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Mobile Messaging: Which Technologies and Applications Will Succeed?
Product Type: Market Research Report Publication Date: May 01, 2003
 
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SUMMARY

Value-added mobile messaging market is poised for exponential growth over the next six years. A host of applications are emerging where mobile messaging technologies will be extensively used. These include enterprise and vertical markets applications and transactions. Mobile messaging technologies are transitioning from person-to-person messaging to application-to-person and person-to-application messaging. Basic SMS will be cannibalized by Advanced SMS and MMS. While Advanced SMS will see faster subscriber growth, MMS will witness faster revenue growth. Data revenue will grow faster than voice revenue and surpass voice revenue in several advanced mobile markets by 2008.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 13

  • 1.1 Overview 13
    • 1.1.1 Changing Messaging Landscape 13
    • 1.1.2 Growth Factors for Value-Added Services 13
    • 1.1.3 EMS Vs. MMS: Will There Be a Winner? 13
  • 1.2 Key Findings 14

2 SCOPE AND METHODOLOGY 17

  • 2.1 Scope 17
  • 2.2 Additional Related Information 18
  • 2.3 Methodology 18

3 MOBILE MESSAGING TECHNOLOGIES: TRENDS AND DEVELOPMENTS 19

  • 3.1 Mobile Messaging Characteristics 19
    • 3.1.1 Mobile Messaging Definition 19
    • 3.1.2 Usage Paradigm 19
    • 3.1.3 Drawbacks and Advantages 19
  • 3.2 Messaging System 20
    • 3.2.1 Wireless System 20
    • 3.2.2 Message Center 20
  • 3.3 Types of Mobile Messaging 20
    • 3.3.1 B-SMS 20
    • 3.3.2 A-SMS 21
    • 3.3.3 MMS 21
  • 3.4 Messaging System Features 22
    • 3.4.1 Message Entry 22
      • 3.4.1.1 Interfaces 22
        • 3.4.1.1.1 Mobile Device Interfaces 22
        • 3.4.1.1.2 MC Interfaces 22
      • 3.4.1.2 Service Options 22
    • 3.4.2 Message Transmission and Delivery 22
      • 3.4.2.1 Transmission Media 22
      • 3.4.2.2 Message Delivery Options 23
    • 3.4.3 Administrative Functions 23
      • 3.4.3.1 Message Store-and-Forward 23
      • 3.4.3.2 Delivery Confirmation 23
  • 3.5 Complementary Technologies 23
    • 3.5.1 WAP and Messaging 23
    • 3.5.2 E-mail and Messaging 24
    • 3.5.3 Text-to-Speech 24
  • 3.6 Global Market Trends 24
  • 3.7 Global VAS Market Forecasts 25
    • 3.7.1 VAS User Forecasts 25
    • 3.7.2 VAS Message Forecasts 25
    • 3.7.3 VAS Revenue Forecasts 26

