| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
IP-based services are a new phenomenon, driven by widespread take-up in
broadband, faster Internet connections and the emergence of new technologies.
The buoyant IT budgets of the broadcast sector represent an attractive target
for technology vendors, with increasing networking and storage demands acting
to boost demand for equipment and related services. The Future of IP-based
Services is a new report published by Business Insights examining the market
opportunities and challenges for services delivered over an Internet Protocol
(IP) network. This report analyzes the market conditions that enabled the
creation of IP-based services and the factors driving demand. It examines the
form new IP-based services have taken, whether consumer-led (video, music,
television and games) or targeted at enterprises (voice, video conferencing
and messaging) and provides insight into the leading vendors of IPTV services,
the technology that underpins it and voice/data convergence solutions.
TABLE OF CONTENTS
Executive summary
- Market context
- Targeting the broadcast sector
- IP-based services for consumers
- IP-based services for the enterprise
- The vendor ecosystem
Chapter 1 Introduction
- What is this report about?
- Who is this report for?
- Definitions
- Fixed Mobile Convergence (FMC)
- IP-PBX
- IP telephone
- Internet Protocol TV (IPTV)
- Long tail
- Massively Multi-player Online game (MMO)
- Mobility
- nVOD
- Push email
- Unified communications
- Video on Demand (VOD)
- Voice/data convergence
- WiFi
Chapter 2 Market context
- Summary
- Introduction
- Market drivers behind IP-based services
- For consumers
- Broadband adoption
- Consumers are increasingly attracted to alternative online
- entertainment channels
- New consumption habits
- Content producers exploit new channels for distribution to expand
audience reach
- Move from analog to digital services
- Platform-agnostic multi-play services on the horizon
- Broadcasters and content producers give strong investment to new channels
- Non-traditional competitors enter into the sector through white label
services
- In the enterprise
- End users and the customer experience are driving investments in
convergence solutions
- Standardizing systems and infrastructure is also a consideration
- The increase in flexible working drives demand for voice/data convergence
- The IP delivery model
- Take-up of IP-based services
- IPTV
- Video on Demand
- US cable operators forge ahead with VOD deployment
- UK: on-demand market becoming increasingly competitive
- Other markets
- Online gaming
- Voice/data convergence
- IP-PBX solutions will grow in popularity
- Implications of the evolving IP-based services market
- For the broadcast market
- Broadband penetration creates opportunities and challenges for
- traditional video aggregators
- New advertising models
- Service bundling is essential for survival in an competitive market
- Consumer intelligence across the entire product portfolio as a key
differentiator
- Broadcasters boost operational efficiencies through infrastructure
rationalization
- Implications of IP-based services for the enterprise
- The cost of implementation is the biggest inhibitor of investment
- Confusion by terminology and vendor messages could prevent growth
- Legacy hardware is both a driver and an inhibitor for growth
Chapter 3 Targeting the broadcast sector
- Summary
- The evolving broadcast landscape
- Vendor opportunities
- IT investment in Europe
- IT drivers
- Gaming providers
- Selecting a vendor
- Telecoms require IT solutions for IPTV
Chapter 4 IP-based services for consumers
- IPTV
- Take-up of IPTV
- Implications of IPTV
- Heightened security concerns
- Growth in digital rights management (DRM)
- Video on demand
- Global take-up of VOD
- Different forms of VOD
- VOD providers
- Cable holds the VOD advantage
- Satellite operators' plans are PVR-centric
- Telcos benefit from technological improvements
- Standalone operators may cater for niche audience
- DTT operators unlikely to challenge in the short term
- IT demands of VOD providers
- 100 per cent availability crucial
- A complete end-to-end solution is needed
- Systems must be scaleable to meet future demand
- Challenges posed by VOD
- Addressing the free VOD gap: making money from free content
- Advertising
- Consumer education needed to boost usage
- More content = more usage
- VOD still faces stiff competition
- P2P threatens content security
- The role of high definition content
- A differentiator in a competitive market
- Take-up in the US and Europe
- MPEG-4 advanced video compression boosts efficiency
- MPEG-4 to reduce barriers to entry into the IPTV and HD markets
- Online gaming
- Drivers behind online gaming
- Defining the video games industry
- Consumers face a growing number of games platforms
- Online gaming strategies
- Nintendo retains a price advantage
- Sony and Microsoft battle for the living room
