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SUMMARY
About this report With digital TV launched in all Western European territories, operators are now looking to develop attractive interactive TV (iTV) services to generate new revenue streams and reduce customer churn. So far, iTV betting, gaming and lotteries (iTV BG&L) has proved itself to be one of the more financially lucrative iTV applications. As the number of European digital TV household continues to increase, BG&L service providers, both private companies and state-run monopolies, are starting to look at the potential of iTV services. Indeed, iTV BG&L is coming to take its place alongside traditional online and telephone services as an important part of a three-pronged interactive strategy. It is opening the door to fresh, hitherto untapped players. To this end, the interactive TV betting, gaming and lotteries (iTV BG&L) market in Europe is facing a period of growth. Key Points - Lotteries will play an important role, as Europe's national lottery operators seek to build on the development of online services by offering TV-based alternatives. By 2007, iTV lotteries will account for over ?1bn turnover.
- The second largest single market is set to be France. By 2007, we believe that the French iTV BG&L will have a turnover in excess of ?500m. The bulk of revenues will come from sports betting, although lotteries will be catching up rapidly.
- The UK market, benefiting from regulatory reform, will-according to our forecasts-be the largest single contributor to the European total. The bulk of the revenue will be generated by iTV bingo and casino-style games.
- In Europe as a whole, betting via iTV on sports and horseracing events will be the largest single contributing channel
TABLE OF CONTENTS
- 5 List of tables and charts
- 7 EXECUTIVE SUMMARY
- 12 Notes on Methodology
1 INTRODUCTION - 13 Digital television
- 14 Interactive TV: the search for a killer application
- 14 Barriers to growth
- 15 Market drivers
- 16 Report structure
2 MARKET OUTLOOK: LEADING MARKETS - 17 United Kingdom
- 17 Overview
- 17 Interactive TV landscape
- 19 Interactive TV betting, gaming and lotteries in the UK
- 19 The platforms
- 20 Cost of running 3rd party iTV BG&L over Sky Digital
- 20 The services
- 21 Standalone services
- 21 Enhanced TV services: programmedriven applications
- 22 Enhanced TV services: themed channels
- 23 Regulatory environment
- 24 Market forecasts
- 26 France
- 26 Overview
- 26 Interactive TV landscape
- 27 Interactive TV BG&L in France
- 27 Service providers
- 28 Regulatory environment
- 28 Market forecasts
3 MARKET OUTLOOK: EMERGING MARKETS - 31 Austria
- Overview
- Interactive TV landscape
- iTV BG&L in Austria
- Regulatory environment
- Market forecasts
- 34 Finland
- Overview
- Interactive TV landscape
- iTV BG&L in Finland
- Regulatory environment
- Market forecasts
- 37 Germany
- Overview
- Interactive TV landscape
- iTV BG&L in Germany
- Regulatory environment
- Market forecasts
- 40 Ireland
- Overview
- Interactive TV landscape
- iTV BG&L in Ireland
- Regulatory environment
- Market forecasts
- 44 Norway
- Overview
- Interactive TV landscape
- iTV BG&L in Norway
- Regulatory environment
- Market forecasts
4 MARKET OUTLOOK: INACTIVE MARKETS - 47 Netherlands
- Italy and Spain
- 52 Denmark and Sweden
Executive summary Europe: iTV betting & gaming forecasts - 8 Sports betting
- 9 Casino/casino-style games
- 10 Lotteries
- 11 Total betting, games and lotteries
1 Introduction - 13 Examples of iTV services
- 13 Western Europe: total pay TV subscribers
- 13 Two-way (return-path enabled) households in Europe, October 2003
- 14 Western Europe: digital pay TV subscribers
- 14 Interactive television in Europe's 'big five' territories, 31 July 2003
- 16 Key obstacles to iTV BGL
- 16 iTV BGL European service relationships at end 2003
2 Market outlook: leading markets - 17 UK digital TV platforms
- 17 UK: digital pay TV subscribers
- 18 UK: digital pay TV subscribers
- 18 UK iTV channels by genre
- 19 BSkyB: betting margin and iTV ARPU
- 20 iTV BGL: independent channel launch/annual operation costs on Sky Digital platform (December 2003)
- 20 iTV BGL: Sky Interactive third-party service launch/annual operation costs (December 2003)
- 21 Leading UK iTV BGL services providers
- 25 UK: iTV BG&L forecasts by application type
- 25 UK: iTV BG&L forecast turnover
- 25 UK: iTV BG&L forecast gross margin
- 26 France: digital TV platforms
- 26 France: digital pay TV subscribers
- 26 France: Top 10 iTV channels by genre
- 29 France: iTV BG&L forecasts by application type
- 29 France: iTV BG&L forecast turnover
- 29 France: iTV BG&L forecast gross margin
3 Emerging markets - 31 Austria: digital pay TV subscribers (table)
- 32 Austria: digital pay TV subscribers (chart)
- 33 Austria: iTV BG&L forecasts by application type
- 33 Austria: iTV BG&L forecast turnover
- 33 Austria: iTV BG&L forecast gross margin
- 34 Finland: digital pay TV subscribers
- 36 Finland: iTV BG&L forecasts by application type
- 36 Finland: iTV BG&L forecast turnover
- 36 Finland: iTV BG&L forecast gross margin
- 37 Germany: digital pay TV subscribers
- 38 Germany: digital pay TV subscribers
- 39 Germany: iTV BG&L forecasts by application type
- 39 Germany: iTV BG&L forecast turnover
- 39 Germany: iTV BG&L forecast gross margin
- 40 Ireland: digital pay TV subscribers
- 40 Lotto TellyBingo revenues
- 42 Ireland: iTV BG&L forecasts by application type
- 42 Ireland: iTV BG&L forecast turnover
- 42 Ireland: iTV BG&L forecast gross margin
- 43 Norway: digital pay TV subscribers
- 43 Norway: Gaming market 2002
- 44 Norway: iTV BG&L forecasts by application type
- 44 Norway: iTV BG&L forecast turnover
- 44 Norway: iTV BG&L forecast gross margin
4 Inactive markets - 48 Netherlands: iTV BG&L forecasts by application type
- 48 Netherlands: iTV BG&L forecast turnover
- 48 Netherlands: iTV BG&L forecast gross margin
- 49 Italy: iTV BG&L forecast turnover
- 49 Italy: iTV BG&L forecast gross margin
- 50 Italy: iTV BG&L forecasts by application type
- 40 Spain: iTV BG&L forecasts by application type
- 51 Spain: iTV BG&L forecast turnover
- 51 Spain: iTV BG&L forecast gross margin
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