Mobile TV: Executing the Vision

SUMMARY

The report, "Mobile TV: Executing the Vision," provides a comprehensive expose and analysis of the global mobile TV market. The report discusses the status of the major mobile TV technologies in terms of their technological development and market implementation. The report analyzes the role of market drivers and market inhibitors in the growth of mobile TV. The report offers market sizing for mobile TV in terms of subscribers and revenue, and provides detailed forecasts segmented by regions and by technologies.

METHODOLOGY

The information presented in this report stems from extensive primary and secondary research, including numerous in-depth interviews, discussions at industry forums, extensive examination of mobile TV markets and technologies, and detailed analysis of trends and developments in this space.

In addition, the authors performed analysis and modeling using up-to-date data supplemented by information collected by TELECOM TRENDS INTERNATIONAL for other studies on telecom markets. In particular, the research tools used in this report include the following:

• Primary research
• Secondary research
• Trend tracking
• Forecasting

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. SCOPE AND METHODOLOGY

• 2.1 SCOPE
• 2.2 ASSUMPTIONS
• 2.3 METHODOLOGY
  • 2.3.1 Primary Research
  • 2.3.2 Secondary Research
  • 2.3.3 Trend Tracking
  • 2.3.4 Global Subscriber Forecasts
  • 2.3.5 Global Revenue Forecasts
• 2.4 TARGET AUDIENCE

3. VIDEO COMPRESSION

• 3.1 EVOLUTION OF MPEG FILE FORMATS
• 3.2 NEXT-GENERATION VIDEO CODING
  • 3.2.1 AVC/H.264
  • 3.2.2 VC-1
• 3.3 COMPARATIVE ANALYSIS

4. STREAMING MEDIA

• 4.1 STREAMING MEDIA CHARACTERISTICS
  • 4.1.1 Streaming Media and Transmission Media
    • 4.1.1.1 Error Correction
    • 4.1.1.2 Reducing Bit Rate
  • 4.1.2 Multi-Bit Rate (MBR) Encoding
• 4.2 STREAMING MEDIA DELIVERY
  • 4.2.1 Recorded Streaming
  • 4.2.2 Live Streaming
• 4.3 MEDIA PLAYER VENDOR OFFERINGS
  • 4.3.1 RealNetworks' Offerings
    • 4.3.1.1 RealPlayer
    • 4.3.1.2 Helix Media Player
    • 4.3.1.3 Realnetworks' Strategic Direction
  • 4.3.2 Microsoft Corporation's Offerings
    • 4.3.2.1 Windows Media Player
    • 4.3.2.2 Windows Media Player 10 Mobile
    • 4.3.2.3 Windows Media Player 11
    • 4.3.2.4 Microsoft's Strategic Direction
  • 4.3.3 Apple's Offerings
    • 4.3.3.1 QuickTime
• 4.4 COMPETITIVE STRATEGIES
  • 4.4.1 Premium Models
  • 4.4.2 Multiple Versions
  • 4.4.3 Customization
  • 4.4.4 Consumer Content
  • 4.4.5 Corporate Content
  • 4.4.6 Advertising and Promotion
• 4.5 WIRELESS VS. WIRELINE STREAMING

5. IPTV

• 5.1 IPTV EVOLUTION
  • 5.1.1 TV-over-IP
  • 5.1.2 IP Multimedia TV
• 5.2 IPTV APPLICATIONS
  • 5.2.1 TV and Video Services
  • 5.2.2 Peer-to-Peer Services
  • 5.2.3 Integrated Services
• 5.3 IPTV BENEFITS

6. BROADCAST TV

• 6.1 ANALOG TV
• 6.2 DIGITAL TV
  • 6.2.1 Digitizing Analog TV
  • 6.2.2 Modulation Schemes
  • 6.2.3 Digital TV Standards

7. MOBILE TV TYPES

• 7.1 IN-BAND VS. OUT-OF-BAND TV
• 7.2 BROADCAST SPECTRUM VS. NON-BROADCAST SPECTRUM
• 7.3 TERRESTRIAL VS. SATELLITE/ TERRESTRIAL HYBRID TRANSMISSION
• 7.4 STREAMING VS. DOWNLOADING
• 7.5 STREAMING VS. BROADCASTING
• 7.6 UNICAST VS. BROADCAST/MULTICAST
• 7.7 BROADCAST VS. MULTICAST

