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SUMMARY
Content services will grow faster than the messaging market to account for 13%
of data revenues by 2007 (up from 8% in 2004) as the Portuguese operators look
to data services to stem falling revenues. 80% of Portugal's 400 million new
subscribers will come from the Senior (over 65) and Youth (under 9) segments
due to saturation in the intermediary age groups. Competition within the
market is leading to a decline in voice ARPU and in turn, a decline in overall
operator revenues. Content is an emerging source of revenues and provides a
means of stemming falling ARPU and diversifying operator profiles. Data
services in Portugal are growing and will account for $422 million in revenues
by 2007 (a rise of 22% since 2005).
TABLE OF CONTENTS
Introduction
Methodology
Population
- Insights: Population
- Graph: Population
- Table: Population
- Graph: Population by Age
- Table: Population by Age
GDP
- Insights: GDP
- Graph: GDP per Capita
- Table: GDP per Capita
Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscribers
- Table: New Subscribers
- Graph: New Subscribers by Age
- Table: New Subscribers by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
- Graph: Total Voice Revenues
- Table: Total Voice Revenues
- Graph: Total Voice Revenues by Age
- Table: Total Voice Revenues by Age
- Graph: Total Data Revenues
- Table: Total Data Revenues
- Graph: Total Data Revenues by Age
- Table: Total Data Revenues by Age
Prepaid/Postpaid
- Insights: Prepaid/Postpaid
- Graph: Prepaid and Postpaid Accounts
- Table: Prepaid and Postpaid Accounts
Content
- Insights: Content
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenues Accounted for by Messaging Services
- Table: Percent of Data Revenues Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Table: Peak Content Revenues by Age Group
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenues Generated by Messaging Services
- Table: Revenues Generated by Messaging Services
- Graph: ARPU Generated by Music Content
- Table: ARPU Generated by Music Content
- Graph: Revenues Generated by Music Content
- Table: Revenues Generated by Music Content
- Graph: Revenues Generated by Games Content
- Table: Revenues Generated by Games Content
- Graph: Revenues Generated by Adult Content
- Table: Revenues Generated by Adult Content
- Graph: Revenues Generated by Alerts Content
- Table: Revenues Generated by Alerts Content
- Graph: Revenues Generated by Gambling Content
- Table: Revenues Generated by Gambling Content
- Graph: Revenues Generated by Social Content
- Table: Revenues Generated by Social Content
Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Graph: Subscriptions by Operator
- Table: Subscriptions by Operator
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenues Generated by Operator
- Table: Revenues Generated by Operator
- Graph: ARPU by Operator 2004 - 2005
- Table: ARPU by Operator 2004 2005
- Graph: Prepay/Postpay subscriptions 2005
- Table: Prepay/Postpay subscriptions 2005
- Graph: New Subscriptions by Prepay/Postpay 2005
- Table: New Subscriptions by Prepay/Postpay 2005
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services 2005
- Table: Percent of ARPU by Data/Voice Services 2005
- Graph: Data/Voice Revenues Split 2005
- Table: Data/Voice Revenues Split 2005
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