HVAC Equipment in the U.S.

SUMMARY

HVAC Equipment in the U.S., new from SBI, contains comprehensive data on the U.S. market supply report contains comprehensive data on the U.S. market for heating, ventilation and air conditioning (HVAC), including shipments, imports and exports, end-use markets, and industry statistics. It also identifies key trends affecting the marketplace and profiles major marketers, along with their strategies used to maximize growth and profitability. The market does not include: air conditioning condensing units, refrigerants, and refrigeration equipment.

The market is classified into the following five categories:

• 1. Heat transfer equipment
  • Packaged Terminal Air Conditioners
  • Packaged Terminal Heat Pumps
  • Evaporative Condensers
  • Room Fan Coil Air conditioners units
  • Motor-driven Station Air Handler
• 2. Room air conditioners and dehumidifiers
  • Room air conditioners
  • Electrically Operated Dehumidifiers, Mechanically Refrigerated, Self-Contained
• 3. Unitary Air conditioners
  • Single Package Air Conditioners, with or without Evaporator Fans, including
  • Refrigeration Chassis and Remote-Condenser type
  • Year-round Air Conditioners, Single Package, and Remote-Condenser Type (except Heat Pumps)
  • Water source Heat Pumps (except Room Air Conditioners)
  • Split System Air-Conditioning Condensing Units
  • Split System Air-Conditioning Coils
  • Air Source Heat Pumps (except Room Air Conditioners)
• 4. Non-Electric Warm Air Furnaces and Humidifiers
  • Oil, Forced Air Furnaces
  • Gas, Forced Air Furnaces
  • All Other Non-Electric Warm Air Furnaces.
  • Humidifiers (attachments to warm air furnaces) (all types), including Central Systems and Self-Contained (except Portable Humidifiers)
• 5. Ground and Ground Water Source Heat Pumps

Scope and Methodology

This report data was obtained from government sources, trade associations, publications, business journals, company literature, and investment reports.

Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005, with forecast data from 2006 to 2010.

The market size of HVAC equipment is defined as the amount of HVAC equipment supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. HVAC market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Also, note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

TABLE OF CONTENTS

Chapter 1 Executive Summary

• Scope of the Report
• Methodology
• Market for HVAC Equipment
  • Figure 1-1 U.S. Market Supply of HVAC Equipment, by Shipment and Import-Export Values, 2001-2005 (in million $)
• Category Growth
  • Unitary Air Conditioners and Ground Source Heat Pumps Lead Growth in Value
  • Heat Transfer Equipment Posted Big Gains in Volume but Not in Value
  • Room Air Conditioners and Dehumidifiers Declining in Value and Volume
  • Non-Electric Furnace Shipments Pick Up, While Room A/Cs Decline
• Competitive Profiles

Industry Trends

• A New Energy for the HVAC Industry
  • Impact of the 13 SEER on the HVAC Market
  • Heating Equipment Requirements
  • Other HVAC Requirements and Specifications
  • The Efficiency Paradox - What Drives Standard Changes?
• Product Trends
  • Use of TXVs
  • Whole House Ventilation Systems
  • Outdoor Systems
  • Portable Air Conditioners
• Future Trends
  • Geothermal HVAC Systems
  • Underfloor Air Distribution Systems
  • Ductless Air Conditioners
  • Solar Energy Systems
  • Sensor and Control Systems Improve HVAC Operations
• Marketing Dynamics
  • New Product Introductions
• Promotions and Trade Shows
  • AHR Expo
  • Comfortech
  • ISH North America
  • Power-Gen International
  • IAQA Annual Meeting & Exposition
  • Marketing 13 SEER
  • The Contractor - An Important Marketing Tool
  • Advertising HVAC
• Associations and Organizations
  • American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE)
  • Air-Conditioning and Refrigeration Institute (ARI)
  • Air Conditioning Contractors of America (ACCA)
  • Indoor Air Quality Association (IAQA)
  • End Users
  • 85% of American Households Use Air Conditioners
  • Increased Construction Leads to More HVAC Installations
  • Strong Economy Boosts HVAC Installation
  • Remodeling Boosts HVAC Retrofit Installations
  • 6% of Households Purchase HVAC Products
  • Usage Rate for Commercial Equals that for Residential
  • U.S. Non-Residential Construction Experiences All-Time High
  • Consumption Characteristics of Commercial Buildings

Market Size Projection and Outlook

• Table 1-1 Projected U.S. Market Supply of HVAC Equipment, 2006-2010 (in billion $)

