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SUMMARY
Data from Wireless World Forum's "Canada Mobile Market 2006" statistical
handbook reveals that strong growth in the number of postpaid subscribers has
led to a rise in blended ARPU from $46.00 pcm in 2004 to $48.80 pcm in 2005
and will continue to rise to $50.00 pcm in 2006 . Canada has one of the
highest postpay/prepay ratios in the world at 4:1 and again saw more new
postpay subscriptions than prepay subscriptions in 2005. ARPU for postpay
services is typically over 4 times that of prepay services in Canada and
growth in postpay subscribers plays an important part in raising blended ARPU.
The big three operators all saw increased revenues in 2005 due to increasing
ARPU and growth in the number of subscribers. Canadian penetration stands at
54% in 2005 and will rise to 63% in 2007, indicating that growth in operator
revenues will continue due to rising subscriber numbers. The percentage of
ARPU spent on data services will increase by 4.5 percentage points by 2007 to
12.1%, fuelled primarily by strong growth in the messaging sector. A high
postpay/prepay ratio and room for growth in subscriber numbers shows the
Canadian mobile market is in good health and will continue to grow into the
foreseeable future.
TABLE OF CONTENTS
Introduction
Methodology
Population
- Insights: Population
- Graph: Population
- Table: Population
- Graph: Population by Age
- Table: Population by Age
GDP
- Insights: GDP
- Graph: GDP per Capita
- Table: GDP per Capita
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscribers
- Table: New Subscribers
- Graph: New Subscribers by Age
- Table: New Subscribers by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
Prepaid/Postpaid
- Insights: Prepaid/Postpaid
- Graph: Prepaid and Postpaid Accounts
- Table: Prepaid and Postpaid Accounts
Messaging
- Insights: Messaging
- Graph: Number of Text Messages Sent
- Table: Number of Text Messages Sent
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenues Generated by Messaging Services
- Table: Revenues Generated by Messaging Services
Content
- Insights: Content
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenues Accounted for by Messaging Services
- Table: Percent of Data Revenues Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Table: Peak Content Revenues by Age Group
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenues Generated by Music Content
- Table: Revenues Generated by Music Content
- Graph: Revenues Generated by Games Content
- Table: Revenues Generated by Games Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Graph: Subscriptions by Operator
- Table: Operator Market Share by Subscriptions
- Graph: Big 3 Operator Market Share by Revenues Generated
- Graph: Revenues Generated by Operator
- Table: Revenues Generated by Operator
- Graph: ARPU by Operator 2004 - 2005
- Table: ARPU by Operator 2004 - 2005
- Graph: Prepay/Postpay Subscriptions 2005
- Table: Prepay/Postpay Subscriptions 2005
- Graph: New Subscriptions by Prepay/Postpay 2005
- Table: New Subscriptions by Prepay/Postpay 2005
- Graph: ARPU for Prepaid/Postpaid Services 2005
- Table: ARPU for Prepaid/Postpaid Services 2005
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services 2005
- Table: Percent of ARPU by Data/Voice Services 2005
- Graph: Data/Voice Revenues Split 2005
- Table: Data/Voice Revenues Split 2005
- Graph: Prepay Churn by Operator
- Table: Prepay Churn by Operator
- Graph: Postpay Churn by Operator
- Table: Postpay Churn by Operator
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