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SUMMARY
Data from Wireless World Forum's "South Africa Mobile Market" statistical
handbook shows that there will be close t30 million South African mobile phone
owners by 2007, more than in the Canadian and Australian markets combined and
close behind the mobile market in Spain. However, the boom will slow rapidly
with new subscriber numbers falling by 78% as some age groups in the 20-40
demographic approach 100% penetration.
As ownership levels rise, voice ARPU will fall from $23.2 pcm t$21.9 pcm. A
contributing factor tthis is the fact that the majority of new accounts are
prepay, generating around 86% less ARPU than postpay accounts for operators.
South Africa has a large youth population and their use of data services such
as SMS and mobile music will account for a growing percentage of blended ARPU,
reaching 10% by 2007. Overall revenue will rise t$8.77 bn by 2007, aided by
new subscribers and the increase in data ARPU, with messaging and content
services both contributing tthis.
The future challenge for operators will be how tprevent ARPU and revenue from
being further eroded in the face of falling numbers of new subscribers.
TABLE OF CONTENTS
Contents
Introduction
Methodology
Population
- Insights: Population
- Graph: Population Size
- Table: Population Size
- Graph: Population Size by Age
- Table: Population Size by Age
GDP
- Insights: GDP
- Graph: GDP
- Table: GDP
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscriptions
- Table: New Subscriptions
- Graph: New Subscriptions by Age
- Table: New Subscriptions by Age
- Graph: Average Age of All and New Subscribers (Total and New)
- Table: Average Age of All and New Subscribers (Total and New)
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
PrePaid/PostPaid
- Insights: Prepaid/Postpaid
- Graph: Prepaid and Postpaid Accounts
- Table: Prepaid and Postpaid Accounts
- Graph: ARPU: Prepaid/Postpaid Comparison
- Table: ARPU: Prepaid/Postpaid Comparison
Content
- Insights: Content
- Table of Peak Content Revenues by Age Group
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenue Accounted for by Messaging Services
- Table: Percent of Data Revenue Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenue Generated by Messaging Services
- Table: Revenue Generated by Messaging Services
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenue Generated by Music Content
- Table: Revenue Generated by Music Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Table: Operator Market Share by Subscriptions
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenue Generated by Operator
- Table: Revenue Generated by Operator
- Graph: Operator ARPU for 2004-2005
- Table: Operator ARPU for 2004-2005
- Graph: New Subscribers by Prepay/Postpay 2005
- Table: New Subscribers by Prepay/Postpay 2005
- Graph: ARPU for Prepaid/Postpaid Services 2005
- Table: ARPU for Prepaid/Postpaid Services 2005
- Graph: ARPU by Data/Voice Services 2005 (Stacked)
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services
- Table: Percent of ARPU by Data/Voice Services
- Graph: Data/Voice Revenue Split 2005 (Stacked)
- Graph: Data/Voice Revenue Split 2005
- Table: Data/Voice Revenue Split 2005
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