8. IN-BAND MOBILE TV SYSTEMS

• 8.1 IN-BAND UNICAST SYSTEMS
• 8.2 IN-BAND BROADCAST/MULTICAST SYSTEMS
  • 8.2.1 MBMS/E-MBMS
  • 8.2.2 BCMCS/EBCMCS
• 8.3 SYSTEM CHARACTERISTICS
  • 8.3.1 In-band Broadcast Systems
  • 8.3.2 In-band Multicast Systems
• 8.4 MODES OF SERVICE DELIVERY
  • 8.4.1 Streaming
  • 8.4.2 Downloading
  • 8.4.3 Carousel Transmission
• 8.5 SERVICES AND APPLICATIONS
  • 8.5.1 Service Types
  • 8.5.2 Applications
  • 8.5.3 Conditional Access Systems
• 8.6 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND DRIVERS
• 8.7 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND INHIBITORS

9. IN-BAND SYSTEMS - COMMERCIAL DEPLOYMENTS

• 9.1 MOBITV
  • 9.1.1 Technology Overview
  • 9.1.2 Marketplace Developments
    • 9.1.2.1 U.S.
    • 9.1.2.2 Canada
    • 9.1.2.3 Mexico
    • 9.1.2.4 U.K.
  • 9.1.3 Devices
  • 9.1.4 Future Direction
• 9.2 TDTV
  • 9.2.1 Technology Overview
  • 9.2.2 Marketplace Developments
    • 9.2.2.1 U.K.
    • 9.2.2.2 U.S.
    • 9.2.2.3 Japan
  • 9.2.3 Devices
  • 9.2.4 Future Direction

10. OUT-OF-BAND MOBILE TV NETWORKS

• 10.1 NETWORK CHARACTERISTICS
• 10.2 TECHNOLOGIES' OVERVIEW

11. SATELLITE - DIGITAL MEDIA BROADCASTING

• 11.1 TECHNOLOGY
• 11.2 MARKETPLACE DEVELOPMENTS
• 11.3 DEVICES
• 11.4 FUTURE DIRECTION

12. TERRESTRIAL - DIGITAL MULTIMEDIA BROADCASTING

• 12.1 TECHNOLOGY
• 12.2 MARKETPLACE DEVELOPMENTS
  • 12.2.1 Korea
  • 12.2.2 Germany
  • 12.2.3 Other Countries
• 12.3 DEVICES
• 12.4 FUTURE DIRECTION

13. DIGITAL VIDEO BROADCASTING - HANDHELD

• 13.1 TECHNOLOGY OVERVIEW
• 13.2 MARKETPLACE DEVELOPMENTS
  • 13.2.1 Albania
  • 13.2.2 Australia
  • 13.2.3 Austria
  • 13.2.4 Belgium
  • 13.2.5 Finland
  • 13.2.6 France
  • 13.2.7 Germany
  • 13.2.8 India
  • 13.2.9 Indonesia
  • 13.2.10 Ireland
  • 13.2.11 Italy
  • 13.2.12 Kenya
  • 13.2.13 Netherlands
  • 13.2.14 Nigeria
  • 13.2.15 Philippines
  • 13.2.16 Poland
  • 13.2.17 Portugal
  • 13.2.18 Qatar
  • 13.2.19 Russia
  • 13.2.20 Singapore
  • 13.2.21 South Africa
  • 13.2.22 Spain
  • 13.2.23 Sweden
  • 13.2.24 Switzerland
  • 13.2.25 Taiwan
  • 13.2.26 United Arab Emirates
  • 13.2.27 U.K.
  • 13.2.28 Ukraine
  • 13.2.29 U.S.
  • 13.2.30 Uruguay
  • 13.2.31 Vietnam
  • 13.2.32 Others
• 13.3 DEVICES
• 13.4 FUTURE DIRECTION

14. DIGITAL VIDEO BROADCASTING - SATELLITE SERVICES TO HANDHELDS

• 14.1 TECHNOLOGY
• 14.2 MARKETPLACE DEVELOPMENTS
• 14.3 DEVICES
• 14.4 FUTURE DIRECTION

15. MEDIAFLO

• 15.1 TECHNOLOGY OVERVIEW
• 15.2 MARKETPLACE DEVELOPMENTS
  • 15.2.1 U.S.
    • 15.2.1.1 Verizon Wireless
    • 15.2.1.2 Others
  • 15.2.2 U.K.
  • 15.2.3 Japan
  • 15.2.4 Other Countries
• 15.3 DEVICES
• 15.4 FUTURE DIRECTION