Chapter 2 The Market

• Scope of the Report
• Methodology
• Product Definition and Classification
• Market for HVAC Equipment Continues to Grow
  • Figure 2-1 Number of Air Conditioners and Heating Systems in Households, 1995-2005 (in millions)
  • Figure 2-1 U.S. Market Supply of HVAC Equipment, 2001-2005 (in billion $)
  • Figure 2-2 U.S. Market Supply of HVAC Equipment, by Shipment and Import-Export Values, 2001-2005 (in million $)
• Category Growth
  • Unitary Air Conditioners and Ground Source Heat Pumps Lead Growth in Value
  • Heat Transfer Equipment Posted Big Gains in Volume but Not in Value
  • Room Air Conditioners and Dehumidifiers Declining in Value and Volume
  • Non-Electric Furnace Shipments Pick Up, While Room A/Cs Decline
    • Table 2-1 U.S. Shipment Values of HVAC Equipment by Category and Segment, 2001-2005, (in million $)
    • Table 2-2 U.S. Shipments of HVAC Equipment by Category and Segment, 2001-2005, (in number of units)

Imports

• Major Sources of Imports
• Figure 2-3 U.S. Imports of HVAC Equipment by Country, 2005
• HVAC Equipment Imports in Value
  • Table 2-3 U.S. Imports of Air Conditioners, Window or Wall Type, Self-Contained, Less than 2.93 KW per Hour, 2002-2005 (in Thousand $)
  • Table 2-4 U.S. Imports of Air Conditioners, Window or Wall Type, Self-Contained, 2.93 KW/HR or Greater But Less than 4.98KW/HR, 2002-2005 (in thousand $)
  • Table 2-5 U.S. Imports of Air Conditioners, Window or Wall Type, Self-Contained, 2.98 KW/HR or Greater, 2002-2005 (in thousand $)
  • Table 2-6 U.S. Imports of Air Conditioning Machines, Window or Wall Type, Not Self-Contained, NESOI, 2002-2005 (in thousand $)
  • Table 2-7 U.S. Imports of Air Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling Cycle, Self Contained, Not Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-8 U.S. Imports of Air Conditioning Machines Incorporating a Refrigerating Unit, and a Valve for Reversal of the Cooling/Heating Cycle, Window or Wall Types, 2002-2005 (in thousand $)
  • Table 2-9 U.S. Imports of Air Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling/Heat Cycle, Self-Contained, Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-10 U.S. Imports of Air Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling/Heat Cycle, except Self-Contained, NESOI, 2002-2005 (in thousand $)
  • Table 2-11 U.S. Imports of Air Conditioners, Self-Contained Machines, and Remote Condenser Type, Other than Year-Round Units, Not Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-12 U.S. Imports of Air Conditioners, Self-Contained Machines, and Remote Condenser Type, Other than Year-Round Units, Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-13 U.S. Imports of Air Conditioners, Year-Round Units (Heating and Cooling) not Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-14 U.S. Imports of Air Conditioners, Year-Round Units (Heating and Cooling) Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-15 U.S. Imports of Room or Central Station Air Conditioning Units for Use with Water Chillers, NESOI, 2002-2005 (in Thousand $)
  • Table 2-16 U.S. Imports of Dehumidifiers Incorporating a Refrigerating Unit, Water Removal Capacity Less than 35 Liters over a 24 Hour Period, 2002-2005 (in Thousand $)
  • Table 2-17 U.S. Imports of Dehumidifiers Incorporating a Refrigerating Unit Water Removal Capacity of 35 Liters and More over a 24 Hour Period, 2002-2005 (in Thousand $)
