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SUMMARY
Rising data revenue underlies positive growth in the Australian mobile market
and will account for 61% of top line growth by 2007. The remaining 49% of
revenue growth stems from a growing subscriber base and rising ARPU. Overall,
revenues will increase by 4% pa to end 2007 on $7.35 billion. The future
challenge for the Australian operators will be maintaining ARPU in the face of
a market reaching saturation beyond 2007. The diversification of services,
particularly through data products provides one route to reducing churn and
stemming falling ARPU.
TABLE OF CONTENTS
Introduction
Methodology
Population
- Insights: Population
- Graph: Population
- Table: Population
- Graph: Population by Age
- Table: Population by Age
GDP
- Insights: GDP
- Graph: GDP per Capita
- Table: GDP per Capita
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscribers
- Table: New Subscribers
- Graph: New Subscribers by Age
- Table: New Subscribers by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
- Graph: Total Voice Revenues
- Table: Total Voice Revenues
- Graph: Total Voice Revenues by Age
- Table: Total Voice Revenues by Age
- Graph: Total Data Revenues
- Table: Total Data Revenues
- Graph: Total Data Revenues by Age
- Table: Total Data Revenues by Age
Prepaid/Postpaid
- Insights: Prepaid/Postpaid
- Graph: Prepaid and Postpaid Accounts
- Table: Prepaid and Postpaid Accounts
Content
- Insights: Content
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenues Accounted for by Messaging Services
- Table: Percent of Data Revenues Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Table: Peak Content Revenues by Age Group
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenues Generated by Messaging Services
- Table: Revenues Generated by Messaging Services
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenues Generated by Music Content
- Table: Revenues Generated by Music Content
- Graph: Revenues Generated by Games Content
- Table: Revenues Generated by Games Content
- Graph: Revenues Generated by Adult Content
- Table: Revenues Generated by Adult Content
- Graph: Revenues Generated by Alerts Content
- Table: Revenues Generated by Alerts Content
- Graph: Revenues Generated by Gambling Content
- Table: Revenues Generated by Gambling Content
- Graph: Revenues Generated by Social Content
- Table: Revenues Generated by Social Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Graph: Subscriptions by Operator
- Table: Subscriptions by Operator
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenues Generated by Operator
- Table: Revenues Generated by Operator
- Graph: ARPU by Operator 2004 - 2005
- Table: ARPU by Operator 2004 - 2005
- Graph: Prepay/Postpay Subscriptions 2005
- Table: Prepay/Postpay Subscriptions 2005
- Graph: New Subscriptions by Prepay/Postpay 2005
- Table: New Subscriptions by Prepay/Postpay 2005
- Graph: ARPU for Prepaid/Postpaid Services 2005
- Table: ARPU for Prepaid/Postpaid Services 2005
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services 2005
- Table: Percent of ARPU by Data/Voice Services 2005
- Graph: Data/Voice Revenues Split 2005
- Table: Data/Voice Revenues Split 2005
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