16. ADVANCED-VSB

• 16.1 TECHNOLOGY OVERVIEW
• 16.2 MARKETPLACE DEVELOPMENTS
• 16.3 DEVICES
• 16.4 FUTURE DIRECTION

17. INTEGRATED SERVICES DIGITAL BROADCASTING - ONE SEG

• 17.1 TECHNOLOGY OVERVIEW
• 17.2 MARKETPLACE DEVELOPMENTS
  • 17.2.1 Japan
  • 17.2.2 Brazil
• 17.3 DEVICES
• 17.4 FUTURE DIRECTION

18. DAB-IP MOBILE TV STANDARD

• 18.1 TECHNOLOGY OVERVIEW
• 18.2 MARKETPLACE DEVELOPMENTS
• 18.3 DEVICES
• 18.4 FUTURE DIRECTION

19. CHINA MULTIMEDIA MOBILE BROADCASTING

• 19.1 TECHNOLOGY OVERVIEW
• 19.2 MARKETPLACE DEVELOPMENTS
• 19.3 DEVICES
• 19.4 FUTURE DIRECTION

20. CONVERGED MOBILE TV NETWORKS

• 20.1 COMBINED NETWORK ARCHITECTURES
• 20.2 MOBITV'S UNIFIED NETWORK SOLUTION
• 20.3 OMA BCAST

21. REGIONAL TRENDS

• 21.1 NORTH AMERICA
• 21.2 EUROPE
• 21.3 ASIA-PACIFIC
• 21.4 LATIN AMERICA
• 21.5 AFRICA AND MIDDLE EAST

22. IMPLEMENTING MOBILE TV

• 22.1 VALUE CHAIN
  • 22.1.1 Content Providers/Broadcasters
  • 22.1.2 Mobile Operators
• 22.2 MOBILE TV CONTENT
• 22.3 SERVICE DELIVERY
  • 22.3.1 Quality of Service
  • 22.3.2 Mobile TV Experience
• 22.4 PROGRAMMING
  • 22.4.1 Accessing Options
  • 22.4.2 Program Types
• 22.5 REPURPOSING CONTENT
  • 22.5.1 Interactivity
  • 22.5.2 Content Personalization
• 22.6 ROLE OF WI-FI AND WIMAX

23. BILLING AND SERVICE PROVISIONING

• 23.1 REVENUE MODELS
• 23.2 BILLING SYSTEMS
• 23.3 SERVICE PROVISIONING

24. MARKET FORECAST

• 24.1 MOBILE TV USER FORECAST
  • 24.1.1 Global Mobile TV User Forecast
  • 24.1.2 European Mobile TV User Forecast
  • 24.1.3 North American Mobile TV User Forecast
  • 24.1.4 Asia-Pacific Mobile TV User Forecast
  • 24.1.5 Latin American Mobile TV User Forecast
  • 24.1.6 Africa and Middle East Mobile TV User Forecast
• 24.2 REVENUE FORECAST
  • 24.2.1 Global Mobile TV Revenue Forecast
  • 24.2.2 European Mobile TV Revenue Forecast
  • 24.2.3 North American Mobile TV Revenue Forecast
  • 24.2.4 Asia-Pacific Mobile TV Revenue Forecast
  • 24.2.5 Latin American Mobile TV Revenue Forecast
  • 24.2.6 Africa and Middle East Mobile TV Revenue Forecast
• 24.3 REGIONAL
  • 24.3.1 Mobile TV Users by Region
  • 24.3.2 Mobile Pay-TV Subscribers by Region
  • 24.3.3 Mobile TV Revenue by Region

25. CONCLUSIONS AND RECOMMENDATIONS

• 25.1 CONCLUSIONS
• 25.2 RECOMMENDATIONS
  • 25.2.1 Recommendations for Operators
  • 25.2.2 Recommendations for Equipment Vendors
  • 25.2.3 Recommendations for Regulators
  • 25.2.4 Recommendations for Broadcasters