  • Table 2-18 U.S. Imports of Air Conditioning Machines Not Incorporating a Refrigerating Unit, NESOI, 2002-2005 (in Thousand $)
  • Table 2-19 U.S. Imports of Air Humidifiers or Dehumidifiers, Not Incorporating a Refrigerating Unit, 2002-2005 (in Thousand $)
• HVAC Equipment Imports in Units
  • Table 2-20 U.S. Imports of Air-Conditioners, Window or Wall Type, Self-Contained, Less Than 2.93 Kw per Hour (10000 Btu/Hr), 2002-2005 (In Thousands)
  • Table 2-21 U.S. Imports of Air-Conditioners, Window or Wall Type, Self-Contained, 2.93 Kw/Hr or Greater But Less Than 4.98kw/Hr (10000-16999 Btu/Hr), 2002-2005 (In Thousands)
  • Table 2-22 U.S. Imports of Dehumidifiers Incorporating a Refrigerating Unit, Water Removal Capacity Less Than 35 Liters over a 24 Hour Period, 2002-2005 (In Thousands)
  • Table 2-23 U.S. Imports of Dehumidifiers Incorporating A Refrigerating Unit, Water Removal Capacity of 35 Liters and More Over a 24 Hour Period, 2002-2005 (In Thousands)
  • Table 2-24 U.S. Imports of Air-Conditioners, Incorporating A Refrigerating Unit and a Valve For Reversal of The Cooling/Heat Cycle, Self-Contain, Not Exceeding 17.58 Kw/Hr, NESOI, 2002-2005 (In Thousands)
  • Table 2-25 U.S. Imports of Air-Conditioners, Incorporating A Refrigerating Unit and a Valve For Reversal of the Cooling/Heat Cycle, Self-Contained, Exceeding 17.58kw/Hr, NESOI, 2002-2005 (In Thousands)
  • Table 2-26 U.S. Imports of Air-Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of The Cooling/Heat Cycle, Except Self-Contained, NESOI, 2002-2005 (In Thousands)
  • Table 2-27 U.S. Imports of Air-Conditioners, Window or Wall Type, Self-Contained, Less Than 2.93 Kw per Hour (10000 Btu/Hr), 2002-2005 (In Thousands)
  • Table 2-28 U.S. Imports of Air-Conditioners, Window or Wall Type, Self-Contained, 2.93 Kw/Hr or Greater But Less Than 4.98kw/Hr (10000-16999btu/Hr), 2002-2005 (In Thousands)
  • Table 2-29 U.S. Imports of Air-Conditioners, Window Or Wall Type, Self-Contained, 4.98 Kw/Hr or Greater (17000 Btu/Hr), 2002-2005 (In Thousands)
  • Table 2-30 U.S. Imports of Air Conditioning Machines Incorporating a Refrigerating Unit, and a Valve for Reversal of The Cooling/Heat Cycle, Window Or Wall Types, 2002-2005 (In Thousands)
  • Table 2-31 U.S. Imports of Air Conditioning Machines, Window or Wall Type, Not Self-contained, NESOI, 2002-2005 (In Thousands)
  • Table 2-32 U.S. Imports of Air-Conditioners, Self-Contained Machines and Remote Condenser Type, Other Than Year-Round Units, Not Exceeding 17.58 Kw/Hr (60000 Btu/Hr), NESOI, 2002-2005 (In Thousands)
  • Table 2-33 U.S. Imports of Air-Conditioners, Self-Contained Machines and Remote Condenser Type, Other Than Year-Round Units, Exceeding 17.58 Kw/Hr (60000 Btu/Hr), NESOI, 2002-2005 (In Thousands)
  • Table 2-34 U.S. Imports of Air-Conditioners, Year-Round Units (Heating and Cooling) Not Exceeding 17.58 Kw/Hr (60000 Btu/Hr), NESOI, 2002-2005 (In Thousands)
  • Table 2-35 U.S. Imports of Air-Conditioners, Year-Round Units (Heating and Cooling) Exceeding 17.58 Kw/Hr (60000 Btu/Hr), NESOI, 2002-2005 (In Thousands)
  • Table 2-36 U.S. Imports of Room or Central Station Air Conditioning Units for Use with Water Chillers, NESOI, 2002-2005 (In Thousands)
  • Table 2-37 U.S. Imports of Air Conditioning Machines Not Incorporating a Refrigerating Unit, NESOI, 2002-2005 (In Thousands)
  • Table 2-38 U.S. Imports of Air Humidifiers or Dehumidifiers, Not Incorporating a Refrigerating Unit, 2002-2005 (In Thousands)

