Growth Opportunities in Convenience Food and Drinks: Future trends and innovation strategies

SUMMARY

Products marketed on generic terms such as 'easy to open' or 'quick to serve,' no longer have appeal; consumers now expect much more from their convenient products, such as health benefits, customization, on-the-go consumption and premium convenience products. Growth Opportunities in Convenience Food and Drinks: Future trends and innovation strategies is the definitive report for the future of the convenience market. Discover the future of the convenience market and the growth opportunities in the fresh convenience, portion controlled, kid's convenience, ultra convenient, on-the-go and personalized convenience trends. The report analyses the countries and food and drink categories where manufacturers are pioneering innovation in convenience, enabling you to benchmark your strategies by identifying the consumer factors driving the convenience market through lifestyle data, key convenience product data and convenience trends forecasts to 2010.

TABLE OF CONTENTS

• Executive Summary
  • 21st Century Convenience
  • Changing consumer drivers in convenience
  • Innovation in convenience
  • Growth opportunities in convenience
  • Conclusions
• Chapter 1 21st Century
  • convenience
  • Summary
  • Introduction
  • What is convenience?
  • General definition
  • High and low level convenience
    • High level
    • Low level
    • Mainstreaming of convenience
  • The purchase to consumption chain
    • Preparation
    • Heating/cooling
    • Serving
  • The convenience market landscape
  • Convenience and health
    • Portioning
    • Food preparation
    • Convenience products going against health guidelines
  • Convenience and pleasure
    • Food preparation
  • Convenience is the dominant trend
  • Changing definitions of convenience
  • Top categories in convenient food and drinks
  • Lead regions in convenience food and drinks
• Chapter 2 Changing consumer drivers in convenience
  • Summary
  • Introduction
  • Consumer drivers
  • Time spent on food preparation
    • Increased numbers of women working
  • Growth in single person households
  • Stress
  • Ageing population
  • Historical consumer drivers of convenience
  • Key marketing targets for convenient food and drinks
  • Changing meal occasions
  • Key features of convenient products
  • Portability
  • Time/speed
  • Choice
  • Other key features for convenience products
• Chapter 3 Innovation in convenience
  • Summary
  • Introduction
  • Features of convenience categories
  • Preparation
  • Serving
  • Storage and portability
  • Lead categories
  • Ready meals
    • Healthy ready meals
    • Continuing premiumisation of ready meals
  • Snacks
    • Providing snacks with specific health benefits
    • Increase snack frequency in the morning and evening
  • Other top categories
    • Hot Drinks
    • Bakery and cereals
    • Dairy
  • Innovation in convenience food and drinks
  • Innovation in formulation
  • Innovation in packaging
    • Food safety
  • Product freshness
  • Recyclable packaging
  • The continued evolution of the sports cap
  • Plastic bottles to keep alcoholic drinks colder
  • The evolution of the can
  • Foodservice coming into food
• Chapter 4 Growth opportunities in convenience
  • Summary
  • Introduction
  • Trends within convenient food and drinks
  • Fresh convenience
    • Dairy
    • Fruit and vegetables
    • Ready meals
  • On-the-go convenience
    • Snacks
    • Dairy
    • Bakery and cereals
  • Bite-sized and portion control
    • Snacks
  • Kids' convenience
    • Parental concerns for health
    • The evolution of the lunchbox
    • Lead categories
  • Ultra convenience
    • Case study- Nestlé, 'Hot when you want'
  • Personal food- customization 108
    • Meal kits 108
• Chapter 5 Conclusions
  • Summary
  • Introduction
  • Key convenience food categories
  • Performance of the convenience market
  • Western Europe
  • Eastern Europe
  • Asia-Pacific
  • North America
  • South America
  • Development of the convenience market
  • The key trends in convenience
  • Glossary
  • Index
• List of Figures
• Figure 1.1: Examples of high and low level convenience
