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SUMMARY
Consumers are increasingly looking to eat healthily, and this is reflected in
growing demand for snack products perceived as nutritious. A new generation of
snack products are emerging that contain new functional ingredients, use fat
and sugar replacers and are developed with new cooking processes to make them
healthier. Recent innovations include drinks to replace snacking occasions,
satiety promoting products and vitality boosting snacks. It is these latest
developments that will lead the way in the future. Innovation in healthy
Snacks is a new management report published by Business Insights that tracks
the development of healthier snacking options within the wider market. It
looks at how different companies are gaining competitive advantage through
healthier snack formulation and positioning. The current status and potential
of key areas such as low no, functional, natural organic and sports fitness
snacks is assessed, together with emergent areas and marketing trends. Develop
more effective strategies for healthy snacks using this report's analysis of
the development of the healthy snacks market by country and product category.
TABLE OF CONTENTS
Innovation in Healthy Snacks
Executive Summary
- Factors shaping the changing snacks market
- The healthy snacking market
- Innovation and NPD in healthy snacks
- Trends in healthy snacks
- Indulgent and convenient snacks
- Conclusions
Chapter 1 Factors shaping the changing market for snacks
- Summary
- Introduction
- The next generation of healthy snacks
- The trend towards healthier snacking
- Public health issues
- Health conditions
- Obesity
- Diabetes
- Cardiovascular disease
- Government policy on health
- Companies and government cooperate on health
- Promoting fitness and individual responsibility
Chapter 2 The healthy snacking market
- Summary
- Introduction
- Demand for traditional snacks stagnates
- Development of healthy traditional snacks
- Healthy snack market development
- Natural and organic snacks
- Functional snacks
- Low/no and other better-for-you snacks
- Healthy snack category growth
- Added value fruit, nut and seed snacks
- Sports bars
- Other healthy snack categories
- Established products
- Emergent products
Chapter 3 Innovation and NPD in healthy snacks
- Summary
- Introduction
- Growth in NPD of healthy snacks
- NPD share of healthy snack categories
- Category analysis
- Traditional snacks
- Snack bars
- Regional analysis
- Innovation analysis
- Innovation in formulation
- Innovative fortified and functional snacks
- Innovative base ingredients
- Innovative positioning
- Innovation by product category
- Product tags on healthy snacks
- Flavor trends
- Health trends within snacks NPD
Chapter 4 Trends in healthy snacks
- Summary
- Introduction
- Low/no and better-for-you snacks
- Reducing fat, salt and sugar - food minus
- Increasing nutritional value - food plus
- Weight management snacks
- Calorie control snacks
- Move to satiety positioning
- Functional snack trends
- Antioxidants
- Cholesterol reduction
- Omega-3 for mental function
- Sports and energy snacks
- Natural and organic snacks
- Supply-side development of organic snacks
- Raw food
Chapter 5 Indulgent and convenient healthy snacks
- Summary
- Introduction
- Development of healthy indulgence
- Low calorie and low fat indulgence
- Indulgent snacks with healthy ingredients
- Functional chocolate snacks
- Out-of-home healthy snacking
- Workplace and on-the-go healthy snacking
- Healthy snack drinks
- Healthy lunchbox snacks for children
Chapter 6 Conclusions
- Summary
- Introduction
- Market development
- Industry development
- Index
List of Figures
- Figure 1.1: Developing next generation healthy snacks
- Figure 1.2: Perceptions regarding the healthiness of key snack food
categories
- Figure 1.3: PepsiCo's Smart Spot, Kraft's Sensible Solution and General
Mills' Goodness Corner