Exports

• Major Export Markets
  • Figure 2-4 U.S. Exports of HVAC Equipment, by Country, 2005
• HVAC Equipment Exports in Value
  • Table 2-39 U.S. Exports of Air Conditioners, Window or Wall Type, Self-Contained, Less than 2.93 KW per Hour, 2002-2005 (in thousand $)
  • Table 2-40 U.S. Exports of Air Conditioners, Window or Wall Type, Self-Contained, 2.93 KW/HR or Greater but less than 4.98 KW/HR, 2002-2005 (in thousand $)
  • Table 2-41 U.S. Exports of Air Conditioners, Window or Wall Type, Self Contained, 4.98 KW/HR or Greater, 2002-2005 (in thousand $)
  • Table 2-42 U.S. Exports of Air Conditioning Machines Incorporating a Refrigerating Unit, and a Valve for Reversal of the Cooling/Heating Cycle, Window or Wall Types, 2002-2005 (in thousand $)
  • Table 2-43 U.S. Exports of Air Conditioning Machines, Window or Wall Type, Not Self Contained, NESOI, 2002-2005 (in thousand $)
  • Table 2-44 U.S. Exports of Air Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling/Heat Cycle, Self Contained, not exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-45 U.S. Exports of Air Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling/Heat Cycle, Self Contained, exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-46 U.S. Exports of Air Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling/Heat Cycle, except Self-Contained, NESOI, 2002-2005 (in thousand $)
  • Table 2-47 U.S. Exports of Air Conditioners, Self Contained Machines and Remote Condenser Type, Other than Year Round Units, Not Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-48 U.S. Exports of Air Conditioners, Self Contained Machines and Remote Condensers, Other than Year Round Units, Exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-49 U.S. Exports of Air Conditioners, Year-Round Units (Heating and Cooling) not exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-50 U.S. Exports of Air Conditioners, Year-Round Units (Heating and Cooling) exceeding 17.58 KW/HR, 2002-2005 (in thousand $)
  • Table 2-51 U.S. Exports of Room or Central Station Air Conditioning Units for Use with Water Chillers, NESOI, 2002-2005 (in thousand $)
  • Table 2-52 U.S. Exports of Dehumidifiers Incorporating a Refrigerating Unit, 2002-2005 (in thousand $)
  • Table 2-53 U.S. Exports of Air Conditioning Machines Incorporating a Refrigerating Unit, NESOI, 2002-2005 (in thousand $)
  • Table 2-54 U.S. Exports of Air Conditioning Machines not Incorporating a Refrigerating Unit, NESOI, 2002-2005 (in thousand $)
  • Table 2-55 U.S. Exports of Air Humidifiers or Dehumidifiers, 2002-2005 (in thousand $)
• HVAC Equipment Exports in Units
  • Table 2-56 U.S. Exports of Air-Conditioners, Window or Wall Type, Self-Contained, Less Than 2.93 Kw Per Hour (10000 Btu/Hr) (In Thousands)
  • Table 2-57 U.S. Exports of Air-Conditioners, Window or Wall Type, Self-Contained, 2.93 Kw/Hr or Greater But Less Than 4.98kw/Hr (10000-16999btu/Hr) (In Thousands)
  • Table 2-58 U.S. Exports of Air-Conditioners, Window or Wall Type, Self-Contained, 4.98 Kw/Hr or Greater (17000 Btu/Hr) (In Thousands)
  • Table 2-59 U.S. Exports of Air Conditioning Machines Incorporating a Refrigerating Unit, And a Valve for Reversal Of The Cooling/Heat Cycle, Window Or Wall Types (In Thousands)
  • Table 2-60 U.S. Exports of Air Conditioning Machines, Window or Wall Type, Not Self Contained, Nesoi (In Thousands)
  • Table 2-61 U.S. Exports of Air-Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of The Cooling/Heat Cycle, Self-Contain, Not Excding 17.58 Kw/Hr, Nesoi (In Thousands)
  • Table 2-62 U.S. Exports of Air-Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of the Cooling/Heat Cycle, Self-Contained, Exceeding 17.58 Kw/Hr, Nesoi (In Thousands)
  • Table 2-63 U.S. Exports of Air-Conditioners, Incorporating a Refrigerating Unit and a Valve for Reversal of The Cooling/Heat Cycle, Except Self-Contained, Nesoi (In Thousands)
  • Table 2-64 U.S. Exports of Air-Conditioners, Self-Contained Machines and Remote Condenser Type, Other Than Year-Round Units, Not Exceeding 17.58 Kw/Hr (60000 Btu/Hr), Nesoi (In Thousands)
  • Table 2-65 U.S. Exports of Air-Conditioners, Self-Contained Machines and Remote Condenser Type, Other Than Year-Round Units, Exceeding 17.58 Kw/Hr (60000 Btu/Hr), Nesoi (In Thousands)
  • Table 2-66 U.S. Exports of Air-Conditioners, Year-Round Units (Heating and Cooling) Not Exceeding 17.58 Kw/Hr (60000 Btu/Hr), Nesoi (In Thousands)
  • Table 2-67 U.S. Exports of Air-Conditioners, Year-Round Units (Heating and Cooling) Exceeding 17.58 Kw/Hr (60000 Btu/Hr), Nesoi (In Thousands)
  • Table 2-68 U.S. Exports of Room or Central Station Air Conditioning Units for Use with Water Chillers, Nesoi (In Thousands)
  • Table 2-69 U.S. Exports of Dehumidifiers Incorporating a Refrigerating Unit (In Thousands)
  • Table 2-70 U.S. Exports of Air Conditioning Machines Incorporating a Refrigerating Unit, Nesoi (In Thousands)
  • Table 2-71 U.S. Exports of Air Conditioning Machines Not Incorporating a Refrigerating Unit, Nesoi (In Thousands)
  • Table 2-72 U.S. Exports of Air Humidifiers or Dehumidifiers (In Thousands)

