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Web Content Management Market Shares, Strategies, and Forecasts, 2008 to 2014
Product Type: Market Research Report Publication Date: Sep 15, 2008
 
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SUMMARY

WinterGreen Research announces that it has a new study on Web content management markets. Systems are poised for significant growth as people move to purchase for new marketing and Web 2.0 based applications based on XML and integration technologies.

Web content management (WCM) systems are basic infrastructure for unstructured information published to the Web from departments. Unstructured information is becoming more structured as it is tagged with XML tags and managed in components enabling reuse and repurposing of content. As unstructured content begins to look like structured content, the database techniques are migrating to Web content management markets.

To effectively attract and engage customers online, marketing departments need to quickly and easily create landing pages, entire Web sites and a variety of interactive online campaigns that will enable them to unlock the potential of their interactive strategies.

Web positioning addresses systems appropriate for use by Web savvy consumers that select their financial instruments. Insurance, or soap (whatever) based on their online experience. Solutions empower delivery of content that will engage individuals in the digital marketplace. Businesses seek to maximize online performance. Solutions enable customers to continue to leverage content in creative ways. Content drives online business performance.

Web content management (WCM) systems are basic infrastructure for placing unstructured information on Web sites. Web content management is a central aspect of growing the business and staying competitive because it provides access to information that can be used for decision making. Web content management solutions help corporations organize, control and access vital business image and video content useful for designing marketing campaigns.

Web content management solutions matter to corporate IT because they are used to manage the ever-increasing volumes of information used by marketing departments dispersed all over the world. Web content needs to conform to mounting regulatory requirements and legislative pressure. Web content management systems are used by marketing departments to provide information in a manner that is responsive to requests.

Caching systems are evolving inside repository systems to speed up delivery of information. Alternative delivery systems are creating flexibility for document and content capabilities. The entry of SaaS players and open source players changes the market by giving Web 2.0 market participants strategic advantage.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are done. Managing rich media assets is an essential component of an enterprise content platform. Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets.

Web content management markets at $372 million in 2007 are anticipated to reach $2 billion by 2014. Market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability ot have data sent over portable wireless devices.

Research Methodology

WinterGreen Research authors use a structured, consistent, and detailed research approach. The methodology supports an analytical approach to market research. In depth comparisons are made of many aspects of the market. Data relating to Industry segments is developed to permit presentation of forecasts and market share positioned to have substantive value.

Research has been automated using automation of interactive surveys that implement delta trend analysis and instant messaging in combination with e-mail. Automation is made possible because of a proprietary engine that implements multilayered cell based analysis. Modular systems support dynamic computing that use a graphical configuration engine to reach more people in a research modality.

Full spectrum research and information services, including market reports, customized research, and customer interviewing are available, reports and research are positioned to provide strategic value to industry participants, strategic planners, and product managers.

New systems combine sales tools and independent industry analysis, seeking to leverage the expertise of the sales force and combine it with the skepticism of the analysts to provide accurate return on investment analysis.

TABLE OF CONTENTS

  • Web Content Management Executive Summary
  • Web Content Management Market Driving Forces
    • Web Content Management Market Driving Forces
    • Web Site Content Management
  • Internet Site / Web Content Management Market Shares
  • Web Content Management Market Forecasts

1. Web Content Management Market Description and Market Dynamics

  • 1.1 Web Publishing
    • 1.1.1 Web Publishing Expanding Beyond Marginalized Departmental Sites
    • 1.1.2 Web Publishing Depends on Improved Security
    • 1.1.3 Web Content Management System Cultural Collision
    • 1.1.4 Web Content Management System
  • 1.2 Web Publishing Depends on Improved Security
    • 1.2.1 Web Content Management System Cultural Collision
    • 1.2.2 Web Content Management System
    • 1.2.3 Master Data Content Management
  • 1.3 Content Management In Different Size Organizations
    • 1.3.1 Rapid Product Introductions And Multi- Channel Marketing Campaigns
    • Digital Technology Information Sharing For Business Functions
  • 1.4 Web 2.0 Internet Scale Mainstream Applications
    • 1.4.1 Web 2.0 Design Patterns
    • 1.4.2 Data is Next for Web 2.0
    • 1.4.3 Network Effects
    • 1.4.4 Collaboration
    • 1.4.5 Social Networking Heuristics
    • 1.4.6 Wiki-Style Collaborative Editing

