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SUMMARY
Pearl Research's exclusive 130+ page study analyzes the rapidly growing
Chinese games and interactive entertainment. China's games market grew 60% to
reach $1.7 billion in 2007.
Pearl Research's "Games Market in China" study contains 2006 to 2011
forecasts; inhibitors and drivers to growth; deep marketplace analysis;
profiles of key market players. Pearl Research has also published a separate
brief on game development and outsourcing in China.
TABLE OF CONTENTS
- Methodology
- Glossary of Terms and Abbreviations
- Defining Online Games
I. Executive Summary
II. PC Hardware
III. Internet and Broadband
- Speed and Price of Broadband
- "The Great Firewall of China"
IV. Internet Cafes
V. Unique Characteristics of Online Games
- Online Games Marketing
- MMORPG
- Casual Games
- Casual Games Revenue Models
- In-Game Advertising
VI. Drivers to Growth
VII. Inhibitors to Growth
VIII. Games Market Top Trends
- Rising Development Capabilities and Licensing
- Declining Popularity of Korean Titles
- New Market Entrants and Emerging Companies
- Improved Market Capitalization
- Perfect World
- KingSoft
- Giant Interactive
- NetDragon
- Consolidations and Investments
- Rising ARPU
IX. Games Market Forecasts
X. Top Game Operators
XI. Top Online Games
XII. Profiles of Select Online Games
- Fantasy Westward Journey
- World of Warcraft
- Eudemons Online
- Zhengtu Online
- Tianlong Babu
- Freestyle
XIII. Billing and Payment Methods
XIV. Leading Game Publishers and Operators
- CDC Games
- Key Highlights
- Games
- Financial Information
- Marketing News
- Future Outlook
- Giant Interactive Group Inc
- Key Highlights
- History
- Strategy
- Games
- Financial Information
- Future Outlook
- NetEase
- Key Highlights
- Games
- Financial Information
- Marketing News
- History
- Future Outlook
- NetDragon
- Key Highlights
- Games
- Financial Information
- Marketing News
- History
- Future Outlook
- Shanda Entertainment
- Key Highlights:
- Games
- Financial Information
- Marketing News
- History
- Future Outlook
- Sohu.com Inc.
- Key Highlights
- Games Division
- Financial Analysis
- Future Outlook
- Tencent
- Key Highlights
- Products
- Financial Information
- Marketing News
- Future Outlook
- The9 Limited
- Key Highlights
- Strategy
- World of Warcraft
- Games
- Financial Information
- Marketing News
- Future Outlook
- Perfect World
- Key Findings
- History
- Strategy
- Games
- Financial Information
- Future Outlook
- 9you
- Games
- Upcoming Releases
- Marketing News
- Future Outlook
XV. The Phoenix Generation: Consumer Insights into Chinese Youth
- The Phoenix Generation: Youth Gaming and Culture
- Hot List of Favorite Brands
- Youth Gaming
- Online gaming is a popular leisure activity
- Cheating and Fraud in Games
- PC most popular platform; handheld consoles are on the rise
XVI. Socio-Economic Overview
- Economy
- Development in the Western Regions
- Population
- Per Capita Income
- Regional Differences
- One-Child Policy
- Gaming Centers
- Unique Characteristics of Chinese Society
- Guanxi
- Floating of the Yuan
- Transparency and Corruption
XVII. Software Piracy
- Internet Download and Peer to Peer File Sharing
- Physical Piracy
- Pirate Servers
- Lack of government enforcement
- Low per capita income and consumer habits
XVIII. Government Regulations
- Government Agencies Involved in Regulating Games
- Fatigue System
Table of Figures
- Figure 1: Matrix Comparing Casual and MMORPG Games in China