4 FROM B-SMS TO A-SMS 31

  • 4.1 B-SMS 31
    • 4.1.1 Overview and Applications 31
    • 4.1.2 Demand Drivers 31
    • 4.1.3 Key Advantages 32
    • 4.1.4 Key Disadvantages 32
    • 4.1.5 Network Architecture 32
    • 4.1.6 Interfaces 34
    • 4.1.7 Implementation by Technology 34
    • 4.1.8 B-SMS Characteristics 35
      • 4.1.8.1 Message Length 35
      • 4.1.8.2 Primary Services 35
      • 4.1.8.3 B-SMS Enhancements 35
  • 4.2 Advanced - SMS (A-SMS) 36
    • 4.2.1 Smart Messaging 36
      • 4.2.1.1 Background and Overview 36
      • 4.2.1.2 Smart Messaging Applications 36
      • 4.2.1.3 Nokia Artus Platform and TTML Gateway 37
      • 4.2.1.4 Smart Messaging Capabilities 37
    • 4.2.2 EMS 38
      • 4.2.2.1 Background and Overview 38
      • 4.2.2.2 Network Architecture 39
      • 4.2.2.3 Key Features 39
      • 4.2.2.4 Network Modifications 39
      • 4.2.2.5 Capacity Issues 39
      • 4.2.2.6 EMS Challenges 40
        • 4.2.2.6.1 Device Compatibility 40
        • 4.2.2.6.2 Composing Messages 40
        • 4.2.2.6.3 Display 40
        • 4.2.2.6.4 UDHI Support 41
      • 4.2.2.7 EMS Characteristics 41
        • 4.2.2.7.1 Text Transmission 41
        • 4.2.2.7.2 Text Formatting 41
        • 4.2.2.7.3 vCard and vCalendar Support 41
        • 4.2.2.7.4 Sounds 41
        • 4.2.2.7.5 Pictures 42
        • 4.2.2.7.6 Animation 42
        • 4.2.2.7.7 Content Standards 42
  • 4.3 Billing Issues 42
    • 4.3.1 Micropayments 42
    • 4.3.2 Tariffing of Messaging Services 43
  • 4.4 Implementation Issues 43
    • 4.4.1 Signaling Resources 43
    • 4.4.2 Reliability Issues 44
    • 4.4.3 Security Issues 45
  • 4.5 Fixed Line Messaging over B-SMS/A-SMS 45
  • 4.6 SMSC Vendors 46
  • 4.7 EMS and Smart Messaging: An Analysis 46
  • 4.8 Market Forecasts 47
    • 4.8.1 User Forecasts 47
    • 4.8.2 Message Forecasts 49
    • 4.8.3 Revenue Forecasts 51

5 MMS: MULTIMEDIA EVOLUTION OF MESSAGING 55

  • 5.1 Background and Overview 55
  • 5.2 Drivers and Inhibitors 56
    • 5.2.1 MMS Drivers 56
    • 5.2.2 MMS Inhibitors 56
  • 5.3 MMS Interoperability 57
  • 5.4 MMS Architecture 57
    • 5.4.1 MMSC 58
    • 5.4.2 Multimedia Messaging Service Environment 58
    • 5.4.3 MMS User Agents 59
    • 5.4.4 Persistent Network-Based Storage 59
    • 5.4.5 External Servers 59
    • 5.4.6 MMS User Databases 59
    • 5.4.7 MMS VAS Applications 60
    • 5.4.8 Multimedia Terminal Gateway 60
    • 5.4.9 MMS Reference Architecture 60
  • 5.5 Protocols, Formats, & Media Elements 61
    • 5.5.1 Protocols 61
    • 5.5.2 Formats 62
    • 5.5.3 Media Elements 62
      • 5.5.3.1 Text 63
      • 5.5.3.2 Speech and Audio 63
    • 5.5.4 Optional Protocol Support 63
      • 5.5.4.1 Audio 63
      • 5.5.4.2 Image 64
        • 5.5.4.2.1 Baseline JPEG 64
        • 5.5.4.2.2 Graphics Interchange Format (GIF) 64
      • 5.5.4.3 Video 64
        • 5.5.4.3.1 H.263 64
        • 5.5.4.3.2 MPEG-4 65
      • 5.5.4.4 Dynamic Media 65
  • 5.6 MMS Implementation 65
    • 5.6.1 Addressing in MMS 65
    • 5.6.2 Media Editor 65
    • 5.6.3 Content Conversion 65
    • 5.6.4 Storage Options 66
    • 6.6.5 Message Size 66
  • 5.7 Marketplace Developments 66
    • 5.7.1 MMSC Vendors 66
    • 5.7.2 Demos and Trials 66
      • 5.7.2.1 First Steps 66
      • 5.7.2.2 Interoperability Trials 67
    • 5.7.3 MMS Devices and Clients 67
      • 5.7.3.1 magic4's MMS/EMS Client and Mobile Messaging Suite 67
      • 5.7.3.2 Materna's MMS Client on PocketPC 68
      • 5.7.3.3 Materna's MMS Enabler 68
      • 5.7.3.4 LogicaCMG's MMS User Agent Development Kit 68
      • 5.7.3.5 MMS over BlackBerry Devices 68
    • 5.7.4 Emerging MMS Solutions 69
      • 5.7.4.1 Openwave's Voice MMS 69
      • 5.7.4.2 Prepaid MMS 69
      • 5.7.4.3 Video over MMS 69
      • 5.7.4.4 MMS over Fixed Networks 69
  • 5.8 Market Forecasts 70
    • 5.8.1 User Forecasts 70
    • 5.8.2 Message Forecasts 71
    • 5.8.3 Revenue Forecasts 73
  • 5.9 MMS: An Assessment 75

