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SUMMARY
Simba is pleased to introduce Online Yellow Pages Markets 2008-2009 --
an all-new comprehensive market intelligence report on the state of the online
yellow pages industry in 2008. But even more important than providing a clear
understanding of the current market condition, this report offers exclusive
perspective on how yellow pages publishers need to position themselves for
future growth in the dynamic online medium.
Use Online Yellow Pages Markets 2008-2009 to:
- Gain access to Simba's exclusive data on current online yellow pages
market size and structure
- Understand the structure of partnerships between yellow pages publishers
and search engine giants, such as Google and Yahoo!
- Benchmark your own online initiatives against those of your competitors
- Target realistic online yellow pages revenue growth for your company
- Identify potential partnership opportunities And more!
TABLE OF CONTENTS
Chapter 1: Size of the Online Yellow Pages Market
- Introduction
- Yellow Pages Market Overview
- Market Segments and Key Players
- Internet and Print Usage
- Table 1.1: Statistical Summary of the Yellow Pages Industry, 2001-2006
- Table 1.2: Print, Internet Share of Annual Yellow Pages Market,
2005-2007P
- Table 1.3: Revenue Growth in All U.S. Advertising Media 2005-2007
- Table 1.4: Online YP & YP Local Search Advertising vs. All Online
Advertising and Total
- Advertising Spending, 2005-2007P
- Table 1.5: Publishers' Percentage of Revenue from Online, 2005-2006
- Table 1.6: Usage by Category, Top 20 Online Yellow Pages vs. Print
Directories, 2005
- Table 1.7: Yellow Pages References, 2002-2005
Chapter 2: Online Yellow Pages Market Dynamics
- Types of Online Yellow Pages
- Top Print Publishers in the Online Yellow Pages Arena
- Ambassador Publishing
- AT&T Advertising & Publishing
- Idearc Media
- Ogden Directories
- Phone Directories Co.
- R.H. Donnelley
- User-Friendly Phone Book
- White Directory
- Yellow Book USA
- ypOne Publishing
- Internet-Only Yellow Pages Providers
- InfoSpace
- infoUSA
- Search Engine Local and Yellow Pages Publishers
- IAC Search & Media
- Google
- Local.com
- LookSmart
- Yahoo!
- Table 2.1: Estimated Online YP Traffic for Select Publishers, 2006
- Table 2.2: Sources of Incumbent Online Directory Listings
- Table 2.3: Select Internet Sites and Internet Yellow Pages Publishers
That
- Power Them, 2006
- Table 2.4: Key Online Alliances in Yellow Pages Industry
- Table 2.5: Online Revenue Growth, Print Publishers, 2005-2007P
- Table 2.6: IYP Revenue Growth, Internet-Only Yellow Pages Publishers,
2005-2007P
Chapter 3: Forecast & Conclusions
- Internet Market Forecast
- Print Publishers Online Growth
- Users and Content
- Table 3.1: Online Yellow Pages Advertising Revenue, 2005-2007P
- Table 3.2: Online Yellow Pages Revenue vs. Total Yellow Pages Revenue,
2005-2010P
Chapter 4: Profiles of Leading Print Internet Providers
- Ambassador Yellow Pages
- AT&T Communications
- Idearc Media
- Ogden Directories
- Phone Directories Co.
- R.H. Donnelley
- User-Friendly Phone Book
- White Directory Publishers
- Yellow Book USA
- ypOne Publishing
Chapter 5: Profiles of Leading Pure Play IYP Providers
Chapter 6: Profiles of Leading Search Engines
- Ask.com
- Google
- Local.com
- LookSmart
- Yahoo!
- Index
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