| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
Data from Wireless World Forum's "German Mobile Market 2006" statistical
handbook reveals that ARPU is in decline across the German operators and
average ARPU will fall from $28.0 pcm in 2005 to $26.5 pcm, a year on year
fall of 2.7%.
As penetration nears 100% in the key German demographic, growth will occur via
subscribing the old and young, improving the prepay/postpay ratio and
optimising ARPU through data services. In accordance with international
trends, Germany is seeing growth in data revenues. Falling voice revenues and
rising data revenues will cause the percentage of ARPU spent on data services
to rise from 18% in 2005 to 21% in 2007.
Prepaid subscription numbers are only slightly greater than postpaid
subscription numbers, giving Germany one of the lowest prepay/postpay ratios
in Europe. Growth in 2005 was strongest in the prepaid market with T-mobile,
Vodafone and O2 all seeing larger subscriber growth in the prepay sector. In
contrast, 88% of E-plus's new subscriptions were in the postpay sector.
Vodafone and T-mobile hold just under 75% of the market in terms of
subscription numbers. O2 customers generated the highest ARPU in 2005 at $32.2
pcm and spent the highest proportion of ARPU on data services at 22.8%.
TABLE OF CONTENTS
Introduction
Methodology
Population
- o Insights: Population
- o Graph: Population
- o Table: Population
- o Graph: Population by Age
- o Table: Population by Age
GDP
- o Insights: GDP
- o Graph: GDP
- o Table: GDP
Ownership
- o Insights: Ownership
- o Insights: Ownership Vs Subscriber Figures
- o Graph: Reported Subscriber Figures Vs Ownership Levels
- o Table: Reported Subscriber Figures Vs Ownership Levels
- o Graph: Mobile Ownership and Penetration Rates
- o Table: Mobile Ownership and Penetration Rates
- o Graph: Mobile Ownership by Age
- o Table: Mobile Ownership by Age
- o Graph: Mobile Ownership by Age Group
- o Table: Mobile Ownership by Age Group
- o Graph: Penetration by Age
- o Table: Penetration by Age
- o Graph: New Subscribers
- o Table: New Subscribers
- o Graph: New Subscribers by Age
- o Table: New Subscribers by Age
- o Graph: Average Age of All and New Subscribers
- o Table: Average Age of All and New Subscribers
ARPU
- o Insights: ARPU
- o Graph: Blended ARPU
- o Table: Blended ARPU
- o Graph: Blended ARPU by Age
- o Table: Blended ARPU by Age
- o Graph: ARPU Voice/Data Mix
- o Table: ARPU Voice/Data Mix
- o Graph: ARPU for Voice Services by Age
- o Table: ARPU for Voice Services by Age
- o Graph: ARPU for Data Services by Age
- o Table: ARPU for Data Services by Age
Revenues
- o Insights: Revenues
- o Graph: Total Revenues
- o Table: Total Revenues
- o Graph: Revenues by Age
- o Table: Revenues by Age
Prepaid/Postpaid
- o Insights: Prepaid/Postpaid
- o Graph: Prepaid and Postpaid Accounts
- o Table: Prepaid and Postpaid Accounts
- o Graph: ARPU: Prepaid Postpaid Comparison
- o Table: ARPU: Prepaid Postpaid Comparison
Content
- o Insights: Content
- o Graph: Data as a Percentage of ARPU
- o Table: Data as a Percentage of ARPU
- o Graph: Percent of Data Revenues Accounted for by Messaging Services
- o Table: Percent of Data Revenues Accounted for by Messaging Services
- o Graph: Mobile Content ARPU
- o Table: Mobile Content ARPU
- o Graph: Mobile Content Market Valuations
- o Table: Mobile Content Market Valuations
- o Table: Table of Peak Content Revenues by Age Group
- o Graph: ARPU Generated by Messaging Services
- o Table: ARPU Generated by Messaging Services
- o Graph: Revenue Generated by Messaging Services
- o Table: Revenue Generated by Messaging Services
- o Graph: ARPU Generated by Music Services
- o Table: ARPU Generated by Music Services
- o Graph: Revenue Generated by Music Content
- o Table: Revenue Generated by Music Content
- o Graph: ARPU Generated by Games Content
- o Table: ARPU Generated by Games Content
- o Graph: Revenue Generated by Games Content
- o Table: Revenue Generated by Games Content
- o Graph: Revenues Generated by Adult Content
- o Table: Revenues Generated by Adult Content
- o Graph: Revenues Generated by Alerts Content
- o Table: Revenues Generated by Alerts Content
- o Graph: Revenues Generated by Gambling Content
- o Table: Revenues Generated by Gambling Content
- o Graph: Revenues Generated by Social Content
- o Table: Revenues Generated by Social Content
Operator Statistics
- o Insights: Operators
- o Graph: Operator Market Share by Subscriptions
- o Graph: Subscribers by Operator
- o Table: Operator Market Share by Subscriptions
- o Graph: Operator Market Share by Revenue Generated
- o Graph: Revenue Generated by Operator
- o Table: Revenue Generated by Operator
- o Graph: ARPU Generated by Operator
- o Table: ARPU Generated by Operator
- o Graph: New Subscriptions by Prepay/Postpay 2005
- o Table: New Subscriptions by Prepay/Postpay 2005
- o Graph: ARPU for Prepay/Postpay Services 2005
- o Table: ARPU for Prepay/Postpay Services 2005
- o Graph: ARPU by Data/Voice Services 2005
- o Table: ARPU by Data/Voice Services 2005
- o Graph: Percent of ARPU by Data/Voice Services 2005
- o Table: Percent of ARPU by Data/Voice Services 2005
- o Graph: Data/Voice Revenues Split 2005
- o Table: Data/Voice Revenues Split 2005
Credits
About Us
Contact Information
|