6 MOBILE MESSAGING GATEWAYS 77

  • 6.1 Gateway Capabilities 77
    • 6.1.1 Gateway Functionality 77
    • 6.1.2 Gateway Classification 77
  • 6.2 Value-Chain 78
    • 6.2.1 Messaging Equipment and Services 78
      • 6.2.1.1 Network Infrastructure 78
      • 6.2.1.2 Network Applications 78
      • 6.2.1.3 Integration and Consulting Services 79
      • 6.2.1.4 Operation and Maintenance Services 79
    • 6.2.2 Value-Added Service Providers 79
  • 6.3 Gateways and Messaging Technolgies 80
    • 6.3.1 B-SMS/A-SMS Support 80
    • 6.3.2 MMS Support 81
    • 6.3.3 Emerging Requirements 81
  • 6.4 Applications Messaging Gateways 81
    • 6.4.1 Gateway Attributes 81
    • 6.4.2 Gateway Benefits 82
    • 6.4.3 Nature of Access 82
    • 6.4.4 Message Types 82
    • 6.4.5 Applications Supported 83
      • 6.4.5.1 Consumer Applications 83
      • 6.4.5.2 Enterprise Applications 83
    • 6.4.6 Gateway Vendors 84
      • 6.4.6.1 Ericsson's WAP Gateway/Proxy 84
      • 6.4.6.2 Nokia's Messaging Gateway 85
      • 6.4.6.3 Materna's Anny Way Mobile Data Gateway 85
      • 6.4.6.4 InphoMatch's InphoAccess 86
      • 6.4.6.5 SmartServ Online's SmartServQ 86
      • 6.4.6.6 Derdack's message master 86
      • 6.4.6.7 Jinny Software's Jinny Messaging Gateway 87
      • 6.4.6.8 Maknol's SMSC Gateway 87
      • 6.4.6.9 Empower Interactive Group's AMSC 87
      • 6.4.6.10 Clickatell's "SMS Gateway" 88
      • 6.4.6.11 Kuulalaakeri's QLA Messaging Server 88
      • 6.4.6.12 AsiaInfo's Internet Short Messaging Gateway 88
      • 6.4.6.13 NetXcell's Smart Messaging Gateway 88
      • 6.4.6.14 Anam's MMX 88
      • 6.4.6.15 Upside Wireless' Wireless Information Server 89
      • 6.4.6.16 Nordic Messaging Technologies' Enterprise Messaging Gateway 89
      • 6.4.6.17 First Hop's Message Router 89
      • 6.4.6.18 mobileExec's "mE SMS Gateway" 90
      • 6.4.6.19 Aspiro's Business Offerings 90
      • 6.4.6.20 Streetdata's Custom-Built Gateway Systems 90
  • 6.5 Cross-Carrier Messaging 90
    • 6.5.1 Need for Cross-Carrier Messaging 90
    • 6.5.2 Growth Factors 91
    • 6.5.3 Vendor Solutions 91
      • 6.5.3.1 InphoMatch's InphoXchange 92
      • 6.5.3.2 MobileSpring's Metcalf Global Messaging 92
      • 6.5.3.3 Wireless Services Corporation's Inter-Carrier Data Messaging 92
      • 6.5.3.4 LogicaCMG's Solutions 93
      • 6.5.3.5 Comverse's "SMS Gateway" 93
      • 6.5.3.6 TSI's Message Manager 94
      • 6.5.3.7 Motorola's "Short Message Service Gateway" 94
      • 6.5.3.8 TeleCommunication Systems' Commercial Messaging Service 94
  • 6.6 Interactive Applications Interface 95
    • 6.6.1 Short Codes 95
    • 6.6.2 Vendor Solutions 96
      • 6.6.2.1 Avoca Communications' Interactive Text Platform 96
      • 6.6.2.2 Anam's X-MOAT 96
      • 6.6.2.3 Openwave's Mobile Messaging Gateway 96
      • 6.6.2.4 Unimobile's Virtual Mobile Redirector 96
  • 6.7 Innovative Messaging Solutions 97
    • 6.7.1 Fixed Line Support 97
    • 6.7.2 High-Volume Content-Carrying Messages 97
    • 6.7.3 3D Over MMS 97
    • 6.7.4 Packaging MMS Solutions 97
    • 6.7.5 MMS Content Billing Solution 98
    • 6.7.6 Lotus' "Domino Everyplace SMS" 98
    • 6.7.7 Checking E-mail through B-SMS 98
    • 6.7.8 PC-to-Mobile Messaging for Consumers 98
    • 6.7.9 PC-to Mobile Messaging for Businesses 99
    • 6.7.10 TextPhone Services for Hearing or Speech Impaired 99
    • 6.7.11 Service Bureau Approach 99
    • 6.7.12 Secure Mobile Messaging 99
  • 6.8 Business Models 100
    • 6.8.1 Evolving Business Models 100
    • 6.8.2 Traditional Business Models 100
      • 6.8.2.1 Licensing 101
        • 6.8.2.1.1 Pure Licensing Model 101
        • 6.8.2.1.2 Licensing Model with Revenue Share 102
      • 6.8.2.2 Fixed-Fee Model 102
      • 6.8.2.3 Time and Material Model 102
  • 6.9 Channel Partners 103

