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SUMMARY
Data from Wireless World Forum's "Japan Mobile Market" statistical handbook
shows that future growth in the Japanese mobile market will be centred on the
under 14s and over 55s as 100% penetration is reached in all other age groups.
Penetration in the 5-9 year-old age group will more than double from 29% in
2004 treach 64% in 2007 but the largest number of new subscribers in 2006 will
come from the 55-65 age group, with 1.62 million new customers. Blended ARPU
will continue tdecline from $58 pcm in 2005 t$57 pcm by 2007 but data ARPU
will rise from $15 pcm t$17 pcm over the same period as content markets
continue tgrow. The mobile music market will be worth $1.35 bn by 2007. The
market for games will alsgrow, with the majority of games revenue being
generated by 20-30 year-olds. Despite falling ARPU, DoCoMand au by KDDI saw
both revenues and market share increase in 2005 due tincreases in their
subscriber bases. Vodafone KK continues tstruggle as falling numbers of
subscribers hit revenues and has a share of only 5.4% of the 3G market. The
next twyears will be landmark years for the Japanese mobile market. The
introduction of MNP combined with the first new entrants for 12 years will
challenge the existing hold of the operators over the market.
TABLE OF CONTENTS
Introduction
Methodology
Population
- Insights: Population
- Graph: Population Size
- Table: Population Size
- Graph: Population Size by Age
- Table: Population Size by Age
GDP
- Insights: GDP
- Graph: GDP
- Table: GDP
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscriptions
- Table: New Subscriptions
- Graph: New Subscriptions by Age
- Table: New Subscriptions by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
Content
- Insights: Content
- Table: Peak Content Revenues by Age Group
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenue Accounted for by Messaging Services
- Table: Percent of Data Revenue Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenue Generated by Messaging Services
- Table: Revenue Generated by Messaging Services
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenue Generated by Music Content
- Table: Revenue Generated by Music Content
- Graph: ARPU Generated by Games Content
- Table: ARPU Generated by Games Content
- Graph: Revenue Generated by Games Content
- Table: Revenue Generated by Games Content
- Graph: Revenue Generated by Adult Content
- Table: Revenue Generated by Adult Content
- Graph: Revenue Generated by Alerts Content
- Table: Revenue Generated by Alerts Content
- Graph: Revenue Generated by Gambling Content
- Table: Revenue Generated by Gambling Content
- Graph: Revenue Generated by Social Content
- Table: Revenue Generated by Social Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Graph: Subscribers by Operator
- Table: Operator Market Share by Subscriptions
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenue Generated by Operator
- Table: Revenue Generated by Operator
- Graph: 3G Market Share by Subscriptions
- Graph: 3G Subscribers by Operator
- Table: 3G Market Share by Subscriptions
- Graph: 2G Market Share by Subscriptions
- Graph: 2G Subscribers by Operator
- Table: 2G Market Share by Subscriptions
- Graph: PHS Market Share by Subscriptions
- Graph: PHS Subscribers by Operator
- Table: PHS Market Share by Subscriptions
- Graph: New 2G/3G Subscribers 2005
- Graph: Overall New Subscribers 2005
- Table: New Subscribers 2005
- Graph: ARPU by Operator
- Table: ARPU by Operator
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services
- Table: Percent of ARPU by Data/Voice Services
- Graph: Data/Voice Revenue Split 2005 (Stacked)
- Graph: Data/Voice Revenue Split 2005
- Table: Data/Voice Revenue Split 2005
- Graph: Mobile Internet Market Share by Subscriptions
- Table: Mobile Internet Subscribers by Service
- Graph: Churn by Operator
- Table: Churn by Operator
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