Market Forecast
- Drivers and Inhibitors
- Venezuela: Taking Text Messages to the Next Level
- Mobile Messaging Market Overview
- Mobile Messaging Market Forecast
- Drivers and Inhibitors
Section 3: Best Practices from Around the World Could Play a Role in Latin America
- The Philippines: SMS-Based Remittances From SMART Communications
- The Operator
- The Application
- Relevance to Latin America
- South Africa: MMS Traffic Updates From Mobile Telephony Networks
- The Operator
- The Application
- Relevance to Latin America
- United States: Tackling SMS Adoption With TV Voting
- The Operator
- The Application
- Relevance to Latin America
- United Arab Emirates: Mobile Translations via SMS
- The Operator
- The Application
- Relevance to Latin America
- Czech Republic: Leveraging Effective Sports Messaging Content
- The Operator
- The Application
- Relevance to Latin America
Section 4: Conclusions
- Exhibit 1: Global Mobile Messaging Revenues, 2004 vs. 2009
- Exhibit 2: Mobile Messaging Revenues in Latin America, 2000-2009
- Exhibit 3: Mobile Messaging Revenue Breakdown in Latin America, 2004
- Exhibit 4: Aggregate Mobile ARPS Composition in Latin America, 2000-2009
- Exhibit 5: Argentina Mobile Messaging Users, 2000-2009
- Exhibit 6: Argentina Mobile Messaging Revenues, 2000-2009
- Exhibit 7: Argentina Mobile Messaging Revenue Composition, 2004 & 2009
- Exhibit 8: Argentina Mobile ARPS, 2000-2009
- Exhibit 9: Handset Sale Composition in Argentina, 2000-2009
- Exhibit 10: Mobile Messaging Pricing in Argentina, 2005
- Exhibit 11: Mobile Content Partnerships in Argentina, 2005
- Exhibit 12: Brazil Mobile Messaging Users, 2000-2009
- Exhibit 13: Brazil Mobile Messaging Revenues, 2000-2009
- Exhibit 14: Brazil Mobile Messaging Revenue Composition, 2004 & 2009
- Exhibit 15: Brazil Mobile ARPS, 2000-2009
- Exhibit 16: Handset Sale Composition in Brazil, 2000-2009
- Exhibit 17: Mobile Messaging Pricing in Brazil, 2005
- Exhibit 18: Mobile Content Partnerships in Brazil, 2005
- Exhibit 19: Chile Mobile Messaging Users, 2000-2009
- Exhibit 20: Chile Mobile Messaging Revenues, 2000-2009
- Exhibit 21: Chile Mobile Message Revenue Composition, 2004 & 2009
- Exhibit 22: Chile Mobile ARPS, 2000-2009
- Exhibit 23: Handset Sale Composition in Chile, 2000-2009
- Exhibit 24: Mobile Messaging Pricing in Chile, 2005
- Exhibit 25: Mobile Content Partnerships in Chile, 2005
- Exhibit 26: Colombia Mobile Messaging Users, 2000-2009
- Exhibit 27: Colombia Mobile Messaging Revenues, 2000-2009
- Exhibit 28: Colombia Mobile Messaging Revenue Composition, 2004 & 2009
- Exhibit 29: Colombia Mobile ARPS, 2000-2009
- Exhibit 30: Handset Sale Composition in Colombia, 2000-2009
- Exhibit 31: Mobile Messaging Pricing in Colombia, 2005
- Exhibit 32: Mobile Content Partnerships in Colombia, 2005
- Exhibit 33: Mexico Mobile Messaging Users, 2000-2009
- Exhibit 34: Mexico Mobile Messaging Revenues, 2000-2009
- Exhibit 35: Mexico Mobile Messaging Revenue Composition, 2004 & 2009
- Exhibit 36: Mexico Mobile ARPS, 2000-2009
- Exhibit 37: Handset Sale Composition in Mexico, 2000-2009
- Exhibit 38: Mobile Messaging Pricing in Mexico, 2005
- Exhibit 39: Mobile Content Partnerships in Mexico, 2005
- Exhibit 40: Venezuela Mobile Messaging Users, 2000-2009
- Exhibit 41: Venezuela Mobile Messaging Revenues, 2000-2009
- Exhibit 42: Venezuela Mobile Messaging Revenue Composition, 2004 & 2009
- Exhibit 43: Venezuela Mobile ARPS, 2000-2009
- Exhibit 44: Handset Sale Composition in Venezuela, 2000-2009
- Exhibit 45: Mobile Messaging Pricing in Venezuela, 2005
- Exhibit 46: Mobile Content Partnerships in Venezuela, 2005
- Exhibit 47: SMART's Text Messaging Service Offerings, December 2004
- Exhibit 48: "SMART Padala" Service Procedure
- Exhibit 49: Select MTN Messaging Services, January 2005
- Exhibit 50: Sample "Jam Cam" Image, December 2004
- Exhibit 51: Traffic Flows in Global Cities
- Exhibit 52: AT&T Wireless Mobile Messaging Plans, January 2005
- Exhibit 53: Etisalat Mobile Messaging Services, January 2005
- Exhibit 54: Eurotel Praha's Mobile Messaging Service Offerings, January
2005
- Exhibit 55: Eurotel Ice Hockey World Championship Mobile Content, 2004
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