7 MESSAGING APPLICATIONS 105

  • 7.1 Modes of Communication 105
  • 7.2 Value-Added Services Overview 106
  • 7.3 Marketing and Promotions 106
    • 7.3.1 Promotional Campaigns 106
    • 7.3.2 The Emergence of Marketers 107
      • 7.3.2.1 Enpocket 107
      • 7.3.2.2 Adversoft 107
      • 7.3.2.3 Upoc 108
      • 7.3.2.4 SkyGo 108
      • 7.3.2.5 Avesair 108
      • 7.3.2.6 Mobliss 108
  • 7.4 Transactions Services 108
    • 7.4.1 Financial Services 109
    • 7.4.2 m-Commerce Applications 109
    • 7.4.3 Credit Card Payments 110
    • 7.4.4 Card Phone 110
    • 7.4.5 Dial-a-Coke Concept 110
    • 7.4.6 SIM Card-Based Services 111
    • 7.4.7 m-Ticket 111
    • 7.4.8 e-Coupons and Ads 111
    • 7.4.9 Live Betting 111
  • 7.5 Entertainment Services 112
    • 7.5.1 Personalised Ring-Tones and Melodies 112
    • 7.5.2 Images, Pictures, and Animations 112
    • 7.5.3 Music Download 112
    • 7.5.4 Mobile Games 113
  • 7.6 Corporate Applications 114
    • 7.6.1 Extending Applications to Mobile Workforce 114
    • 7.6.2 E-Mail Notification 115
    • 7.6.3 E-Mail over B-SMS 115
  • 7.7 Vertical Market Applications 115
    • 7.7.1 Field Service 115
    • 7.7.2 Travel 115
  • 7.8 Information Services 116
  • 7.9 Surveys/Voting 117
  • 7.10 Operator Services 118
  • 7.11 Advent of MMS Applications 118
  • 7.12 Mobile Messaging Applications: An Assessment 119

8 MARKET FORECASTS 121

  • 8.1 User Forecasts 121
  • 8.2 Message Forecasts 127
  • 8.3 Revenue Forecasts 134

