EUROPEAN TELEMATICS & ITS: Navigating the route to success

SUMMARY

This report provides a timely assessment of recent changes in the European navigation industry and looks at how vehicle manufacturers are developing embedded systems to rival PNDs. Consisting of two clearly defined sections, it analyses the market trends of navigation in Europe and provides design solutions for low-cost embedded systems, which will help reduce costs to the end user thus stimulating an increase in customer take up.

TABLE OF CONTENTS

Navigating the route to success

Part 1 ∼ Market trends for navigation in Europe

1. Executive summary

• 1.1 Introduction to this report
• 1.2 Summary of conclusions
• 1.3 Summary of key points

2. The growing market for navigation

• 2.1 Introduction
• 2.2 Market overview
• 2.3 The steady growth of embedded navigation
• 2.4 Intensifying competition within PND navigation
• 2.5 The beginning of the growth within smartphone navigation
• 2.6 Moving beyond forecasting

3. The evolving navigation landscape

• 3.1 Introduction
• 3.2 The implications of the TeleAtlas & Navteq acquisitions
  • 3.2.1. Short-term impact (next 12 months)
  • 3.2.2. Medium-term impact (12 to 36 months)
  • 3.2.3. Long-term impact (36+ months)
• 3.3 Creating new strategic partnerships
  • 3.3.1. Partnerships between vehicle manufacturers and PND suppliers
  • 3.3.2. Partnerships between PND suppliers and handset suppliers
  • 3.3.3. Partnerships between handset suppliers and vehicle manufacturers
• 3.4 Future outlook

List of figures

• Figure 1. Summary of challenges and opportunities in the navigation market
• Figure 2. Overall market for navigation in Europe
• Figure 3. Market growth for OE navigation systems in Europe
• Figure 4. Cost trends within the embedded navigation market
• Figure 5. Market share within the PND industry
• Figure 6. Proportion of PND suppliers that offer software and hardware features
• Figure 7. Variations in GPS-enabled handsets
• Figure 8. Market forecast for GPS-enabled handsets
• Figure 9. Implications of TeleAtlas and Navteq acquisitions
• Figure 10. Partnerships within the navigation market

Part 2 ∼ Design solutions for low-cost embedded navigation

1. Executive summary

• 1.1 Introduction to this report
• 1.2 Conclusions

2. Reducing the cost of embedded navigation

• 2.1 Introduction
• 2.2 Strategies to reduce the cost

3. Lower cost software solutions

• 3.1 Separation of hardware and software
  • 3.1.1. BMW
  • 3.1.2. Mercedes-Benz
  • 3.1.3. Ferrari
• 3.2 Updateable software
  • 3.2.1. Fiat USB
• 3.3 Standardised map format

4. Reductions in map storage costs

• 4.1 SD and Flash memory
  • 4.1.1. Ford
  • 4.1.2. Mercedes-Benz
  • 4.1.3. Renault
  • 4.1.4. Delphi
• 4.2 USB
• 4.3 Digital Rights Management (DRM)

5. Lower cost HMI solutions

• 5.1 Display
  • 5.1.1. Size
  • 5.1.2. Monochrome versus colour
  • 5.1.3. Touchscreen
• 5.2 Control systems
  • 5.2.1. Mercedes-Benz
  • 5.2.2. Fiat Blue&Me Nav

6. More radical approaches

• 6.1 Embedded off-board navigation
  • 6.1.1. Trafficmaster Smartnav (UK)
  • 6.1.2. OnStar (US)
• 6.2 Semi-embedded solutions
  • 6.2.1. Fiat/Magneti Marelli
  • 6.2.2. Toyota/TomTom

List of figures

• Figure 1. Cost reduction strategies
• Figure 2. Projected headline price of entry-level embedded map navigation systems
• Figure 3. Vehicle market segments with most potential for embedded OE navigation sales
• Figure 4. BMW navigation system suppliers
• Figure 5. BMW interface-based software architecture
• Figure 6. Fiat Blue&Me USB software update