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SUMMARY
Data from Wireless World Forum's "Spain Mobile Market 2006" statistical
handbook shows that the mobile market in Spain is in a strong position with
revenues and subscriber numbers on the rise. ARPU will increase to $43 pcm by
2007. Although voice ARPU will remain relatively stable for the next two
years, data ARPU will increase by $1.50 to $7.30. Revenues from messaging
services will also increase, but there will be greater growth in mobile
content markets, causing the percentage of data ARPU from messaging to fall
from 91.5% to 88.1%. 2005 saw little change in Spanish operators' market
shares. Market leader Movistar had the highest ARPU in 2005, but Vodafone
customers spent the most on data services at $6.19 pcm. As voice ARPU begins
to plateau, the future focus for operators will shift to promoting their range
of data services in order to boost revenues and market share.
TABLE OF CONTENTS
Introduction
Methodology
Population
- Insights: Population
- Graph: Population
- Table: Population
- Graph: Population by Age
- Table: Population by Age
GDP
- Insights: GDP
- Graph: GDP per Capita
- Table: GDP per Capita
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscribers
- Table: New Subscribers
- Graph: New Subscribers by Age
- Table: New Subscribers by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
Prepaid/Postpaid
- Insights: Prepaid/Postpaid
- Graph: Prepaid and Postpaid Accounts
- Table: Prepaid and Postpaid Accounts
Content
- Insights: Content
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenues Accounted for by Messaging Services
- Table: Percent of Data Revenues Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Table: Peak Content Revenues by Age Group
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenues Generated by Messaging Services
- Table: Revenues Generated by Messaging Services
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenues Generated by Music Content
- Table: Revenues Generated by Music Content
- Graph: Revenues Generated by Games Content
- Table: Revenues Generated by Games Content
- Graph: Revenues Generated by Adult Content
- Table: Revenues Generated by Adult Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Table: Operator Market Share by Subscriptions
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenues Generated by Operator Wireless World Forum
- Table: Revenues Generated by Operator +44 (0) 207 386 3635
- Graph: ARPU by Operator 2004 - 2005
- Table: ARPU by Operator 2004 - 2005
- Graph: New Subscriptions by Prepay/Postpay 2005
- Table: New Subscriptions by Prepay/Postpay 2005
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services 2005
- Table: Percent of ARPU by Data/Voice Services 2005
- Graph: Data/Voice Revenues Split 2005
- Table: Data/Voice Revenues Split 2005
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