2. Web Content Management Market Shares and Forecasts

  • 2.1 Web Content Management Market Driving Forces
    • 2.1.1 Web Content Management Market Driving Forces
    • 2.1.2 Web 2.0
    • 2.1.3 Content Control Frameworks
    • 2.1.4 Internet As A Critical Sales, Service And Communications Channel
    • 2.1.5 Web Site Content Management
    • 2.1.6 Channel and Solution Providers
  • 2.2 Internet Site / Web Content Management Market Shares
    • 2.2.1 Open Text RedDot Content Management Solution
    • 2.2.2 Open Text / RedDot
    • 2.2.3 EMC Significant Web Content Management Solution
    • 2.2.4 Interwoven TeamSite High-performance Repository
    • 2.2.5 Oracle UCM Document Management
    • 2.2.6 IBM Web Content Management Filenet Systems & Technology
  • 2.3 Vignette
  • 2.4 Web Content Management Market Forecasts
    • 2.4.1 Web Content Management Frameworks
  • 2.5 Content Management Regional Analysis
    • 2.5.1 Open Text Solutions
    • 2.5.2 Asia Pacific Content Management Market

3. Web Content Management Product Description

  • 3.1 Open Text / RedDot
    • 3.1.1 Open Text / RedDot Web Globalization -- Cultural Appropriateness
    • 3.1.2 RedDot Localization Of Web Sites
    • 3.1.3 RedDot Web Content Management Software
    • 3.1.4 RedDot Web Content Management Search
    • 3.1.5 OpenText Web Content Management
  • 3.2 EMC Web Content Management
    • 3.2.1 EMC Archiving Services
  • 3.3 Interwoven TeamSite
    • 3.3.1 Interwoven TeamSite High-performance Repository
    • 3.3.2 Interwoven TeamSite Unified Approach
    • 3.3.3 Interwoven TeamPortal Critical Elements
    • 3.3.4 Interwoven Team Portal
    • 3.3.5 Interwoven WorkSite
    • 3.3.6 Interwoven Universal Search
  • 3.4 Oracle UCM Web Content Management
    • 3.4.1 Oracle UCM Document Management
  • 3.5 EMC / Documentum
    • 3.5.1 EMC Business Process Management
    • 3.5.2 EMC Collaboration and Document Management
    • 3.5.3 EMC Compliance
  • 3.6 IBM Web Content Management Filenet Bank Systems & Technology
    • 3.6.1 IBM Workplace Web Content Management
    • 3.6.2 IBM Workplace Web Content Management Solves Complex Publishing Challenges
    • 3.6.3 IBM Workplace Web Content Management Server Consolidation
    • 3.6.4 IBM Content Manager OnDemand
  • 3.7 Vignette
    • 3.7.1 Vignette Web Content Management Products
    • 3.7.2 Advanced Vignette Content Management
    • 3.7.3 Vignette Web Content Management
    • 3.7.4 Vignette Portals
    • 3.7.5 Vignette Collaboration
  • 3.8 Ektron
  • 3.9 TIBCO / Spotfire
    • TIBCO MDM - Collaborative Information Manager
  • 3.10 Adobe GoLive
    • Adobe Contribute CS3
    • Adobe Contribute Publishing Server
  • 3.11 Alfresco
    • 3.11.1 SDL Tridion
      • SDL Tridion Web Site Globalization
      • SDL Tridion Visual BluePrinting

