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SUMMARY
Combining analysis, insight and opinion - Zenith is pleased to unveil its new
series of short sharp topical market reports, delivering assessments of the
emerging issues that matter to consumers and the wider beverage industry:
- Adapt to change
- Be early to market
- Seize new growth opportunities
Zenith's new topical market report on weight management drinks investigates
this niche, functional beverage category and the many challenges it faces.
With much of the globe affected by rapidly increasing obesity rates, the
market for weight management drinks is developing in line with the trend to
‘self-manage’ health.
Zenith's Weight Management Drinks 2007 report provides full market totals by
volume and value, five year forecasts and brand profiles. The report provides
a full market commentary including: a summary of obesity issues, types of
weight management drinks, a look at nutritional claims and obstacles that
could impact the category's future development.
Zenith's 2007 Weight Management Drinks report covers:
- Weight management drinks volume sales in million litres, 2004-2011 (US,
West Europe, Japan)
- Weight management drinks market value in million Euros, 2004-2011 (US,
West Europe, Japan)
- Global estimates of prevalence of obesity, overweight and mean body mass
index (BMI), 2005-15
- Country comparison of BMI/overweight/obesity prevalence (BMI ≥ 25
kg/m²)
- Obesity and disease
- What is being done about obesity?
- Pharmacology: anti obesity drugs, appetite suppressants, increased energy
expenditure
- What are weight management drinks?
- Claims relating to weight management drinks: regulatory framework
- Regional overviews including new product development: US, West Europe,
Japan
- Weight management ingredients
- Weight management drinks SWOT analysis
- Brand profiles
Weight management drinks are functional beverages that are formulated to
actively encourage weight loss. Weight management drinks attribute their
weight loss effect to a variety of mechanisms. These include increasing energy
expenditure, inhibiting absorption/fat conversion, promoting satiety,
regulating appetite and regulating body fluid balance.
Zenith's 2007 Weight Management Drinks report is based on detailed research
into the opportunities and threats facing the burgeoning weight management
drinks market. Zenith's outline findings are that:
- Weight management drinks are still niche even in the markets where the
category is most advanced.
- Different regional markets are at different stages of development. A
relatively small number of weight management drinks have been available for
ten years or more; most have been introduced over the past five years and new
product activity is high.
- The market for weight management drinks has in the last few years been
characterised by double-digit growth rates, albeit from a low base.
- Out of the three regions, the established, yet innovative Japanese market
claims the majority of volume sales with a 60% share.
- Combined volume sales across Japan, the United States and West Europe are
projected to reach 1,135 million litres by 2011.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
TABLE OF CONTENTS
- Brief definition
- Executive summary
- Increasing understanding of the mechanisms behind weight gain and weight
loss
- Interest on the part of global soft drinks giants in the weight
management category
- Broadening target market
- Particular growth in drinks to increase energy expenditure
- Tighter regulation in Europe
- Consumer/retailer/media scepticism
- Introduction
- Market analysis
- Table 1 - Weight management drinks* volume sales in million litres,
2004-11
- Table 2 - Weight management drinks* volume growth, 2005-11
- Table 3 - Weight management drinks* market value in million Euros,
2004-11
- Japan
- United States
- West Europe
- Table 4 - Weight management drinks* price per litre in Euros, 2004-11
- Understanding obesity
- Definition of obesity
- What causes obesity?
- Obesity statistics
- Table 5 - Global estimates of prevalence of obesity, overweight and mean
BMI: 2005-15
- International comparison of obesity rates in a selected group of
countries
- Fig 1- Country comparison of BMI/overweight/obesity prevalence (BMI ≥
25 kg/m²)
- Obesity and disease
- Serious health risks associated with obesity
- Other problems associated with obesity
- Childhood obesity
- What is being done about obesity?
- United States
- Europe
- Latin America
- Asia-Pacific
- Middle East
- Pharmacology
- Types of anti-obesity drugs
- Compounds that inhibit food absorption/fat conversion
- Appetite suppressants
- Mood-boosting drugs
- Compounds that aim to increase energy expenditure
- Approved pharmacological treatments for obesity
- Sibutramine
- Orlistat
- Phentermine
- Drugs in development
- Conclusions
- What are weight management drinks?
- Types of weight management drinks
- Meal replacement drinks
- Drinks to increase energy expenditure
- Fat conversion inhibiting drinks
- Anti-bloating/diuretic drinks
- Blood sugar-stabilising/insulin regulating drinks
- Satiety promoting/appetite-suppressing drinks
- Body composition drinks
- Dietary calcium
- Low-calorie/diet drinks
- Slimmers' waters/natural mineral salt drinks
- Summary of drink types, ingredients and sample drinks
- Claims relating to weight management drinks - regulatory framework
- Europe's new EU Nutrition and Health Claims Regulation
- Regulation (EC) No 1964/2006 on nutrition and health claims made on
foods
- Product claims
- Claims referring to rates or amounts of weight loss will be banned
- The difference between nutrition claims and health claims
- List of permitted health claims under Article 13
- United States
- What the term ‘health claims’ means
- Qualified health claims
- Nutrient content claims describe the level of a nutrient or dietary
substance
- Structure/function claims describe the role of a nutrient or dietary
ingredient
- Product claims and weight management
- Qualified health claim for chromium picolinate approved in 2005
- Draft industry guidance for weight management products
- Japan
- Food with Health Claims (FHC)
- Food with Nutrient Function Claims
- Food for Specified Health Uses (FOSHU)
- Qualified FOSHU
- Reduction of disease risk FOSHU
- Examples of approved FOSHU products
- Conclusions
- Regional overviews including new product development
- Japan
- Diet is key in the prevention of lifestyle-related diseases
- Japan - the cradle of innovation
- Lipid metabolism moderation, serum neutral fats
- Weight management drinks target middle-aged men
- Kao Corporation achieves weight management ‘hit’ with
catechin-enriched tea
- Overview of new product development in Japan
- United States
- Marketing and advertising of weight management products in the US
- Overview of new product development in the US
- West Europe
- Marketing and advertising of weight management products in Europe
- Overview of new product development in West Europe
- Weight management ingredients
- Weight management ingredients in the headlines
- Examples of specialist weight loss ingredients suitable for inclusion in
beverages
- Ingredients index
- Weight management drinks SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Beverage Partners Worldwide (Coca-Cola and Nestlé)
- Bio-Synergy
- Bravo! Brands International
- Campina (with DSM Food Specialties)
- Cederroth International
- Celsius Inc (formerly Elite FX Inc)
- Central de Cervejas e Bebidas
- Corporación Alimentaria Peñasanta (CAPSA)
- Energix Ventures Ltd
- Energy Brands (Glacéau - The Coca-Cola Company)
- Fuze Beverages (The Coca-Cola Company)
- Gehring-Bunte Getränke Industrie GmbH & Co KG
- Glambia Consumer Foods
- Kao Corporation
- Kellogg Company
- Mineralbrunnen Überkingen-Teinach
- Skinny Nutritional Corporation
- SoBe Beverage Company
- Suntory
- Unicer
- Appendix - symbols and abbreviations
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