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SUMMARY
Data from Wireless World Forum's "mobileYouth Fanscape 2006" reveals
significant differences between the profiles of the US network operator
customers. Data for the 254 page report was based on a comprehensive survey of
4,602 US cellphone customers treveal user preferences and spending patterns by
operator, age, gender and location.
TABLE OF CONTENTS
1. Summary
2. Methodology
3. Operator KPI
- Insights: US Carriers
- Graph: Operator Subscription Numbers
- Table: Operator Subscription Numbers
- Insights: ARPU
- Graph: Operator ARPU
- Table: Operator ARPU
4. Operator Customer Profile
- Customer Profile: USA Cellular
- Customer Profile: Virgin Mobile
- Music Preference
- Sports Preference
- Magazine Preference
- Retail Preference
- Customer Profile: Verizon Wireless
- Music Preference
- Sports Preference
- Magazine Preference
- Retail Preference
- Customer Profile: T-Mobile USA
- Music Preference
- Sports Preference
- Magazine Preference
- Retail Preference
- Customer Profile: Nextel
- Customer Profile: Sprint PCS
- Music Preference
- Sports Preference
- Magazine Preference
- Retail Preference
- Customer Profile: Cricket Communications
- Customer Profile: Cingular Wireless
- Music Preference
- Sports Preference
- Magazine Preference
- Retail Preference
- Customer Profile: Cellular One
- Customer Profile: AT&T Wireless
- Customer Profile: Alltel
5. Cross Correlation
- Insights: Demographic Groupings
- Graph: Age by Gender
- mobileYouth Fanscape 2006
- Insights: Churn and Lifestyle
- Graph: Churn by Family Dependence/Independence
- Insights: Mobile Music
- Graph: Desire tuse Mobile Music Functionality
- Insights: Mobile Marketing
- Graph: Desire tReceive and Respond tPromotional SMS
- Insights: Mobile Entertainment
- Graph: Attitudes Towards Mobile Entertainment Services
- Insights: Interest in New Services
- Graph: Novelty Seeking vs. Willingness tPay
6. Questionnaire Data
- Graph: Average Age of Respondents
- Table: Average Age of Respondents
- Graph: Male/Female Ratiof Respondents
- Table: Male/Female Ratiof Respondents
- Question: Dyou want treceive special offers via SMS?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: How many ringtones have you downloaded in the last 4 weeks?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you be interested in downloading full length songs?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you be interested in adding ringtones and/or game software
tyour phone?
- Graph: by Operator
- mobileYouth Fanscape 2006
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: When dyou plan tupgrade your phone?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you change tanother carrier if they had better games and
paid your
- cancellation fee?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you change tanother carrier if they have better ringtones
and paid
- your cancellation fee?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you change tanother carrier if they have better phones and
paid your cancellation fee?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Dyou share your account with family members?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you pay for a phone with better gaming?
- Graph7: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you choose a phone with an MP3 player if it was around the
same price
- as phones without?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: What's more important for your mobile - camera, MP3 or both?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Are you interested in watching videos on your phone?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Would you subscribe ta mobile music videchannel if it was $5 a
month?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Have you ever entered a contest with a text message?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: Dyou know what a 'short code' is?
- Graph: by Operator
- Table: by Operator
- Graph: by Age Group
- Table: by Age Group
- Graph: by Gender
- Table: by Gender
- Graph: by Location
- Table: by Location
- Question: What handset dyou own?
- Graph: US Cellular
- Table: US Cellular
- Graph: Virgin Mobile USA
- Table: Virgin Mobile USA
- Graph: Verizon Wireless
- Table: Verizon Wireless
- Graph: T-Mobile USA
- Table: T-Mobile USA
- Graph: Nextel
- Table: Nextel
- Graph: Sprint PCS
- Table: Sprint PCS
- Graph: Cricket Communications
- Table: Cricket Communications
- Graph: Cingular Wireless
- Table: Cingular Wireless
- Graph: Cellular One
- mobileYouth Fanscape 2006
- Table: Cellular One
- Graph: AT&T Wireless
- Table: AT&T Wireless
- Graph: Alltel
- Table: Alltel
- Consumer Preferences by Operator
- What is your favorite sport?
- What type of music dyou listen to?
- What is your favorite music magazine?
- What is your favorite fashion magazine?
- What is your favorite sporting/gaming magazine?
- What is your favorite entertainment magazine?
- Where dyou buy items for your mobile phone?
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