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SUMMARY
Strong growth in UK consumer spending on online gambling from 2000 was
initially generated by predominantly 'hard core' gamblers. However future
growth will be driven by more leisure oriented consumers from 2006 as
demonstrated by the emergence and growth of simpler gambling formats targeting
the mass market, in particular gaming and lotto. For the first time gambling
products are competing with other forms of mass entertainment for consumer
attention and spending. This report is essential reading for online gambling
operators, investors in the industry, technology providers and sub-contractors
as well as media companies looking to generate revenues from broadband
services.
Screen Digest forecasts that UK consumer spending on online gambling will
increase from TABLE OF CONTENTS
Tables and charts
Executive Summary
- Online gambling forecasts
- UK
- World
- Assumptions in our forecast model
1. Coverage
- Remote Gambling
- Remote gambling business model
- Operational impact of supplying online
- gambling products
- Single wallets and shared purses
- Territorial coverage
- UK
- UK gambling market
- Offshore operators
- Gambling product categories
- Basic gaming formats
- Sports betting ("Sportsbook")
- Fixed Odds
- Exchange or Peer-to-peer (P2P) betting
- Spread Betting
- What is spread betting?
- Financial spread betting
- Gaming
- Online gaming
- Poker
- Peer-to-peer Skill Gaming
- Games
- Competition Formats
- Third party suppliers
2. Market drivers and barriers to growth
- Regulation
- Regulation in the UK
- Existing UK regulatory situation
- UK Gambling Act 2005
- UK regulatory reform
- The Gambling Commission:
- Regulating remote betting
- Regulating remote gambling across national borders
- The single market? Regulation in the EU
- Greece
- The Netherlands
- Hungary
- Denmark:
- Norway
- Sweden
- Germany
- France
- Italy
- Europe
- 2006 and beyond
- Regulating Remote Betting in the USA
- Enforcement
- Guerilla Marketing
3. Platform installed base
- Narrowband vs Broadband
- UK consumers purchasing online
- Internet
- UK installed base
- Western Europe (excl UK) Installed base
- US Installed base
- Total Installed base
- Blackmail, extortion and DDOS
- Interactive Te levision Gambling ("iTV" Gambling)
- What is iTV gambling?
- UK iTV installed base
- Connected Mobile devices
- Can mobile gambling stand alone or is it an
- extension of online gambling?
- How do we get to our customers?
4. Sports betting company pro. les
- William Hill
- Ladbrokes
- Coral Eurobet
- Victor Chandler
- Tote Sport
- Tote ownership and planned sale to the British racing industry
- Tote Products and Performance
- ukbetting
- Paddy Power
- Rank Group
- Stanley Leisure
- Sportech
- Sportingbet
- Acquisitions
- Global reach, local execution
- Performance
- Sportingbet enter Paradise
- Future
- Skybet
- Stan James
- Betonsports
- Betinternet
- Bet365
- Gamebookers
- Unibet
5. Exchange betting company pro. les
- Betfair
- Introduction
- Background
- The effect of Betfair on the wider
- gambling industry
- Development
- Product
- Performance
- Poker
- Expansion: International exchange betting markets
- The Future
- Betdaq
- iBetx 124
- Betsson
6. Poker and gaming
- PartyGaming
- Background
- Performance
- Performance
- Join the Party?
- The Future
- 888 Holdings
- Background
- Performance
- The Future
- Empire Online
- Performance
- Empire: potential bid target?
- The Gaming Corporation
- Background
- Structure
- Performance
- Gaming VC
- Spread Betting Company Pro. les
- Sporting Index
- IG Index
- The Future
7. The National Lottery
- Introduction
- Products
- Distribution
8. Future directions for online gambling
- Regulation: the Gatekeeper
- UK: 2006 Gambling Act taking shape
- Impact on online operators
- iTV Gambling
- Europe: state vs the European market
- US: regulation largely ineffectual, online gambling . ourishing
- Players and products: the shift from hardcore to casual
- The importance of scale
- Industry shakeout: the march of consolidation
- London Listings
- Online gambling mergers and acquisitions
- Growth by acquisition
- High street operators
Glossary
Table and charts
- UK gross margin by operator type 2005
- UK gross margin by operator type 2010
Executive Summary
- UK gross margin 2000-2010
- UK gross margin split by operator type 2000-2010
- UK gross margin % split by operator type 2000-2010
- UK active client accounts 2000-2010
- UK gross margin growth 2005-2010
- World gross margin split by operator type 2000-2010
- World gross margin 2000-2010
- World active client accounts 2000-2010
- World gross margin split by operator type 2000-2010
1. Coverage
- UK taxed betting, lottery and bingo stakes 1995-2005
- UK taxed stakes by product 1995-2005
- HMCE duty receipts from UK gambling 1996-2005
- Arcade gaming: William Hill Triple Hi Lo
- Ladbrokes virtual racing: betting on Golden Guineas
- Ladbrokes virtual racing: racing on Golden Guineas
- Betfair football match odds
- Sporting Index football markets on
- Middlesbrough vs Basle 06/03/2006
- Spread betting example
- CasinoWebcam.com screenshot
- Screenshot of William Hill Poker Lobby
- WSOP main event 1st prize money:
- No limit Texas Hold'em $10,000 1971 - 2005
- Midasplayer allowed jurisdictions
2. Market drivers and barriers to growth
- 1st time callers to GamCare naming Internet as 'primary mode' of gambling
- Internet betting and gaming types used by gamblers who approached GamCare
in 2004
- GamCare primary modes of gambling from compulsive gamblers
- UK Regulation timeline.