- Sony and Nintendo look to tackle Microsoft's online dominance
- PlayStation Network offers ‘core' services for free
- Wii Channels and Wii Connect24 create an ‘open' online system
- Nintendo's WiFi Connection offers free roaming gaming
- Xbox Live continues to hold a strong position through its two-tired
system
- Publishers aim to exploit the ‘long tail' through digital
distribution
- Games companies explore alternative revenue generation strategies
Chapter 5 IP-based services for the enterprise
- Summary
- Introduction
- Drivers of convergence solutions
- Adoption of voice/data convergence solutions is steadily increasing
- Adoption by sizeband
- Adoption by geographic location
- Adoption by vertical sector
- IP telephony
- Take-up of IP telephony
- Trends in IP telephony
- Microsoft OCS highlights a new trend for applications in the
communications industry
- IP-PBXs will eventually replace traditional TDM systems
- Price pressure will increase as solutions mature and the market slows
- IP contact centers
- Growing adoption of IP in the enterprise and service provider markets
- Take-up of IP contact centers
- Mobility
- Take-up of enterprise mobility solutions
- Drivers of enterprise mobility
- The uptake of 3G is increasing
- Fixed mobile convergence (FMC) shows clear business benefits
- Dual-mode devices will make the desk phone less significant
- Mobilization of business applications is now taking off
- Enterprise mobility is on the IT department agenda
- Benefits of enterprise mobility
- Business process improvements
- Mobility can help reduce enterprises' carbon footprint
- Barriers to the wider deployment of enterprise mobility
- Security is still perceived to be an issue
- Cost and device lifetime are also inhibiting enterprises
- There is not always a business case for mobility solutions
- Trends in mobility
- As the market matures, enterprise mobility budgets will change
- Improvements in mobility technologies will drive use of mobile
applications
- Cost of mobility will become more competitive
- Unified communications
- Take-up of unified communications
- Trends in unified communications
- Contact centers are using unified communications to integrate with the
enterprise
- Mobility will play a greater role in the unified communications market
- Greater security implications and a higher demand for mobile management
- Environmental concerns are driving investments in UC
- Consumer IT activity will further influence enterprise deployments
- The economic slowdown will lead to increased interest in software as a
service
- Vendors have to prove return on investment
- Enterprise buying strategies
- Enterprises prefer to deploy voice/data convergence solutions on-site
- Smaller enterprises prefer hosting of convergence technologies
- Geographical differences in how enterprises' buy solutions
- Outsourcing of voice/data convergence solutions is low
Chapter 6 IPTV vendors
- Vendor dynamics
- Portfolio scalability
- Industry consolidation
- SeaChange, Motorola and Cisco (Arroyo)
- Microsoft and Tandberg TV
- Vendor summary
- Alcatel-Lucent
- Cisco
- Harmonic
- Microsoft
- Motorola
- SeaChange
- Tandberg TV
Chapter 7 Voice/data convergence technology vendors
- Vendor dynamics
- Strengthening partnerships as unified communications solutions develop
- Cisco has the highest degree of share of mind
- Regional variations
- Vendor summary
- Alcatel-Lucent
- Avaya
- Cisco
- BT Launches Communications Complete with Cisco
- Nortel
- Siemens Enterprise Communications
- Teleware
- NEC
- Interactive Intelligence
- Ericsson
- ShoreTel
- Microsoft and IBM burst into the unified communications market
- Index
List of Figures
- Figure 2.1: Delivering IP-based services to consumers
- Figure 2.2: Each of the leading console manufacturers will see growth in
their online user base
- Figure 2.3: Optimistic future for the voice/data convergence market
- Figure 2.4: 59% of organizations have already deployed voice/data
convergence solutions
- Figure 3.5: Broadcaster plans to digitize back catalogue video assets in
2007
- Figure 4.6: Europe sees a higher take-up of IPTV than the US
- Figure 4.7: Digital TV market comparison. 2005-2010
- Figure 4.8: The US leads Europe in producing content in HD in 2007
- Figure 4.9: Comparison of online services for next-generation consoles
- Figure 4.10: Exploiting the long tail
- Figure 5.11: Revenues will increase rapidly in the unified communications
market
- Figure 5.12: TDM vs IP shipments for IVR, 2006-2012
- Figure 5.13: The enterprise mobility market is set for significant growth
- Figure 5.14: Convergence of voice and data systems provides the
opportunity for unified communications
List of Tables
- Table 2.1: Which of the following do you currently have or use, and which
would you prioritize for investment in the next six months or two years?
- Table 5.2: What are the key benefits you expect from mobility?
- Table 5.3: Reasons for deploying unified communications
|