• Figure 1.2: Purchase to consumption chain
• Figure 1.3: Popeye Snacks Vegetables
• Figure 1.4: I.C. Can
• Figure 1.5: Mega-trends in NPD
• Figure 1.6: The mega-trends overlap
• Figure 1.7: Nichirei Calorie Select Retort Pack Meal
• Figure 1.8: Royal Champignon Emincé de Champignons
• Figure 1.9: The most important of the mega-trends
• Figure 1.10: Top convenient categories according to NPD data, 2002-2005
• Figure 1.11: Kraft adapts convenience products to consumers changing needs
• Figure 2.12: Time spent per day on food preparation
• Figure 2.13: % of convenient products launched aimed at a particular consumer, 2002-2005
• Figure 2.14: Most important consumer group for convenience food and drinks over the next 5 years
• Figure 2.15: Important eating occasions for convenient products over the next 5 years
• Figure 2.16: Changing importance of meal occasions
• Figure 3.17: Features in terms of preparation
• Figure 3.18: Features in terms of serving
• Figure 3.19: Features in terms of storage and portability
• Figure 3.20: Campbell's Ignite Frozen Entree
• Figure 3.21: Bija Healing Tea
• Figure 3.22: Pasco Mainichi Seni Bread
• Figure 3.23: Leerdammer Kase - Mini's
• Figure 3.24: Grainy Seasoning
• Figure 3.25: Beanstalk Milk
• Figure 3.26: Packaging innovation in product freshness
• Figure 3.27: Aohata Super Fruity 34 Jam
• Figure 3.28: Innovative recyclable packaging from Japan
• Figure 3.29: Evolution of the sports cap
• Figure 3.30: Coors Light Beer in a plastic bottle
• Figure 3.31: Tetra Recart
• Figure 3.32: Marks & Spencer Steam Cuisine
• Figure 4.33: Significance of key convenience trends over the next 5 years
• Figure 4.34: Dannon Frusion Smoothie Fruit 'n Yogurt Drink in 4-Pack
• Figure 4.35: Fresh Snack Sweet 'N Easy Grape Tomatoes
• Figure 4.36: Sainsbury's Fresh to Cook
• Figure 4.37: Morinaga Aloe Yogurt Handy Style
• Figure 4.38: Kellogg's Drink'N Crunch! Portable Cereal Meals
• Figure 4.39: Nabisco 100 Calorie Packs
• Figure 4.40: Evolution of the lunchbox
• Figure 4.41: Yeo Valley Organic Thick Yogurt from 6 Months
• Figure 4.42: President's Choice Mini Chefs Apples
• Figure 4.43: Nabisco Kid Sense Fun Pack
• Figure 4.44: Wolfgang Puck Gourmet Coffee
• Figure 4.45: La Briute Shelf-Stable/Self-Heating Meal
• Figure 4.46: Nestlé -- 'Hot when you want'
• Figure 4.47: Spicy World Santa Maria Dinner Kit
• Figure 4.48: Eat Smart Ready-to-Prepare Meal
• Figure 5.49: Performance of the key convenient categories over the next 5 years
• Figure 5.50: How industry executives expect the convenience
• market to perform in their region over the next 5 years
• Figure 5.51: Features that will be the most important to the convenience market over the next 5 years
• Figure 5.52: The key trends in convenience
• List of Tables
• Table 1.1: Top convenient categories according to industry executives, (%)
• Table 1.2: NPD leader in convenience food and drinks
• Table 2.3: Prepared meals market value ($m and €m), 2004-2009
• Table 2.4: Per capita spend on prepared meals (€/$), 2004
• Table 2.5: Time structure used by employed men and women, hours and minutes per day
• Table 2.6: Number of single person households in Europe (m), 1997-2007
• Table 2.7: Stress of affluent consumers
• Table 2.8: Population of over 50's, (mn), 2003-2008
• Table 2.9: Historical consumer drivers of convenience
• Table 2.10: The number of daily eating occasions, 2003-2008
• Table 2.11: The significance of 4 key features to convenient products over the next 5 years, (%)
• Table 3.12: Ready meals market value ($m and €m), 2004-2009
• Table 3.13: The average daily snacking occasions per person per day, 2003-2008
• Table 3.14: % of convenient product launches within drinks, 2002-2005
• Table 3.15: % of convenient product launches within bakery and cereals, 2002-2005
• Table 3.16: % of convenient product launches within dairy, 2002-2005
• Table 3.17: % of types of innovation within convenient products
• Table 4.18: Top categories in fresh convenience in terms of product launches, 2002-2005, (%)
• Table 4.19: Top categories in 'on-the-go' convenience interns of new product launches, 2002-2005, (%)
• Table 4.20: Top categories in portioned convenience, 2002-2005, (%)
• Table 4.21: Top categories in kids' convenience, 2002-2005,(%)