- Figure 2: Chinese Games Forecasts 2006 to 2011 Data Table, $m
- Figure 3: New Desktop PC Purchases Based on Income
- Figure 4: Number of Broadband and Dial-Up Connections in China
- Figure 5: Reasons to Use the Internet
- Figure 6: Age of Internet Users
- Figure 7: Location for Online Gaming (multiple-choice)
- Figure 8: Age of Chinese Internet Cafe Users
- Figure 9: Most Installed MMORPGs at Internet Cafes
- Figure 10: Main Purpose for Going to Internet Cafes
- Figure 11: 9you's Crazy Kart
- Figure 12: Perfect World's in-house developed MMORPG Perfect World
- Figure 13: Online Games Market Forecast 2006-2011 Graph, $m
- Figure 14: Online Games Market Forecast 2006-2011 Data Table, $m
- Figure 15: Top Online Games Operators by Revenue
- Figure 16: Game Operator Revenue Market Share 2007
- Figure 17: Select Operator-Developer Relationships
- Figure 18: Select Online Games by Peak Concurrent Users
- Figure 19: Logo and Screenshot for Fantasy Westward Journey
- Figure 20: Screenshot of the Burning Crusade
- Figure 21: Screenshot of Eudemons Online
- Figure 22: Advertisement for Zhengtu Online
- Figure 23: Combat scenes from Zhengtu Online
- Figure 24: A combat scene in Tianlong Babu
- Figure 25: Advertising for Sohu's Tianlong Babu in Taiwan
- Figure 26: Screenshots of T2CN's Freestyle
- Figure 27: Comparison of Top Four Game Operators
- Figure 28: Revenues and Net Income of Top 4 Game Operators ($m)
- Figure 29: Screenshot of Special Forces
- Figure 30: Screenshot of Yulgang
- Figure 31: Existing and Upcoming Games by CDC Games
- Figure 32: CDC Games Revenues from Q2 2006 - Q3 2007
- Figure 33: Screenshots of ZT Online
- Figure 34: ZT Online's User Metrics (in 000s)
- Figure 35: Screenshots of Giant Online
- Figure 36: Popular and Upcoming Games by NetEase
- Figure 37: Screenshot of Fantasy Westward Journey
- Figure 38: NetEase's Corporate Net Income and Revenues
- Figure 39: Screenshot of Conquer Online
- Figure 40: Screenshot of Eudemons Online
- Figure 41: NetDragon's Q3 2007 Revenue by Game
- Figure 42: Top Three Games by NetDragon
- Figure 43: NetDragon's Corporate Net Income and Revenues Graph
- Figure 44: NetDragon's Corporate Net Income and Revenues ($m)
- Figure 45: Screenshot of Mir II
- Figure 46: Top Titles by Shanda
- Figure 47: Shanda's Corporate Net Income and Revenues (in millions)
- Figure 48: Shanda Casual and MMORPG Q4 2007
- Figure 49: Screenshots of TLBB
- Figure 50: TianLong BaBu Metrics
- Figure 51: Sohu Financial Performance (In $m)
- Figure 52: Tencent Penguin Mascot
- Figure 53: Tencent's Corporate Net Income and Revenues ($m)
- Figure 54: Screenshot of Soul of the Ultimate Nation (SUN)
- Figure 55: The9's Corporate Net Income and Revenues
- Figure 56: Screenshot of Perfect World
- Figure 57: Screenshots of Zhu Xian
- Figure 58: Perfect World Game Metrics
- Figure 59: Screenshot of Audition
- Figure 60: Most Mentioned Brands in Phoenix Generation Reports
- Figure 61: Most Mentioned Games in Phoenix Generation Reports
- Figure 62: Most Popular Leisure Activities
- Figure 63: ZT Online Photos of Female Gamers
- Figure 64: Netease Password Protection Card
- Figure 65: Popular Gaming Platforms
- Figure 66: Monthly Entertainment Spending
- Figure 67: Key Country Metrics
- Figure 68: China's Population by Age Group
- Figure 69: Map of China's Provinces
- Figure 70: Major Cities in China (Population in millions)
- Figure 71: Verycd.com screenshot
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