4. Web Content Management Technology

  • 4.1 Web 2.0
    • 4.1.1 AJAX
    • 4.1.2 Web Content Manager UI Assessments
    • 4.1.3 User Interface Customization Scripting
    • 4.1.4 Form Field Validation
    • 4.1.5 Content Management Used To Index And Coordinate Unstructured Data
    • 4.1.6 Lifecycle Control of Content
    • 4.1.7 Content Management Economic Benefit
  • 4.2 Eco Systems Drive Web Content Management
    • 4.2.1 Storage
  • 4.3 Content Management vs. SOA Integration Implementations
    • 4.3.1 Standardization Of Interfaces
  • 4.4 Target Markets
  • 4.5 Authoring Tool Technology Vendors
  • 4.6 Collaborative Document Management
    • 4.6.1 Document Management Collaboration
    • 4.6.2 Web Marketing Positioning

5. Enterprise Content Management Company Profiles

  • 5.1 Enterprise Content Management Suite Vendors
    • 5.1.1 Major Enterprise Content Management Suite Vendors
    • 5.1.2 Mid-Range ECM
    • 5.1.3 Specialty MC Vendors
  • 5.2 Adobe / Macromedia
    • 5.2.1 Adobe Strategy
    • 5.2.2 Adobe Digital Imaging And Digital Video
    • 5.2.1 Adobe Customers
    • 5.2.4 Adobe Financials
    • 5.2.5 Adobe Ease Of Use For Information Management
  • 5.3 Alfresco
  • 5.4 Autonomy Group / Verity
  • 5.5 Blue Coat Systems
    • 5.5.1 Blue Coat Solution
    • 5.5.2 Blue Coat Revenue
    • 5.5.3 Blue Coat Acquisition of Packeteer
    • 5.5.4 Blue Coat Systems Customers
  • 5.6 Ektron
    • 5.6.1 Ektron CMS400.NET Collaborative Community
    • 5.6.1 Ektron Partners
    • 5.6.3 Ektron Customers
    • 5.6.3 Ektron Financials
  • 5.7 EMC
    • 5.7.1 EMC Acquisitions
    • 5.7.1 Selected EMC Partners
    • 5.7.3 Selected EMC Customers
    • 5.7.3 EMC Revenue
    • 5.7.5 EMC Segment Information
    • 5.7.6 EMC VMware Virtual Infrastructure
    • 5.7.7 EMC / Unisys and Expand Relationship in Enterprise Content Management
  • 5.8 FatWire
    • 5.8.1 FatWire Customers
    • 5.8.2 FatWire Partners
  • 5.9 Hewlett Packard
    • 5.9.1 Hewlett Packard Global Provider Of Products
    • 5.9.2 HP Products and Services: Segment Information
    • 5.9.3 Hewlett Packard Technology Solutions Group
    • 5.9.4 Hewlett Packard Enterprise Storage and Servers
    • 5.9.5 HP and Tower Software
    • 5.9.6 Hewlett Packard Tower Software TRIM Context 6
  • 5.10 IBM
    • 5.10.1 IBM Partners
    • 5.10.2 IBM ECM Customers
    • 5.10.3 IBM Revenue
    • 5.10.4 IBM Multinational Computer Technology
    • 5.10.5 IBM SOA Infrastructure
    • 5.10.6 IBM WebSphere SOA Business Integration Foundation
    • 5.10.7 IBM 2008 Fourth-Quarter and Full-Year Revenue
  • 5.11 Informatica
    • 5.11.1 Informatica Partners
    • 5.11.2 Informatica Customers
    • 5.11.3 Informatica Financials
  • 5.12 Intel / Sarvega
    • 5.12.1 Sarvega
  • 5.13 Interwoven
    • 5.13.1 Interwoven Engagement/Matter-Centric Collaboration Solution
    • 5.13.2 Interwoven Revenue
    • 5.13.3 Interwoven Best Practices Persuasive Content Improves the Customer Experience
    • 5.13.4 Interwoven Partners
    • 5.13.5 Interwoven Partner Classifications
  • 5.14 JustSystems
  • 5.14 Magnus Group
    • 5.15.1 Vasont Systems
