EUROPEAN TELEMATICS & ITS: Opening Up the Telematics and Navigation Markets for Success in China

SUMMARY

In this exciting new report, SBD brings its trusted experience and insight to present a fact-based approach to understanding end user needs, analysing China's technical infrastructure and forecasting the market potential.

It provides answers to key questions including:

• How fast will the navigation and telematics markets grow?
• Who are the major players in the emerging telematics industry?
• Which services and products are most likely to be successful?
• What strategies are non-Chinese companies developing for this booming new car market?

TABLE OF CONTENTS

1. Executive summary

• 1.1 Introduction
• 1.2 Conclusions
• 1.3 Summary of key points
  • 1.3.1. Introduction and current status
  • 1.3.2. Key products and services for the future
  • 1.3.3. Key stakeholders
  • 1.3.4. Main obstacles to overcome
  • 1.3.5. Future outlook

2. Introduction to this report

3. Introduction to China

• 3.1 Socio-economic background
  • 3.1.1. Economic development
  • 3.1.2. Population centres
• 3.2 Road infrastructure
  • 3.2.1. Highways network
  • 3.2.2. Cities
  • 3.2.3. Electronic toll collection
• 3.3 Vehicle market
  • 3.3.1. Vehicle manufacturers
  • 3.3.2. Market segments
• 3.4 Mobile phone market
  • 3.4.1. Mobile phones
  • 3.4.2. Internet usage
• 3.5 Key points

4. Market drivers for telematics and navigation

• 4.1 Vehicle crime
• 4.2 Traffic congestion
  • 4.2.1. Beijing
  • 4.2.2. Shanghai
  • 4.2.3. Guangzhou
• 4.3 Changing road network
• 4.4 Road safety
• 4.5 New drivers
• 4.6 Major events
  • 4.6.1. Olympics
  • 4.6.2. World Expo
  • 4.6.3. Asian Games
• 4.7 Government policy
  • 4.7.1. 863 Programme
  • 4.7.2. ITS Support Programme
• 4.8 Emergency services
• 4.9 Environment
• 4.10 Key points

5. Understanding the end user

• 5.1 Navigation survey
  • 5.1.1. Demand
  • 5.1.2. Embedded navigation vs PNDs
  • 5.1.3. Satisfaction
  • 5.1.4. Usage
  • 5.1.5. Dealer comments
• 5.2 Telematics services
  • 5.2.1. Preferences
  • 5.2.2. Concerns over quality of local systems
• 5.3 Key points

6. Industry stakeholders

• 6.1 Local telematics service providers
  • 6.1.1. Shenzhen SEG GPS Scientific Navigations
  • 6.1.2. Shenzhen E-eye Che'an Satellite Watch
  • 6.1.3. Shenzhen Huaqiang Information Industry
  • 6.1.4. Shenzhen Hangsheng Ling Hang Tong
  • 6.1.5. Direct Links Group
  • 6.1.6. Beijing Carbase Technology
  • 6.1.7. Beijing MeToYou
• 6.2 Foreign telematics service providers
  • 6.2.1. ATX/SK Telecom
  • 6.2.2. WirelessCar
• 6.3 Vehicle manufacturers
  • 6.3.1. Toyota
  • 6.3.2. Honda
  • 6.3.3. Shanghai GM
  • 6.3.4. Nissan
• 6.4 Digital map suppliers
  • 6.4.1. AutoNavi
  • 6.4.2. NavInfo
  • 6.4.3. Ritu Changdi
  • 6.4.4. Mapping contracts
• 6.5 Mobile network operators
  • 6.5.1. China Mobile
  • 6.5.2. China Unicom
  • 6.5.3. China Netcom
• 6.6 Roadside assistance providers (motoring clubs)
  • 6.6.1. Continental Automobile Association
  • 6.6.2. Auto Association of China
  • 6.6.3. Shanghai Yongda Auto Club
  • 6.6.4. United Automobile Association
• 6.7 Insurance companies
• 6.8 Electronics manufacturers
  • 6.8.1. Navigation systems
  • 6.8.2. PNDs
• 6.9 Government research projects
• 6.10 Key points

7. Telematics infrastructure

• 7.1 Data communications
  • 7.1.1. Cellular networks
  • 7.1.2. Broadcast channels
• 7.2 Traffic information
  • 7.2.1. Traffic collection
  • 7.2.2. Distribution of traffic information
• 7.3 Positioning
  • 7.3.1. Bei-Dou
  • 7.3.2. Galileo
• 7.4 Regulations and standards
  • 7.4.1. Licensing
  • 7.4.2. Licensing of traffic services
  • 7.4.3. Standards
• 7.5 Key points

8. Navigation market trends

• 8.1 Overall market analysis
• 8.2 Embedded OE systems
• 8.3 Portable navigation devices
• 8.4 Mobile phone navigation
• 8.5 Digital map updates
• 8.6 Key points

9. Telematics market trends

• 9.1 Market analysis
• 9.2 Shift to OE telematics
• 9.3 Key points

List of figures

• Figure 1. Key players for traffic and safety & security in China
• Figure 2. Forecast navigation systems sales (2010)
• Figure 3. The structure of this report
• Figure 4. Map of Chinese provinces
• Figure 5. Top five exporting Chinese regions
• Figure 6. Map of Guangdong region
• Figure 7. Planned national highway network
• Figure 8. National car ownership levels
• Figure 9. Growth in vehicle ownership
• Figure 10. Car ownership level by regions
• Figure 11. Top 10 vehicle brands in China
• Figure 12. Car market share by segment (Jan. 2007)
• Figure 13. Mobile phone ownership
• Figure 14. Broadband Internet subscribers
• Figure 15. Global car theft rates
• Figure 16. Car theft in major cities (2006)
• Figure 17. Road deaths in China
• Figure 18. Road fatalities against population
• Figure 19. Navigation ownership by respondents
• Figure 20. Interest in navigation for next new car
• Figure 21. Reasons for not buying navigation for current car
• Figure 22. Navigation purchase timescale for non-owners that now want a navigation system
• Figure 23. Preference for navigation system type
• Figure 24. Navigation system type preferences by city
• Figure 25. Navigation user satisfaction rates
• Figure 26. Navigation user satisfaction and dissatisfaction factors
• Figure 27. Consumer use of navigation systems
• Figure 28. Reasons for using navigation system
• Figure 29. Verbatim navigation HMI comments by brand
• Figure 30. Consumer awareness of telematics services
• Figure 31. Consumer telematics service preferences
• Figure 32. Customer needs for telematics services in China, Europe and U.S
• Figure 33. Telematics service provider market share
• Figure 34. Overview of leading local telematics service providers (2006)
• Figure 35. Embedded navigation map suppliers
• Figure 36. PND map suppliers
• Figure 37. Internet map suppliers
• Figure 38. Links between insurance companies and telematics partners
• Figure 39. China Mobile GSM network coverage
• Figure 40. Consumer attitudes to mobile TV
• Figure 41. Sootu.com map of traffic information for Beijing
• Figure 42. Comparison of satellite-based positioning systems
• Figure 43. Chinese navigation market
• Figure 44. Navigation device market share (2010)
• Figure 45. Embedded navigation system sales growth
• Figure 46. Forecast sales and usage of GPS-enabled mobile phones
• Figure 47. Source of updated digital map
• Figure 48. Telematics unit sales
• Figure 49. Telematics devices and services sales