- Figure 2.4: Development of healthier traditional snacks
- Figure 2.5: Key markets for organic snacks, Europe and the US, 2007
- Figure 2.6: Functional snacks share of total savory snack value sales by
country, Europe and the US, 2006
- Figure 2.7: Nuts, seeds and dry fruit snacks SWOT analysis
- Figure 3.8: Percentage share of growth of healthy products in snack
categories, 2004-2007
- Figure 3.9: Percentage share of products launched in each healthy snack
category, 2004-2007
- Figure 3.10: Nature Valley Fruit Crisps and Frito-Lay Flat Earth
- Figure 3.11: Brown rice and soy snack chips
- Figure 3.12: Wholegrain and high fiber snacks
- Figure 3.13: New baked not fried snacks
- Figure 3.14: New organic and functional snack bars
- Figure 3.15: % share of healthy snack products launched, by region,
2004-2007
- Figure 3.16: Tumaro's Soy-full Heart, Attune Probiotic Bars and Kellogg's
Smart Start
- Figure 3.17: High protein snacks with innovative formulation
- Figure 3.18: Hain Celestial Bingooz rice and soy snack
- Figure 3.19: Innovative healthy snacks for children and mothers
- Figure 3.20: Inspirations Pretzel Minis and Deserv Energy Pretzels
- Figure 3.21: Percentage of innovative products launched in each healthy
snack category, 2004-2007
- Figure 3.22: Innovative healthy snacks in the meat products and ready
meals categories
- Figure 3.23: Percentage share of snacks launched in each health trend,
2004 and 2007
- Figure 3.24: Percentage share of healthy snacks launched in each health
trend, 2004-2007
- Figure 4.25: Major low/no brands in traditional snacks
- Figure 4.26: SunChips Multigrain, Chex grain snacks and Nutradia Pretzels
- Figure 4.27: Quaker, Clearspring, Newman's Own Organic and Garden of Eatin
soy snacks
- Figure 4.28: South Beach Diet and Curves 100 calorie snack bars
- Figure 4.29: SunChips, Arnotts and Sensible Portions calorie control packs
- Figure 4.30: Kashi GoLean and Asahi Balance Up bars
- Figure 4.31: New antioxidant-rich snacks
- Figure 4.32: Selected cholesterol-reducing snacks
- Figure 4.33: Selected functional snacks with omega 3
- Figure 4.34: Selected new sports and energy snacks
- Figure 4.35: Lidl Bioness, Marks & Spencer, and Whole Foods Market organic
snacks
- Figure 4.36: Natural and organic snacks with raw formulation
- Figure 5.37: Arnott's Snack Right Cookies and Exquisa Fitline snack
- Figure 5.38: Hershey Snacksters, Tohato All Apple, Landgarten Soy &
Chocolate Snack Mix
- Figure 5.39: CocoaVia Snack Bars and Clif Nectar Cacao
- Figure 5.40: Peterson Farms snacks, Go Natural 100% Fruit Bars, Taillefine
Equilibre Les Matins
- Figure 5.41: Promotion for Knorr Vie shots
- Figure 5.42: Selected healthier children's fruit snacks
- Figure 5.43: Clif Kids Organic Z Bar and Reichel Foods Dippin' Stix
List of Tables
- Table 1.1: Total snacking occasions by country, bn, Europe and the US,
2006-2011
- Table 1.2: Healthy and unhealthy snacking occasions by country, Europe and
the US, bn, 2006-2011
- Table 1.3: Ranking of per capita healthy snacking occasions by country,
2006
- Table 1.4: Reasons for engaging in healthy snacking
- Table 1.5: Prevalence of obesity in the six major markets by age, 000s,
2005
- Table 1.6: Prevalence of Type 1 & 2 diabetes in the 7 major markets, 2004-5
- Table 1.7: Prevalence of cardiovascular disease in the 7 major markets,
000's, 2005
- Table 2.8: Savory snacks market value by country, $m, 2002-2007
- Table 2.9: Market value and growth of the savory snacks market, by
category, $m, Europe and the US, 2002-2007
- Table 2.10: Functional snacks market value by country, $m, 2001-2006
- Table 2.11: Consumer spending on sports bars, Europe & US, $m, by country,
2001-2011
- Table 3.12: Percentage share of innovative healthy snack products, by
innovation type, 2004-2007
- Table 3.13: Top 15 package tags on healthy snacks launched, 2005-2007
- Table 3.14: Top 15 flavors on healthy snacks launched, 2005-2007
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