    • 5.15.2 Vasont Partners
    • 5.15.3 Vasont Systems Consulting Partner / Bright Path Solutions
    • 5.15.4 Vasont Systems Consulting Partner / Lionbridge
    • 5.15.5 Vasont Systems Consulting Partner / Wolff and Associates, LLC. Wolff
    • 5.15.6 Vasont Client / Server
    • 5.15.7 Vasont ASP Model
    • 5.15.8 Vasont
    • 5.15.9 Progressive Information Technologies
  • 5.16 Microsoft
    • 5.16.1 Microsoft Revenue
    • 5.16.2 Microsoft Client Revenue
    • 5.16.3 Microsoft Server and Tools Revenue
    • 5.16.4 Microsoft Online Services Business Revenue
    • 5.16.5 Microsoft Business Division Revenue
    • 5.16.6 Microsoft Entertainment and Devices Division
    • 5.16.7 Microsoft Segment Revenue
    • 5.16.8 Microsoft Competition
    • 5.16.9 Microsoft Security Vulnerabilities
    • 5.16.10 Microsoft Client Segment
    • 5.16.11 Microsoft Segments
    • 5.16.12 Open Text Livelink ECM Integration Microsoft Office SharePoint Server
    • 5.16.13 Microsoft Multinational Computer Technology
    • 5.16.14 Selected Microsoft Partners
    • 5.16.15 Microsoft Financials
  • 5.17 OpenText
    • 5.17.1 Open Text"! As An Independent Software Vendor
    • 5.17.2 Open Text"! Livelink ECM Product Line
    • 5.17.3 OpenText Customers
    • 5.17.4 Open Text Sony Alliance
    • 5.17.5 Open Text Industry Positioning
    • 5.17.6 Open Text Strategic Partnerships
    • 5.17.7 Open Text Strategic Customers
    • 5.17.8 OpenText Partners
    • 5.17.9 Open Text Livelink ECM Integration Microsoft Office SharePoint Server
    • 5.17.10 OpenText Revenue
  • 5.18 Oracle / Stellent
    • 5.18.1 Oracle Partners
    • 5.18.2 Oracle Customers
    • 5.18.3 Oracle Financials
  • 5.19 Percussion
    • 5.19.1 Percussion Partners
    • 5.19.2 Percussion Customers
  • 5.20 Tibco
    • 5.20.1 Tibco Partners
    • 5.20.2 Tibco Customers
    • 5.20.3 Tibco Financials
    • 5.20.4 Tibco Software Integration Software
    • 5.20.5 Tibco Revenue
    • 5.20.6 Tibco Revenue:
    • 5.20.7 Tibco Fourth Quarter Revenue Fiscal 2007
    • 5.20.8 Tibco Customers
    • 5.20.9 Tibco Software Fourth Quarter 2007 Revenue
  • 5.21 Terremark
    • 5.21.1 Terremark Customers
    • 5.21.2 Terremark Financials
    • 5.21.3 Terremark Worldwide, Inc. Revenue
    • 5.21.4 Terremark / Data Return
    • 5.21.5 Terremark Worldwide Deploys Fully-Con Figured Production Servers in Minutes
    • 5.21.6 Terremark Enterprise Cloud Computing
    • 5.21.7 Terremark Revenue -- Infinistructure, Infinicenter
  • 5.22 Thoma Cressey Bravo / Hyland Software
    • 5.22.1 Thoma Cressey Bravo Strategy
    • 5.22.2 Thoma Cressey Bravo Partners
    • 5.22.3 Thoma Cressey Bravo Customers
    • 5.22.4 Thoma Cressey Bravo Financials
    • 5.22.5 Hyland Software
    • 5.22.6 Hyland Software OnBase Integrated Document Management and Retrieval Solutions
    • 5.22.7 Hyland Software Integrated Document Management and Workflow:
  • 5.23 TigerLogic Corporation
    • 5.23.1 TigerLogic Customers
  • 5.24 Vignette
    • 5.24.1 Vignette Partners
    • 5.24.2 Vignette Customers
    • 5.24.3 Vignette Financials
  • 5.25 Yash
  • 5.26 Younts Consulting

