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SUMMARY
The counterfeiting of pharmaceutical products is a multi-billion dollar
industry and pharmaceutical companies must take measures to protect their
products and profits: counterfeiting was previously a problem limited to
developing countries, but in recent years with the increase in parallel
trading and Internet pharmacies, the industry has also thrived in
industrialized nations such as the US and in the EU. Pharmaceutical
Anti-Counterfeiting Strategies: Protecting profits through operational
security, new technologies and industry partnerships, is a new report which
provides a detailed analysis of actionable product protection strategies
drawing heavily from case studies and a survey of industry leaders. Unlike
other reports on counterfeit drugs that only tackle the issue of
anti-counterfeiting technology, this report also covers essential strategies
involving internal organization, supply chain management, and cooperation with
national and international agencies, giving you a complete guide to a full
anti-counterfeiting strategy.
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