- Operational areas audited by GamCare for accreditation
- Antigua active online gambling licensees as at November 2005
- Major online gambling licensees located in Gibraltar
- A-Z of online gambling brands licensed by the Kahnawake Gaming Commission
- A-Z of online gambling brands licensed by the Kahnawake Gaming Commission
- Screenshot of Zeturf race card - 16/01/2006
- Turnover generated by US gamblers:
- BETonSPORTS sports betting gross win seasonality
- Screenshot of pokerstars dot net website
- Screenshot of pokerstars dot com website
- BETonSPORTS marketing spend by outlet 2005
- Betcris press release on Angelina Jolie and Brad Pitt's baby
3. Platform installed base
- UK broadband consumer pricing: average monthly cost 2000-2010
- UK households - online and broadband penetration 2000-2009
- UK online penetration overview 2000-2009
- UK broadband penetration 2000-2009
- UK broadband households and penetration 2000-2009
- Western Europe (excl UK): broadband households and penetration 2000-2009
- Western European broadband household penetration by territory (excl UK)
- Western European (excl UK) territories - broadband household penetration
2000-2009
- US households - online and broadband penetration 2000-2009
- US online penetration overview 2000-2009
- US broadband penetration 2000-2009
- US broadband households and penetration 2000-2009
- Aggregate broadband household penetration:
- UK / rest of Europe / US
- UK / W Europe / US households and broadband penetration 2000-2009
- UK return path enabled households 2001-2010
- BSkyB DTH subscribers 2000-2009
- NTL and Telewest digital cable subscriber numbers 2000-2009
- Return path enabled households in
- UK / Germany / France / Italy / Spain 2001-2010
4. Sports betting company pro. les
- William Hill Interactive . nancial performance 2000-2005
- William Hill Group . nancial performance 2000-2005
- William Hill Interactive performance chart 2000-2005
- William Hill Interactive performance chart 2000-2005
- William Hill gross margin rate by delivery channel
- William Hill . nancial performance of respective delivery channels: shop /
telephone / interactive
- William Hill Pro. t Conversion Analysis Chart
- William Hill active sports betting customers 2000-H1 2005
- Hilton Group Financial Summary 2000- 2005
- Ladbrokes gross margin by division chart 2000-2005
- Ladbrokes gross margin by delivery channel 2000-2005
- Ladbrokes gross margin by sales channel percentage split
- Ladbrokes eGaming customer analysis
- Ladbrokes eGaming gross margin by product 2004-2005
- Ladbrokes gross margin split 2004-2005
- Ladbrokes gross margin percentage split 2004-2005
- Ladbrokes eGaming split between sports betting margin and other online
product classes 2004-2005
- Ladbrokes eGaming active users by product chart 2000-2004
- Ladbrokes turnover split between UK and non-UK based gamblers 2001-2004
- Gala Group gross margin performance 2000-2004
- Tote group - nancial performance 2001-2005
- Tote group gross margin and gross margin rate 2001-2005
- Tote online gambling turnover 2002-2005
- Tote Group revenue split Totepool /
- Totesport remote / Totesport retail 2003-2005
- ukbetting gambling division turnover:
- Internet and telephone
- ukbetting gross margin and gross margin rate 2002-2005
- ukbetting content network
- ukbetting online gambling registrations 2000-2005
- Paddy Power LBO growth ROI and England
- Paddy Power turnover split by sales channel 2001-2005
- Paddy Power turnover 2001-2005
- Paddy Power telephone gross margin and gross margin rate 2001-2005
- Paddy Power Interactive Betting . nancial performance 2001-HY 2005
- Paddy Power Gross margin % split by sales channel 2000-2005
- Paddy Power Interactive clients active in previous three months 2000-2005
- Paddy Power sportsbook and gaming / poker gross margin split 2004-2005
- Bluesq gross margin and operating
- pro. t 2001-2005: all remote sales channels
- Rank Interactive Gross margin mix
- Rank Interactive performance
- Blue Square performance - all channels
- Sportech product distribution (000s)
- Sportech Football Pools performance 2002-HY 2005
- Sportingbet registered userbase 2000-Q1 2006
- Sportingbet Australia & Asia territory - no. sports bets transacted by
sales channel
- Sportingbet registered userbase by origin
- Sportingbet major acquisitions
- Sportingbet brands
- Sportingbet brands (continued)
- Sportingbet group performance
- Sportingbet turnover by geographical origin 2001-Q1 2006
- Sportingbet gross margin analysis
- Sportingbet gross margin analysis 2001-2005
- Sportingbet quarterly poker growth
- Sportingbet average number of poker
- games dealt per day Q1 2005-Q1 2006
- Sportingbet average daily poker rake Q1 2005-Q1 2006
- Sportsbook.com Paradise Poker promotional webpage, December 2005
- Sky Vegas Live rolling daily schedule