GLOSSARY

Figures

• Figure 1: Global Free-to-Air Mobile and Mobile Pay-TV Users, 2006-2013
• Figure 2: Global Mobile TV Users, 2006-2013
• Figure 3: Global Mobile Pay-TV Subscribers, 2006-2013
• Figure 4: Global Share of Mobile TV Users by Technology, 2006
• Figure 5: Global Share of Mobile TV Users by Technology, 2013
• Figure 6: Global Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 7: Global Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 8: European Mobile TV Users, 2006-2013
• Figure 9: European Mobile Pay-TV Subscribers, 2006-2013
• Figure 10: European Share of Mobile TV Users by Technology, 2006
• Figure 11: European Share of Mobile TV Users by Technology, 2013
• Figure 12: European Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 13: European Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 14: North American Mobile TV Users, 2006-2013
• Figure 15: North American Mobile Pay-TV Subscribers, 2006-2013
• Figure 16: North American Share of Mobile TV Users by Technology, 2006
• Figure 17: North American Share of Mobile TV Users by Technology, 2013
• Figure 18: North American Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 19: North American Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 20: Asia-Pacific Mobile TV Users, 2006-2013
• Figure 21: Asia-Pacific Mobile Pay-TV Subscribers, 2006-2013
• Figure 22: Asia-Pacific Share of Mobile TV Users by Technology, 2006
• Figure 23: Asia-Pacific Share of Mobile TV Users by Technology, 2013
• Figure 24: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 25: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 26: Latin American Mobile TV Users, 2006-2013
• Figure 27: Latin American Mobile Pay-TV Subscribers, 2006-2013
• Figure 28: Latin American Share of Mobile TV Users by Technology, 2006
• Figure 29: Latin American Share of Mobile TV Users by Technology, 2013
• Figure 30: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 31: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 32: Africa-Middle East Mobile TV Users, 2006-2013
• Figure 33: Africa-Middle East Mobile Pay-TV Subscribers, 2006-2013
• Figure 34: Africa-Middle East Share of Mobile TV Users by Technology, 2006
• Figure 35: Africa-Middle East Share of Mobile TV Users by Technology, 2013
• Figure 36: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 37: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 38: Global Mobile Pay-TV Revenue 2006-2013135
• Figure 39: Global Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 40: Global Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 41: European Mobile Pay-TV Revenue 2006-2013 137
• Figure 42: European Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 43: European Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 44: North American Mobile Pay-TV Revenue 2006-2013 139
• Figure 45: North American Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 46: North American Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 47: Asia-Pacific Mobile Pay-TV Revenue 2006-2013 142
• Figure 48: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 49: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 50: Latin America Mobile Pay-TV Revenue 2006-2013 144
• Figure 51: Latin America Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 52: Latin America Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 53: Africa and Middle East Mobile Pay-TV Revenue 2006-2013
• Figure 54: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 55: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 56: Mobile TV Users by Region, 2006-2013
• Figure 57: Share of Mobile TV Users by Region, 2006
• Figure 58: Share of Mobile TV Users by Region, 2013
• Figure 59: Mobile TV Subscribers by Region, 2006-2013
• Figure 60: Share of Mobile TV Subscribers by Region, 2006
• Figure 61: Share of Mobile TV Subscribers by Region, 2013
• Figure 62: Mobile TV Revenue by Region, 2006-2013153
• Figure 63: Share of Mobile TV Revenue by Region, 2006
• Figure 64: Share of Mobile TV Revenue by Region, 2013

Tables

• Table 1: Out-of-Band Broadcast Technologies
• Table 2: Global Mobile TV Users by Technology, 2006-2013
• Table 3: Global Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 4: European Mobile TV Users by Technology, 2006-2013
• Table 5: European Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 6: North American Mobile TV Users by Technology, 2006-2013
• Table 7: North American Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 8: Asia-Pacific Mobile TV Users by Technology, 2006-2013
• Table 9: Asia-Pacific Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 10: Latin American Mobile TV Users by Technology, 2006-2013
• Table 11: Latin American Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 12: Africa-Middle East Mobile TV Users by Technology, 2006-2013
• Table 13: Africa-Middle East Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 14: Global Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 15: European Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 16: North American Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 17: Asia-Pacific Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 18: Latin America Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 19: Africa and Middle East Mobile Pay-TV Revenue by Technology, 2006-2013