Innovation in the USA: New product launches, key trends and leading companies in FMCG for 2005

SUMMARY

Innovation in the USA: New product launches, key trends and leading companies in FMCG for 2005 is a category-by-category analysis from Business Insights in association with Productscan of new packaged products launched in 2004 and their impact on the key trends in NPD for 2005. Productscan Online is the largest online database in the world devoted to new consumer packaged goods. Productscan has over 200,000 detail-rich reports on over half a million new packaged goods Stock Keeping Units (SKUs) launched worldwide from 1980 to today.

TABLE OF CONTENTS

Executive summary 12

• Introduction 12
• Consumer Packaged Goods overview 12
• Innovation in Food 13
• Innovation in Beverages 14
• Innovation in Health and Beauty Aids 14
• Innovation in Household products 15
• Innovation in Pet Products 16
• Innovation in Miscellaneous Products 16

Chapter 1 Introduction 18

• What is this report about? 18
• Who is the target reader? 18
• Research methodology 18
• Report structure 19

Chapter 2 Consumer Packaged Goods

• overview 22
• Summary 22
• Top trends for 2005 22
  • 'All things healthy' 22
  • Whole grains take center stage 23
  • Get ready for aluminum bottles 23
  • A Splenda nation 23
  • Disposables cash in 24
  • Getting cultured 24
  • Dissolving strips expand to new territories 24
  • Biker chic catches on 25
  • Energy drinks expand into alcohol beverages 25
  • Allergy-free foods catch fire 25
  • Indulgence -- for pets 26
• New product introductions 26
• New product reports 27
• New product SKUs 27
• Innovation ratings by sector 30
• Industry packaging claims 31

Chapter 3 Innovation in Food 34

• Summary 34
• Introduction 34
• New product overview 36
• New product reports 36
  • New Stock Keeping Units 37
• Relative change in Stock Keeping Units 39
• Innovation ratings 41
• Packaging claims 42
• Category reviews 44
• Baby foods 44
• Breads & bakery products 45
• Cereals 46
• Condiments & sauces 48
• Confectionery 50
• Cookies & crackers 53
• Dairy products 54
• Desserts 56
• Fruits and vegetables 57
• Ice cream, novelties & frozen yogurt 59
• Jams, jellies, nut butters, sweet toppings & syrups 60
• Meal replacements & special diet foods 61
• Meals & entrees 61
• Meat, fish, poultry 64
• Mixes & frostings 67
• Pasta & rice 68
• Salad dressings, toppings & dips 70
• Snacks 71
• Soup 74
• Staples & seasonings 75

Chapter 4 Innovation in Beverages 80

• Summary 80
• Introduction 80
• New product overview 81
• New product reports 81
• New Product Stock Keeping Units 82
• Relative change in stock keeping units 82
• Innovation ratings 83
• Packaging claims 84
• Category reviews 86
• Alcohol & alcohol beverage substitutes 86
• Bottled waters 88
• Coffee and tea 89
• Fruit and vegetable beverages 90
• Milk & non-dairy milk, yogurt drinks 92
• Miscellaneous beverages 94
• Soft drinks & energy beverages 96

Chapter 5 Innovation in Health & Beauty

• Aids 100
• Summary 100
• Introduction 101
• New product overview 102
• New product reports 102
• New product stock keeping units 103
• Relative change in Stock Keeping Units 104
• Innovation ratings 106
• Packaging claims 107
• Category reviews 108
• Baby products 108
• Cosmetics 109
• Deodorants & anti-perspirants 111
• Dieting aids & sports aids 112
• First aid 113
• Foot & eye care 114
• Fragrances 115
• Hair care 116
• Medications 118
• Miscellaneous health & beauty aids 120
• Oral hygiene 121
• Sanitary & incontinence products 123
• Shaving Products 124
• Skin care & sun care 125
• Soap & bath products 127
• Vitamins & supplements 128

Chapter 6 Innovation in Household Products 132

• Summary 132
• Introduction 132
• New product overview 133
• New product reports 133
• New product Stock Keeping Units 134
• Relative change in Stock Keeping Units 135
• Innovation ratings 136
• Packaging claims 137
• Category reviews 138
• Air fresheners 138
• Cleaners & polishes 139
• Insecticides & pesticides 140
• Laundry & fabric aids 141
• Miscellaneous household 142
• Other soaps & cleaning accessories 142
• Paper, plastic & foil 143

Chapter 7 Innovation in Pet Products 146

• Summary 146
• Introduction 146
• New product overview 147
• New product reports 147
• New Product Stock Keeping Units 147
• Relative change in Stock Keeping Units 148
• Innovation ratings 149
• Packaging claims 150
• Category reviews 151
• Pet foods 151
• Pet non-foods 152

Chapter 8 Innovation in Miscellaneous

• Products 156
• Summary 156
• Introduction 156
• New product overview 157
• New product reports 157
• New Product Stock Keeping Units 157
• Relative change in Stock Keeping Units 158
• Innovation ratings 159
• Category reviews 160
• Automotive 160
• Miscellaneous 160
• Smoking related 161

Chapter 9 Company overview 164

• Leading new product companies, 2004 164
• Leading new product companies, by sector 166