9 CONCLUSIONS AND RECOMMENDATIONS 143

  • 9.1 Conclusions 143
  • 9.2 Recommendations 145

LIST OF FIGURES

  • Figure 1: Annual Mobile Messaging VAS Revenue, Worldwide (in Millions),2002-2008 15
  • Figure 2: Comparison of Messaging Technologies 26
  • Figure 3: Mobile Messaging VAS Users, Worldwide (in Millions), 2002-2008 27
  • Figure 4: Annual Mobile VAS Messages, Worldwide (in Millions), 2002-2008 28
  • Figure 5: Annual Mobile Messaging VAS Revenue, Worldwide (in Millions),2002-2008 29
  • Figure 6: SMS Network Architecture 33
  • Figure 7: Mobile Networks' B-SMS Capabilities 35
  • Figure 8: B-SMS/A-SMS Users by Technology, Worldwide (in Millions),2002-2008 48
  • Figure 9: B-SMS/A-SMS VAS Users by Region (in Millions), 2002-2008 49
  • Figure 10: Annual B-SMS/A-SMS Messages by Technology, Worldwide (inMillions), 2002-2008 50
  • Figure 11: Annual B-SMS/A-SMS VAS Messages by Region (in Millions),2002-2008 51
  • Figure 12: Annual B-SMS/A-SMS VAS Revenue by Technology, Worldwide (inMillions), 2002-2008 52
  • Figure 13: Annual B-SMS/A-SMS VAS Revenue by Region (in Millions), 2002-200853
  • Figure 14: MMS Reference Architecture 61
  • Figure 15: MMS Users by Technology, Worldwide (in Millions), 2002-2008 70
  • Figure 16: MMS VAS Users by Region (in Millions), 2002-2008 71
  • Figure 17: Annual MMS VAS Messages by Technology, Worldwide (in Millions),2002-2008 72
  • Figure 18: Annual MMS VAS Messages by Region (in Millions), 2002-2008 73
  • Figure 19: Annual MMS VAS Revenue by Technology, Worldwide (in Millions)2002-2008 74
  • Figure 20: Annual MMS VAS Revenue by Region (in Millions), 2002-2008 75
  • Figure 21: Evolving Business Models 101
  • Figure 22: Mobile Messaging VAS Users, Canada and US (in Millions),2002-2008 121
  • Figure 23: Mobile Messaging VAS Users, Caribbean and Latin America (inMillions), 2002-2008 122
  • Figure 24: Mobile Messaging VAS Users, Western Europe (in Millions),2002-2008 123
  • Figure 25: Mobile Messaging VAS Users, Eastern Europe (2002-2008) 124
  • Figure 26: Mobile Messaging VAS Users, Middle East (in Millions), 2002-2008125
  • Figure 27: Mobile Messaging VAS Users, Africa (in Millions), 2002-2008 126
  • Figure 28: Mobile Messaging VAS Users, Asia-Pacific (in Millions), 2002-2008127
  • Figure 29: Annual Mobile VAS Messages, Canada and US, 2002-2008 128
  • Figure 30: Annual Mobile VAS Messages, Caribbean and Latin America (inMillions), 2002-2008 129
  • Figure 31: Annual Mobile VAS Messages, Western Europe (in Millions),2002-2008 130
  • Figure 32: Annual VAS Mobile Messages, Eastern Europe (in Millions),2002-2008 131
  • Figure 33: Annual Mobile VAS Messages, Middle East (in Millions), 2002-2008132
  • Figure 34: Annual Mobile VAS Messages, Africa (in Millions), 2002-2008 133
  • Figure 35: Annual Mobile VAS Messages, Asia-Pacific (in Millions), 2002-2008134
  • Figure 36: Annual Mobile VAS Revenue, Canada and US (in Millions), 2002-2008135
  • Figure 37: Annual Mobile Messaging VAS Revenue, Caribbean and Latin America(in Millions), 2002-2008 136
  • Figure 38: Annual Mobile Messaging VAS Revenue, Western Europe (inMillions), 2002-2008 137
  • Figure 39: Annual Mobile Messaging VAS Revenue, Eastern Europe (inMillions), 2002-2008 138
  • Figure 40: Annual Mobile Messaging VAS Revenue, Middle East (in Millions),2002-2008 139
  • Figure 41: Annual Mobile Messaging VAS Revenue, Africa (in Millions),2002-2008 140
  • Figure 42: Annual Mobile Messaging VAS Revenue, Asia-Pacific (in Millions),2002-2008 141

Mobile Messaging: Which Technologies and Applications Will Succeed?

Publisher: Telecom Trends International

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