Factors Influencing the Market

• 13 SEER Drives Market Growth
• Construction Market Lends its Growth to HVAC
  • Figure 2-5 U.S. Total Monthly Value of Construction, 2005 (in billion $)
• Home Remodeling Will Add to Growth Contributed by Construction
  • Figure 2-6 Energy-Saving Remodeling Products & Fixtures Installed in 2005 (%)
• Technology Driving the HVAC Market
• HVAC Market Under the Weather

Market Supply Projection and Outlook

• Figure 2-5 U.S. Projected Market for HVAC Equipment, 2006-2010 (in billion $)
• Table 2-37 Projected U.S. Market Supply of HVAC Equipment, 2006-2010 (in billion $)
• Table 2-38 Projected U.S. Shipments for HVAC Equipment, by category, 2006-2010 (in billion $)

Chapter 3 Competitive Profiles

• Overview
• American Standard Companies Inc.
• Overview
• Performance
  • Figure 3-1 Annual U.S. Revenues of American Standard Companies, 2001-2005 (in billion $)
  • Table 3-1 American Standard's Commercial HVAC Product Portfolio
  • Table 3-2 American Standard's Residential HVAC Product Portfolio
  • Table 3-3 Trane's Commercial HVAC Product Portfolio
  • Table 3-4 Trane's Residential HVAC Product Portfolio
• New Products & Services
  • Trane Launches Air Purifiers
  • Temporary Cooling is in
  • Serving the Commercial Sector
  • Trane Good for Health
  • Updating Trane
• Company Snapshot
  • The Goodwill Factor
  • Trane Woos the Restaurant Industry
  • Environmental Initiatives

United Technologies Corporation

• Overview
• Performance
  • Figure 3-2 Annual U.S. Revenues of United Technologies Corporation, 2001-2005 (in billion $)
  • Table 3-5 Carrier's HVAC Product Portfolio
• Carrier's New Products
• Toshiba & Carrier Collectively Launch SMMS
• The Turnkey Optimization Program
• Carrier Unveils its 13-SEER Products at "Power 2006" Convention
• Environmental Initiatives
• Carrier Announces Decision to Acquire CommAir

Johnson Controls

• Overview
• Performance
  • Figure 3-3 Annual Revenues of Johnson Controls HVAC Division, 2001-2005 (in billion $)
  • Table 3-6 York's Commercial HVAC Product Portfolio
  • Table 3-7 York's Residential HVAC Product Portfolio
• Snapshot
  • New Product & Service Introductions
  • Unitary Product Group
  • The DiagnosTech Platform
  • Replacing the HCFC-123 refrigerant
  • Johnson Controls to Deliver Heat Recovery System for Nova Scotia Pulp Mill
  • Major Acquisitions

Lennox International, Inc.

• Overview
• Performance
  • Figure 3-4 Annual Revenues of Lennox International, Inc. HVAC equipment, 2001-2005 (in billion $)
  • Table 3-8 Lennox's Commercial HVAC Product Portfolio
  • Table 3-9 Lennox's Residential HVAC Product Portfolio
• Company Snapshot
  • New Product Introductions
  • Lennox Achieves Highest Efficiency
  • Lennox Introduces IAQ Systems
  • Lennox Launches Commercial Products at the AHR Expo 2006
  • Environmental & Energy-Saving Initiatives
  • How Clean is the Air in Your Home

Goodman Global, Inc.