List of Figures

• Figure 2.1: Trends in innovation ratings by sector, 1999-2004 30
• Figure 3.2: Trends in food innovation ratings 1999-2004 41
• Figure 3.3: Package tag counts of food, by selected claims and positioning, 2002-2004 43
• Figure 4.4: Beverage innovation ratings, by innovation type, 1999-2004 84
• Figure 4.5: Package tag counts of Beverages, by selected claims and positioning, 2002-2004 86
• Figure 5.6: Health and Beauty Aid innovation ratings, by innovation type, 1999-2004 106
• Figure 5.7: Package tag counts of Health & Beauty Aids, by selected claims and positioning,2002-2004 108
• Figure 6.8: Household Product innovation ratings, by innovation type, 1999-2004 136
• Figure 6.9: Package tag counts of Household Products, by selected claims and positioning, 2002-2004 137
• Figure 7.10: Pet Product innovation ratings, by innovation type, 1999-2004 149
• Figure 7.11: Package tag counts of Pet Products, by selected claims and positioning, 2002-2004151
• Figure 8.12: Miscellaneous Product innovation ratings, by innovation type, 1999-2004 159

List of Tables

• Table 2.1: New product reports by sector, 1989-2004 27
• Table 2.2: New product SKUs by sector, 1989-2004 27
• Table 2.3: Absolute change in SKUs of top 30 categories, gainers by category, 2003-2004 28
• Table 2.4: Absolute change in SKUs of top 30 categories, Decliners by category, 2003-2004 29
• Table 2.5: Trends in innovation ratings by sector, 1999-2004 30
• Table 2.6: Package tag counts of new product introductions, by category and selected claims and positioning, 2002-2004 31
• Table 3.7: New food reports by category, 1999-2004 36
• Table 3.8: New food reports by category, 1999-2004 (continued) 37
• Table 3.9: New food SKUs by category, 1999-2004 37
• Table 3.10: New food SKUs by category, 1999-2004 38
• Table 3.11: Above average relative change in food SKUs, 2003-2004 39
• Table 3.12: Below average relative change in food SKUs, 2003-2004 40
• Table 3.13: Trends in food innovation ratings 1999-2004 41
• Table 3.14: Package tag counts of food, by selected claims and positioning, 2002-2004 42
• Table 3.15: Package tag counts of food, by selected claims and positioning, 2002-2004 (continued)43
• Table 4.16: New Beverage reports by category, 1999-2004 81
• Table 4.17: New Beverage SKUs by Category, 1999-2004 82
• Table 4.18: Above average relative change in SKUs, Beverages, 2003-2004 82
• Table 4.19: Below average relative change in SKUs, Beverages, 2003-2004 83
• Table 4.20: Beverage innovation ratings, by innovation type, 1999-2004 83
• Table 4.21: Package tag counts of Beverages, by selected claims and positioning, 2002-2004 84
• Table 4.22: Package tag counts of Beverages, by selected claims and positioning, 2002-2004(continued) 85
• Table 5.23: New HBA reports by category, 1999-2004 102
• Table 5.24: New HBA SKUs by category, 1999-2004 103
• Table 5.25: Above average relative change in SKUs, Health & Beauty, 2003-2004 104
• Table 5.26: Below average relative change in SKUs, Health & Beauty, 2003-2004 105
• Table 5.27: Health and Beauty Aid innovation ratings, by innovation type, 1999-2004 106
• Table 5.28: Package tag counts of Health & Beauty Aids, by selected claims and positioning,2002-2004 107
• Table 6.29: New Household reports by category, 1999-2004 133
• Table 6.30: New Household SKUs by category, 1999-2004 134
• Table 6.31: Above average relative change in SKUs, Household Products, 2003-2004 135
• Table 6.32: Below average relative change in SKUs, Household Products, 2003-2004 135
• Table 6.33: Household Product innovation ratings, by innovation type, 1999-2004 136
• Table 6.34: Package tag counts of Household Products, by selected claims and positioning, 2002-2004 137
• Table 7.35: New Pet reports by category, 1999-2004 147
• Table 7.36: New Pet SKUs by category, 1999-2004 147
• Table 7.37: Above average relative change in SKUs, Pet Products, 2003-2004 148
• Table 7.38: Below average relative change in SKUs, Pet Products, 2003-2004 148
• Table 7.39: Pet Product innovation ratings, by innovation type, 1999-2004 149
• Table 7.40: Package tag counts of Pet Products, by selected claims and positioning, 2002-2004150
• Table 8.41: New Miscellaneous Product reports by category, 1999-2004 157
• Table 8.42: New Miscellaneous Product SKUs by category, 1999-2004 157
• Table 8.43: Above average relative change in SKUs, Miscellaneous Products, 2003-2004 158
• Table 8.44: Below average relative change in SKUs, Miscellaneous Products, 2003-2004 158
• Table 8.45: Miscellaneous Product innovation ratings, by innovation type, 1999-2004 159
• Table 9.46: Leading new product companies, by SKU count, all sectors 2004 164
• Table 9.47: New product introductions by select companies, by SKU count, by sector, 2004 165
• Table 9.48: Leading 20 new Food and Beverage product companies, by SKU count, 2004 166
• Table 9.49: Leading 10 new Health and Beauty Aid product companies, by SKU count, 2004 167
• Table 9.50: Leading 10 new Household Product companies, by SKU count, 2004 167