List of Tables and Figures

  • Table ES-1
    • Web Content Management Market Driving Forces
  • Table ES-1 (Continued)
    • Web Content Management Market Driving Forces
  • Figure ES-2
    • Worldwide Web Content Management License, Maintenance, and Services Market Shares, 2007
  • Figure ES-3
    • Worldwide Web Content Management License, Maintenance, and Services Market Forecasts Dollars, 2008-2014
  • Table 1-1
    • Web Publishing Functions
  • Table 1-2
    • Web Publishing Functions
  • Table 1-3
    • Content Management Digital Asset Uses
  • Table 2-1
    • Web Content Management Market Driving Forces
  • Table 2-2
    • Web 2.0 Internet Content Management Market Driving Forces
  • Figure 2-3
    • Worldwide Web Content Management License, Maintenance, and Services Market Shares, 2007
  • Table 2-4
    • Worldwide Web Content Management License, Maintenance, and Services Market Shares, 2007
  • Figure 2-5
    • EMC Interactive Interface
  • Figure 2-6
    • Worldwide Web Content Management License, Maintenance, and Services Market Forecasts Dollars, 2008-2014
  • Figure 2-7
    • Worldwide Web Content Management License, Maintenance, and Services Market Forecasts, Units, 2008-2014
  • Table 2-8
    • Worldwide Web Content Management License, Maintenance, and Services Market Forecasts Dollars, 2008-2014
  • Table 2-9
    • Content Management Framework Modules
  • Table 2-10
    • Web Content Management Driving Forces
  • Table 2-11
    • Competitive Aspects In The Web Content Management Industry
  • Figure 2-12
    • Regional Enterprise Content Management Markets
  • Table 2-13
    • Regional Enterprise Content Management Markets
  • Table 3-1
    • Open Text / RedDot Integrated Social Networking Capabilities
  • Table 3-2
    • Open Text / RedDot Security and Personalization For Social Networking
  • Table 3-3
    • Open Text / RedDot Compliance and Validation Services
  • Table 3-4
    • Open Text / RedDot Compliance and Validation Services
  • Table 3-5
    • Open Text / RedDot Web Globalization -- Cultural Appropriateness Aspects
  • Table 3-6
    • Open Text / RedDot Web Localization
  • Table 3-7
    • RedDot Web Site Localization Solutions
  • Table 3-7 (Continued)
    • RedDot Web Site Localization Solutions
  • Table 3-8
    • RedDot Web Site Localization Benefits
  • Table 3-9
    • RedDot CMS and LiveServer Features
  • Table 3-10
    • RedDot Web Content Management Search
  • Table 3-11
    • EMC Web Content Management Products
  • Table 3-12
    • EMC Archiving Services Benefits
  • Figure 3-13
    • EMC Interactive Interface.
  • Table 3-14
    • Benefits of Interwoven Teamsite
  • Table 3-15
    • Interwoven TeamSite Business Users Features
  • Table 3-16
    • Interwoven Products For Maximizing Online Business Performance
  • Table 3-17
    • Interwoven Web Content Management (WCM) Core Functions
  • Table 3-17 (Continued)
    • Interwoven Web Content Management (WCM) Core Functions
  • Table 3-18
    • Benefits of Interwoven Team Portal
  • Table 3-19
    • Benefits of Interwoven Worksite
  • Table 3-20
    • Features of Oracle UCM Web Content Management
  • Table 3-21
    • Features of Oracle UCM Document Management
  • Table 3-22
    • Benefits of Oracle UCM Document Management
  • Table 3-23

Web Content Management Market Shares, Strategies, and Forecasts, 2008 to 2014

Publisher: WinterGreen Research, Inc.

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