• Overview
• Performance
  • Figure 3-5 Annual Revenues of Goodman Global, Inc., 2001-2005 (in billion $)
  • Table 3-10 Goodman Global's HVAC Product Portfolio
• Company Snapshot
  • Goodman Cuts Costs to Keep Prices Low
  • Goodman Introduces the First Wireless PTAC Management Product
  • Servicing Distributors and Contractors
  • Advocating the 13 SEER Protocol

Paloma Industries

• Overview
• Performance
  • Figure 3-6 Annual Revenues of Paloma Industries, Inc., 2001-2005 (in billion $)
  • Table 3-11 Rheem's Commercial HVAC Product Portfolio
  • Table 3-12 Rheem's Residential HVAC Product Portfolio
  • Table 3-13 Ruud's Commercial HVAC Product Portfolio
  • Table 3-14 Ruud's Residential HVAC Product Portfolio
• Company Snapshot
  • New Product Introductions
  • Consumer Programs
  • Mass Customization Strategy Increases Rheem's Market Share

LG Electronics, Inc.

• Overview
• Performance
  • Figure 3-7 Annual U.S. Revenues of LG Electronics, 2001-2005 (in billion $)
  • Table 3-15 LG's HVAC Product Portfolio
• Company Snapshot
  • LG at Madame Tussauds
  • Life Indeed is Good
  • Strategic Alliances
  • Advertising Campaigns
  • Imitating Art
  • Environmental Initiatives

Whirlpool Corporation

• Overview
• Performance
  • Figure 3-8 Annual Revenue of Whirlpool Corp.'s HVAC Division, 2001-2005 (in billion $)
  • Table 3-16 Whirlpool's HVAC Product Portfolio
  • Table 3-17 Maytag's HVAC Product Portfolio
• Company Snapshot
  • Whirlpool Re-launches Insideavantage.com
  • Whirlpool Joins Hands with Environmental Pioneers
  • Whirlpool Acquires Maytag, Asserts Position in HVAC Market

Nortek Holdings, Inc.

• Overview
• Performance
  • Figure 3-9 Annual Revenues of Nortek Holdings, Inc., 2001-2005 (in billion $)
  • Table 3-18 Nordyne's HVAC Brand/Product Portfolio
• Company Snapshot
  • Nordyne Launches Products at the "Feel the Power" Meet in San Francisco
  • Creating Brand Awareness
  • Major Acquisitions

Daikin Industries

• Overview
• Performance
  • Figure 3-10 Annual Revenue of Daikin Industries, Inc.'s HVAC Division, 2001-2005 (in billion $)
  • Table 3-19 Daikin's Commercial HVAC Product Portfolio
  • Table 3-20 Daikin's Residential HVAC Product Portfolio
  • Table 3-21 Daikin's VRV System Product Portfolio
• Company Snapshot
  • Daikin's VRV Innovation
  • Daikin Chooses Fairchild Semiconductor's SPM for Inverter-Based Systems
  • Strategic Alliance with American Standard
  • Environmental Initiatives
  • Daikin aspires to be Market Leader after Acquisition of OYL Industries

Chapter 4 Marketing Dynamics

• Market Flooded with a Host of New Products
  • Table 4-1 New Product Introductions by Major HVAC Manufacturers, (2005-2006)
• Promotions and Trade Shows
  • AHR Expo
  • Comfortech
  • ISH North America
  • Power-Gen International
  • IAQA Annual Meeting & Exposition
• Marketing 13 SEER
  • Figure 4-1 Various Marketing Plans of HVAC Contractors and Distributors (executed singularly or otherwise)
  • Goodman Global Promotes 13 SEER
  • Take the Fear Out of 13 SEER
  • Getting SEERious
• The Contractor - An Important Marketing Tool
  • Mitsubishi Holds Distributor & Contractor Conference
• Advertising HVAC
  • Mitsubishi's Mr. Slim on TV
  • Taco Advertises "Green"
  • Trane Launches Air Purifiers at New York Event
  • LG Promotes its ArtCool Designs of Air Conditioners
  • Fall Promotions
• Newsletters Gain Prominence
• Associations and Organizations
  • American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE)
  • Air-Conditioning and Refrigeration Institute (ARI)
  • Air Conditioning Contractors of America (ACCA)
  • Indoor Air Quality Association (IAQA)

Chapter 5 Industry and Market Trends

• A New Energy for the HVAC Industry
  • Why 13 SEER for Residential Equipment
    • Figure 5-1 Electrical System Energy Losses by Residential & Commercial Equipment, 2001-2005 (in trillion Btu)
  • Measures to Achieve 13 SEER
    • Figure 5-2 Power Input vs. Evaporator Air Flow Rate (At 82