Next Generation Soft Drinks: Innovation in natural, functional and premium beverages

SUMMARY

There is a shift in the soft drinks market from a focus on functional condition specific products to drinks that have a more general wellness positioning. Driving this movement is consumer demand for natural and exotic ingredients in addition to new health claim regulation in Europe. Next Generation Soft Drinks is a management report published by Business Insights that provides the definitive analysis of the soft drinks market by giving detailed market volume and share of throat data. This report also looks at the key trends that are evolving in the soft drinks market in health, convenience and indulgence and what manufacturers are doing to drive these changes by analysing innovative trend leading brands. Develop more effective NPD strategies for soft drinks using this new report's analysis of the development of the beverage market by country and product category.

TABLE OF CONTENTS

Executive Summary

• Market drivers and issues
• Growth opportunities in soft drinks
• Innovation and NPD in soft drinks
• Key trends in soft drinks
• Conclusions

Chapter 1 Introduction

• What is this report about?
• Methodology
• Report structure

Chapter 2 Market drivers and key issues

• Summary
• Introduction
• Health
• Preventive health
• Health regulations
  • Article 13
  • Effect on soft drink manufacturers
• Private label

Chapter 3 Growth opportunities in soft drinks

• Summary
• Introduction
• Soft drinks market value
• By category
  • Carbonated soft drinks
  • Energy drinks
• Soft drinks market volume
• By category
• Share of throat
• Share of throat by subcategory across regions
  • Europe
  • US
  • Japan
• Company shares

Chapter 4 Innovation and NPD in soft drinks

• Summary
• Introduction
• Category analysis
• Bottled water
• Carbonated soft drinks
• Dairy drinks
• Sports and energy drinks
• Food as soft drinks
• Fruit and vegetable flavor drinks
• Health drinks
• RTD tea and coffee
• Regional analysis
• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa
• North America
• Innovation analysis
• Formulation
• Packaging benefit
• By category
  • RTD tea and coffee
  • Health drinks
  • Fruit and vegetable flavored soft drinks
• Product tag analysis
• Flavor analysis

Chapter 5 Key trends in soft drinks

• Summary
• Introduction
• Health and wellness
• Sustainable energy
• Immunity
• Weight management
• Beauty and anti-ageing
• Indulgence
• Exotic flavors
• Premium packaging
• RTD tea and coffee
• Ethical
• Ethical packaging
• Trust and transparency
• Convenience
• Food as soft drinks

Chapter 6 Conclusions

• Summary
• Introduction
• Market influences
• Health claim regulations
• Environment
• Market opportunities
• Wellness
• Natural ingredients
• Exotic flavors

List of Figures

• Figure 2.1: Minute Maid Enhanced Juices - Active; Heart Wise; Multi-Vitamin
• Figure 2.2: Scientific and natural approach to preventive health
• Figure 2.3: Innocent Superfoods Smoothie and Naked Probiotic 100% Juice Smoothie
• Figure 2.4: Beauty + Power Functional Beauty Drink
• Figure 2.5: Luxlait Wellness 4 range of dairy-based health drinks
• Figure 3.6: Share of throat within soft drinks, Europe, 2006-2010
• Figure 3.7: Share of throat within soft drinks, US, 2006-2010
• Figure 3.8: Share of throat within soft drinks, Japan, 2006-2010
• Figure 3.9: Company shares, 2005
• Figure 4.10: Percentage growth of soft drinks launched, by category, 2004-2007
• Figure 4.11: Percentage share of soft drinks launched, by category, 2004-2007
• Figure 4.12: Wild Waters, Flavored Still Water for Kids and Skinny Water
• Figure 4.13: Evian Palace bottle
• Figure 4.14: Mars Refuel and Danone Essensis Pro-Nutris Yogurt Drink
• Figure 4.15: LightFull Satiety Smoothies
• Figure 4.16: PepsiCo's G2 sports drink
• Figure 4.17: Glaceau's Vitamin Energy and Relentless Inferno
• Figure 4.18: Innocent Breakfast Thickie Smoothie
• Figure 4.19: Wild Bunch Organic Juice - Beet it
• Figure 4.20: Balance Pure Spring Water for children
• Figure 4.21: Lipton Chai Verde
• Figure 4.22: Percentage share of products launched, by region, 2004-2007
• Figure 4.23: Ito En 100% Vegetable Juice
• Figure 4.24: Tropicana Volupte and Innocents Superfood Smoothie
• Figure 4.25: Bionic Water
• Figure 4.26: Unilever's Vitality shots and Naked Probiotic 100% Juice smoothie
• Figure 4.27: Pocari Sweat and Ozarka Natural Spring water
• Figure 4.28: Level of innovation in soft drinks launched, by category, 2004-2007
• Figure 4.29: Firefly Health Kick and Streamline Fruit2Go
• Figure 4.30: 'Sonda Frutti Carotti'
• Figure 5.31: The key trends
• Figure 5.32: New To Go Brands Açaí Natural Energy Boost Drink Powder
• Figure 5.33: Works With Water Delicate Balance Natural Flavor Spring and Tymbark Multiwitamina Immunobalance
• Figure 5.34: Naturally Gorgeous
• Figure 5.35: Kanebo Functional Beverage - Lifting Collagen
• Figure 5.36: Solution E Anti-Aging Drink
• Figure 5.37: Dong Suh Ready-to-Drink Natural Healthy Drink
• Figure 5.38: Good Organic Spring Water
• Figure 5.39: Innocent Breakfast Smoothie and Minute Maid Breakfast On the Go Smoothie
• Figure 6.40: V Carbonated Energy Drink
• Figure 6.41: Purity Organic Functional Drink

List of Tables

• Table 2.1: Population by age group, m, Europe and US, 2001-2011
• Table 2.2: Percentage of private label sales by category, Europe and US, 2000-2010
• Table 3.3: Soft drinks market value, $m, Europe, the US and Japan, 2006-2010
• Table 3.4: Soft drinks market value by category, $m, Europe, the US and Japan, 2006 -2010
• Table 3.5: Soft drinks market volume liters, m, Europe, the US and Japan, 2006-2010
• Table 3.6: Soft drinks market volume by type, liters m, Europe, the US and Japan, 2006 -2010
• Table 3.7: Share of throat - Soft drinks vs. all other drinks (Europe, the US and Japan) 2006-2010
• Table 4.8: Percentage share of innovative products by type, 2004-2007
• Table 4.9: Top 20 product tags on soft drinks launched, 2006-2010
• Table 4.10: Top 20 flavors launched of soft drinks, 2006-2010