- Skybet revenue and margin 2001-2005
- Skybet turnover and gross margin 2001-2005
- Sky iTV poker
- Sportsbook and casino: bet volume and av. bet size
- Betonsports gross margin seasonality 2003-H1 2005
- Betonsports 'NF-Hell': NFL winning streaks 2004-2005
- Betonsports gross margin mix %
- Betonsports gross margin mix 2003-2005
- Betonsports H1 2005 gross margin
- Betonsports Q3 y-o-y comparison
- Betonsports active customers - new customer acquisition 2003-2005
- Betinternet Turnover 2000-2005
- Betinternet channel split 2001-2005
- Betinternet gross stakes by product 2003-2005
- Betinternet gross stakes by product
- Betinternet gross margin composition 2003-2005
- Unibet group turnover 1999-Q3 2005
- Unibet group margin by territory 2001-Q3 2005
- Unibet origin of gross margin by %
- Unibet registered and active customers 2001-Q3 2005
- Unibet gross margin split between sports and non-sports betting to Q3 2005
- Unibet gross margin mix 2001-Q3 2005
- Unibet poker performance Q4 2004-Q3 2005
5. Exchange betting company pro. les
- Betfair MOU's
- Betfair market - ante post betting on
- Grand National 2006
- Betfair exchange Blackjack
- Betfair turnover 2000-2005
- Betfair active user recruitment and retention
- Betfair active customer growth 2000-2005
- Currencies accepted at Betfair
- Languages Betfair has translated its website into
- Cherry Group turnover 2001-2005
6. Poker and gaming
- PartyGaming turnover growth 2002-2005
- PartyGaming PTP growth and margin development 2002-2005
- PartyGaming turnover split by product 2002-2005
- PartyGaming revenue by product
- Poker registrations and active players 2002-2005
- PartyGaming turnover split by product 2002-2005
- Casino and Bingo registrations and active players 2002-2005
- PartyGaming user base 2001-2005
- PartyGaming 2005 Q1-Q3 origin of poker registrations
- Origin real money poker registrations Q1 2005-Q1 2006
- PartyGaming turnover by geographical territory 2002-2005
- PartyGaming - origin of turnover % split 2002-2004
- PartyGaming turnover by geographical territory 2002-2005
- 888 Holdings . nancial performance 2002-2005
- 888 percentage split of methods customers use to make deposits
- 888 Holdings group turnover 2002-2005
- 888 revenue by geographical origin
- 888 Holdings geographical turnover split
- Comparative year on year revenue growth rates by territory
- 888 poker and gaming quarterly turnover split 2004-2005
- 888 revenue by product
- 888 Holdings customer growth 2003-2005
- Casino and poker quarterly revenue growth rates Q2 2004-Q4 2005
- 888 revenue per active customer
- 888 active poker and casino player growth
- Empire Online revenue growth 2002-2005
- Empire Online revenue split by product 2002-2005
- Empire Online performance 2002-2005
- Empire Online customer acquisition 2004-2005
- Empire Online active customers 2004-2005
- Empire Online corporate activity 2004-2005
- Empire Online revenue growth 2002-2005
- Gaming Corporation . nancial performance
- Gaming Corporation 05 H1-H2 Revenue analysis
- Gaming VC 2005 turnover split by territory
- Sporting Index Group Turnover 2001-2004
- Sporting Index online registration stages
- IG Group turnover 2000-2005
- IG Group turnover 2000-2005
- IG Group turnover 2000-2005
- IG Group total active customers 2001-2005
- IG Group ebitda and margin 2002-2005
- IG Group active customer analysis 2001-2005
7. The National Lottery
- Lottery revenue allocation
- Participation in any National Lottery game, by age
- National Lottery stakes 1995-2005, all sales channels
- National Lottery interactive sales 2004-2006
- Interactive products launch dates
- National Lottery turnover 2004-2006 (year end 31/03)
8. Future directions for online gambling
- Gambling product category explanation
- Gambling format characteristics summary
- Gambling format characteristics summary (continued)
- Gambling format characteristics summary (continued)
- Gambling format characteristics summary (continued)
- Participation levels of UK population in gambling types
- UK TV personality Keith Chegwin's online Bingo venture
- GBGC Global gross win by sales channel, 1999-2008
- Online gambling transactions 2000-Q1 2006
- Value of online gambling transactional activity
- Number of acquisitions/listings in online gambling industry 2000-Q1 2006
- Number of new listings on London markets 2000-Q1 2006
- Number of acquirors/targets quoted or unquoted 2005 deals only
- Online gambling acquisition value and no. of deals 2000-Q1 2006
- Online gambling operator new listings on London markets
- Online gambling operator transactional activity
- Online gambling operator transactional activity (continued)
- Online gambling operator transactional activity (continued)
- Acquisitions involving high street shops
- Glossary
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