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SUMMARY
Data from Wireless World Forum's "Italy Mobile Market 2006" statistical
handbook shows that the data market will be worth $3.8 billion in 2007 a
growth of $1.1 billion since 2004. Italy has the third highest penetration
rate in the world with a 100% penetration rate in the 15 to 54 age range. With
little room for growth in terms of subscriber numbers, competition between
operators turns to pricing strategies which will cause ARPU to fall by 3.4%
year on year from $34.7pcm in 2005 to $32.4pcm in 2007. Rising ARPU from data
services and the ability of operators to distinguish themselves via data
services remains the best opportunity for operators to stem falling ARPU.
Three, the operator with the highest ARPU for data services was the only
operator to increase its market share in 2005, making inroads into the market
share of the two largest operators TIM and Vodafone. Wind, the budget
operator, maintained a constant market share.
TABLE OF CONTENTS
Introduction
Methodology
Population
- Insights: Population
- Graph: Population
- Table: Population
- Graph: Population by Age
- Table: Population by Age
GDP
- Insights: GDP
- Graph: GDP per Capita
- Table: GDP per Capita
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscribers
- Table: New Subscribers
- Graph: New Subscribers by Age
- Table: New Subscribers by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
- Graph: Total Voice Revenues
- Table: Total Voice Revenues
- Graph: Total Voice Revenues by Age
- Table: Total Voice Revenues by Age
- Graph: Total Data Revenues
- Table: Total Data Revenues
- Graph: Total Data Revenues by Age
- Table: Total Data Revenues by Age
Content
- Insights: Content
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenues Accounted for by Messaging Services
- Table: Percent of Data Revenues Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Table: Peak Content Revenues by Age Group
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenues Generated by Messaging Services
- Table: Revenues Generated by Messaging Services
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenues Generated by Music Content
- Table: Revenues Generated by Music Content
- Graph: Revenues Generated by Games Content
- Table: Revenues Generated by Games Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Graph: Subscriptions by Operator
- Table: Subscriptions by Operator
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenues Generated by Operator
- Table: Revenues Generated by Operator
- Graph: ARPU by Operator 2004 - 2005
- Table: ARPU by Operator 2004 - 2005
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services 2005
- Table: Percent of ARPU by Data/Voice Services 2005
- Graph: Data/Voice Revenues Split 2005
- Table: Data/Voice Revenues Split 2005
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